Impact of Employee Retention Policy on Hotel Performance: A Project on Holiday Inn

LT6P19GN: Research Methods and Project
ASSESSMENT COVER SHEET
PROGRAMME TITLE: BA (Hons) Hospitality Management (Top Up)
MODULE TITLE: Research Methods and Projects
ASSESSMENT TITLE: Research Project Proposal
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SUBMISSION DEADLINE: 019
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acknowledgement or reference to the work of others and I have complied and agreed to the College
statement on Plagiarism and Academic Integrity on the College Student Handbook provided at
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Research Proposal (HM Top-Up)- Autumn 2021

LT6P19GN: Research Methods and Project
Research Topic/ Research Question:
Impact of employee retention policy on the performance level of a hotel. A project on Holiday Inn.
1. INTRODUCTION.
Research Background: (Introduction to the research area with some background information). Include the
following:
 briefly introduce the concept of your research area
The concept of the current research areas is based on employee retention that is defined as the ability of an
organisation to prevent the employee turnover. Having improved employee retention tend to have a direct and
significant impact on the overall performance and success level of a business (Capkun and Ors, 2021).
 brief explanation of the noteworthy significance of the research area and logically link to the purpose for
conducting the study.
The selection of the current research topic based on employee retention is significant and vital as it
eliminates and reduce the risk of high employee turnover and ensure longer presence of talented and skilled
employees which supports improved performance and success level (Aman-Ullah and et. al., 2021).
 brief background of the research context- hospitality management sector and organisational case study.
Hospitality management sector is concerned with leading higher operational efficiency and effectives within a
hotel by the way of effectively directing and motivating the employees. The organisation selected for current
project is Holiday inn which a renowned American hospitality organisation having a chain of many hotels across
the world and is based in Atlanta having its headquarters in Denham, Buckinghamshire. It has been seen that
because of the recent conid-19 issues a high level of turnover and lack of motivation has been seen within the
employees of Holiday Inn. Thus, current study is undertaken to review about the phenomena of employee
retention together with review about its impact on the overall performance level of a hotel.
 summary of themes covered in the proposal
The main themes covered within the current proposal comprises of background and context of study along with
aim and objectives of project. Further, a description about literature review and proposed methodology has been
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Research Proposal (HM Top-Up)- Autumn 2021

LT6P19GN: Research Methods and Project
also made.
Aims & Objectives
Aim: (What do you want to achieve and why do you want to achieve aim?)
The aim of the current study is, “To analysis about the phenomena of employee retention together with
review about its impact on the overall performance level of a hotel. A research project on Holiday Inn.
Objectives:
1. To evaluate about the phenomena of employee retention together with its need and importance within
hospitality industry.
2. To study about the impact of employee retention policy on the overall performance and success level of
the Holiday inn.
3. To determine some more effective strategy and policy of employee retention that supports higher
productivity and performance level of a hotel through improved holding of talented employees.
Research Questions:
i. What is meant by the phenomena of employee retention together with its need and importance within
hospitality industry?
ii. How the employee retention policy tends to impact on the overall performance and success level of the
Holiday inn?
iii. Which can be some more effective strategy and policy of employee retention that supports higher
productivity and performance level of a hotel through improved holding of talented employees?
Research Hypotheses: (the tentative answer to a research problem that is advanced so that it can be tested).
 Define the phenomena of employee retention?
 What possible impact of employee retention policy is seen on performance of Holiday inn?
 Which are the effective strategy that supports higher employee retention within Holiday inn?
Research Rationale: (Justification of the proposed study and potential benefits). The following
questions will help you).
The main reason and justification for selecting the current topic based on the employee retention is
based on the fact that high employee turnover is being seen the hospitality sector due to the global
pandemic of covid-19 along with lack of motivation level in employees which is continuously
hampering the productivity level of this sector. Thus, it has become interesting and vital to review
about the ways that supports higher retention of employees and its overall impact on the productivity
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Research Proposal (HM Top-Up)- Autumn 2021