Employee Retention Strategies: A Qualitative Study on Bella Italia

This study focuses on the employee retention strategies of Bella Italia. It includes the methodology, results, conclusion, and recommendations for the restaurant. The study used a qualitative research approach and collected data through semi-structured interviews.

RESEARCH PROJECT
1

TABLE OF CONTENTS
CHAPTER 4: METHODOLOGY EXPLAINATION....................................................................3
CHAPTER 5- RESULTS................................................................................................................5
CHAPTER 6- CONCLUSION AND RECOMMENDATION.....................................................11
CHAPTER- 7 REFLECTION.......................................................................................................13
REFERENCES..............................................................................................................................15
APPENDIX....................................................................................................................................16
2

CHAPTER 4: METHODOLOGY EXPLAINATION
Research method: It is one of the main research methodology’ element that shows the
form of data collection. Qualitative is the most common used type of research in which
researcher focuses on collecting data in the form of text, feeling. This type of research does not
have any link with numerical form of data (Allan, 2020). Whereas, quantitative is the type of
research in which, researcher collects data that is related with numbers. For this study, researcher
has conducted qualitative study by finding information from pre-existing theories and collecting
descriptive information. It can make researcher able in knowing all about employees’
engagement and accordingly, it can accomplish the main aim of conducting research.
Access: For this study, researcher has selected 5 managers for conducting semi-
structured interviews by random method in order to make them feel valued. Online
consent is being taken from participants. The main aim of selecting 5 managers for
interview process is knowing about staff retention and ways by which companies can
increase staff retention rate.
Sampling: It is the step that is being followed only when researcher collects primary
data. It can be said that sampling is a procedure that is being selected by researcher in order to
select sample or target people for research study. It works as a source of primary data. As it is
stated that researcher has conducted semi-structured interview so, for conducting interview,
researcher requires participants. This step makes researchers able in selecting participants
accordingly. Random and non-random are 2 main types of sampling process. Random is a type
of sampling process in which participants are being selected randomly and when researcher set
selection criteria then this process of sampling is known as non-random.
Data collection administration
Data analysis approach: For this study, researcher has used content analysis approach. It
can help researcher in identifying patterns in recorded communication.
Data collection administration: Primary and secondary are 2 data collection types in
which primary data collection is associated with first hand data. As with the name itself, it can be
said that it refers that information that are being gathered for the first time by researcher. Some
sources from which, primary data can be collected include: questionnaire, survey, structured and
semi-structured data. In regard to secondary data collection, it can be said that it refers the type
3

of data that are easily accessible and can be collected by anyone (Levis and et.al., 2018). Some
sources of collecting second hand data include: books and journals, articles and others. For this
study, both primary and secondary data has been collected by conducting literature and semi-
structured interview.
Ethical consideration: Ethics also plays a vital role in successful research study as it makes
researchers able in improving their image. When researcher collects data and performs all
research related activities in a ethical manner then he is more likely to make study successful and
complete in a timely manner. Ethics make researchers able in understanding difference between
the rights and wrong. Some ethical considerations for this study include:
 To select participants with random sampling method in order to promote diversity.
 To give equal and fair opportunities to all participants for making them feel valued.
 To collect secondary data from reliable and authentic sources that is no longer than 5
years.
Research approach: Inductive and deductive are 2 main research approaches that refers
procedures consist of steps in which data can be collected and analysed. In inductive research
approach, scholars focus on generating a brand new theory that is relevant with research topic. In
deductive approach, focus of researcher is on development of an existing theory and
hypothetically, data are being collected. For this study, inductive research approach has been
selected because of its relevancy with qualitative research.
Research design: Exploratory, experimental, positivism are some research designs that
are being used for gathering detailed information related to research topic. Exploratory is the
main design that has been selected for this study. The reason behind selection of this design is to
know all problems of research that is not clearly defined and making study successful by
identifying such problems (Chouinard and et.al., 2019).
4

CHAPTER 5- RESULTS
This chapter is concerned with data analysis and their interpretation concept which is
based upon the semi structured interview method. According to this, the data from 5 participants
or top-level managers have been collected through the interview method and according to this,
the interpretation takes place (Mishra, 2017).
Q.1 What do you understand by the concept of staff retention?
P1: Participant one responded that employee retention is an ability of establishment to prevent
employee turnover.
P2: Mr. X responded that this represents the number of candidates who leave the job over a
certain period either voluntarily or involuntarily.
P3: Third participant share their view points that staff retention refers to the strategies a company
develops to mitigate employee turnover risks and adopt certain processes to retain their talented
people.
P4: As per the view point of Mr. A, staff retention is a kind of leading challenge for
establishment as well as HR department because they are the ones who are responsible for
retaining talented people within the firm.
P5: Participant 5 responded that it shows efforts over the part of an employer aimed at creating
an environment that supports the requirement of employees.
Q.2 According to you how an effective staff retention practices does impacts the
potentiality of employees?
P1: Participant one share their views that effective staff retention practices helps to create less
absenteeism among the organization.
P2: Second participant responded that appropriate staff retention practices helps to generate
reduced turnover and enhanced profitability along with safety measure within the establishment.
P3: Ms. V responded that appropriate staff retention practices enables the firm to create
outperformed employees.
P4: Fourth participant states that staff retention practices generate a situation of reduced turnover
within the organization.
5

P5: Mr. D share their viewpoints that staff retention helps to generate a combined environment
which helps the employees as well as employer to achieve their targets.
Q.3 What do you think about how effective staff retention strategies benefits you as an
employee of Bella Italia?
P1: As per first participant the staff retention strategies help to built emotional as well as mental
connections with the organization.
P2: Mr. X responded that appropriate staff retention strategies creates an optimistic atmosphere
within the establishment along with improves employees safety.
P3: Third participant states that correct retention strategies benefited the company as a whole as
well as help employees to connect appropriately with the workplace.
P4: Mr. A share their views that with effective retention strategies, they are able to become
aware about the internal environment of company.
P5: Fifth participant states that effective strategies helps them to build a positive connection
among their employer as well as other staff members of the establishment.
Q.4 What are staff retention practices used by your company?
P1: As per first candidate, the staff retention practices that is being used in Bella Pasta restaurant
is that the managers inspire committed and united way of working leaders.
P2: Mr. X states that the firm prioritize regular and appropriate communication strategies for
effective staff retention.
P3: Third participant share their views that the firm creates robust feedback culture within the
establishment.
P4: Fourth participant states that the firm conduct's mentorship programmes within appropriate
intervals that boosts the morale among employees.
P5: Mr. D states that the Bella Pasta restaurant managers and leaders start retaining their
employees from the moment they hire the candidate.
6

CHAPTER 6- CONCLUSION AND RECOMMENDATION
Conclusion
From the complete research, it had been identified by the scholar that employee retention
within any organization plays a significant role as employees retaining valuable talent and
necessary in order to satisfy them to the core. Disengaged employees are most likely to leave the
job opportunities. It has been evaluated that the employees who are highly engaged in their work
are more likely to be motivated as well as highly committed towards the employers or the
establishments. Retaining and motivating employees is a major concern for most of the firms and
thus for the Bella Italia as well (Kurdi and Alshurideh, 2020). According to them, work within
any firm gets done with the help of people and extremely engaged workforce results in lower
amount of turnover, high amount of morale, enhanced productivity as well as increased business
results.
Cultivation of employee retention can help the Bella Italia to create positive consumer
experiences and reduce expensive turnover. The company is extremely focused over certain
elements of employee engagement helps to create motivated workplace that take ownership for
better consumer experiences. With the help of purposeful work, supportive administration,
optimistic work culture or environment within the workplace, expansion opportunities as well as
trust factor among diversified leaders. Working in collaborative manner towards getting
excellence in each of the areas can help the firm or restaurant to create motivated environment
who take personal responsibility to enhance customers experiences by providing them
appropriate services.
The main conclusion of my research is that, it has been identified that retained employees
are highly productive than others who are not actively engaged within the organization. The
employees who want themselves enormously occupied and provide discretionary efforts in their
job role can able to enhance their level of innovativeness. Executives and managers of the Bella
Italia need to focus considerably over development and implementation of employee retention
strategies. Simple irresistible company structure enables the firm to revamp their employee
engagement strategy in order to create extra ordinary employee experiences that translate the
customers experiences into positive manner through which the restaurant will able to handle the
desires of clients (Natrajan, Sanjeev and Singh, 2019). A customer’s introduction within the
restaurant often starts with the appearance of its employees. When a constant knowledge
7

standard has been created among employees’ consumers can rely on over any member of the
team that works for the betterment of the restaurant and provide complete support as well as
answers to their queries. Employees who are able to understand and own the brand value greatly
impacts the customer experience which is the ultimate component in consumer value chain
management.
As per the literature review, it has been evaluated that there are few reasons that
creates the causes of employee turnover within the organization such as poor compensation
strategies, employees being overworked, bad managers, little to no feedbacks, low
recognition, Poor work life balance, boredom, no opportunity for growth, bad hiring
procedures, toxic or negative culture, etc. hence, in order to mitigate such kind of issues,
Bella Pasta restaurant adopts certain measures such as increase the wages of their
employees in order to retain them, another option is to ask existing employees to work
more hours, The third solution is to enhance productivity of existing workforce people, etc.
Recommendations
In order to enhance the employee retention within the Bella Italia, certain
recommendations such as recruit employees who are emotionally committed towards their jobs.
They are the ones who care about the company or restaurant success. In order to achieve success,
managers should have to get the whole staff involved, reward their hard work as well as show
appreciation to them to make them feel motivated. The firm have to provide continuous
professional development to their overall employees in order to make them feel important for the
Bella Italia. It also has been suggested that promotion of wellness is the ultimate way to engage
company employees for the betterment of the restaurant in order to create optimistic
environment.
With the involvement of right and appropriate tools, giving individual attention, provide
them proper training and coaching, listen to all the employees, get social and friendly with the
employees and recognize them proudly make the employees feel significant for the
establishment. By considering the engagement profit chain model, the Bella Italia have to
provide their employees high amount of services that are of good quality as well as able to
provide effective productivity to their customers. It leads towards higher customer satisfaction
and thus enhances the sales volume which automatically escort towards higher amount of profit
8

margin for the company (Wang, Zhang and Li, 2020). The restaurant should also have to
prioritize the feedbacks from the consumers who effectively provide chance to employees to
modify their ways of working.
By concentrating over retention of management people affect the overall functioning of
the team. Coordination of volunteer opportunities makes a positive contribution towards the
society. Volunteering unites employees towards a greater purpose which offers an opportunity to
connect on a deeper level. Company should recognize their top performers and reward their
achievements in most successful manner help them to perform better. By conducting employee
engagement surveys within the firm, enables the employees to understand the proper working in
the establishment. With the help of foster innovation within the restaurant and their recipes,
provide the employees’ appropriate chances to get achieve success into their functioning.
Thus, in order to create effective retention strategies, the Bella Pasta restaurant have to
adopt certain measures such as appropriate practices helps in less absenteeism, reduced turnover,
increase profitability and safety as well as outperformance of employees.
9

CHAPTER- 7 REFLECTION
With the completion of this research, I am able to generate certain amount of knowledge
within myself regarding the employee engagement within an organization. Now I am able to
understand the concept of employee retention in most appropriate manner. It provides me
a sense of understanding that employee retention is able to boost overall productivity of the
workforce who are working towards the goals and objectives of the firm. It also increases
their productivity level through which the employees are effectively able to enhance customer
satisfaction and for this they have to retain large amount of people who are appropriate enough to
provide the best opportunities to their customers (Goessling, 2017). It also helps the company to
increase their level of culture by making it optimistic for the betterment of the establishment as
well as the complete well being of the society.
Now I am able to connect my knowledge with the concept that proper employee
retention promotes engagement of talented people within the firm can foster the customers’
loyalty towards the betterment of the enterprise and also improves the overall performance
of the organization. With these kinds of practices the stakeholders also feel privileged and
significant for the firm. HR management are the ones who work towards the enhancement of
employee satisfaction by engaging them into appropriate services and activities through which
the company are also able to generate huge amount of profit margins. Positive engagement
enhances the company culture. With this detailed study, I am able to grasp information that
employee engagement improves the employee safety, uncover employees individual weaknesses
and detect complete employees knowledge gaps in order to give establishment a platform that
effectively support their staff members.
It also increases employee satisfaction which automatically enhances the health benefits ot
the people working within the enterprise. It helps to lower down the absenteeism and improves
retention level among the establishment. As per my views, the research is appropriately
explains the concept of employee engagement and their role within the employees retention
in most effectual manner. As it successfully builds understanding related to the topic with this
detailed study over the topic (Opoku‐Dakwa, Chen and Rupp, 2018). However, if I get another
chance to do the research over the similar kind of topic, with the involvement of more time, the
questionnaire will be prepared by me that cover the view points of minimum of 50 employees of
Bella Italia in order to grasp more accurate observations. Time, limited resources and money
10

restrictions acts as study limitations which I want to overpass in my next research over the
similar kind of topic.
I am greatly thankful for all the managers who provide their meaningful information which
increases my level of understanding over the particular topic. I am able to describe that effective
employee retention can save the organization from productivity losses. With the involvement of
this concept, retention firms tend to employ more workers who in return get the work done in
most significant manner. They are highly able to improve customer relationships and teams are
also becoming more productive to provide best of their efforts towards the betterment of the
society.
11

REFERENCES
Books and journals
Allan, G., 2020. Qualitative research. In Handbook for research students in the social
sciences (pp. 177-189). Routledge.
Chaudhry, N.I., and et.al., 2017. Impact of working environment and training & development on
organization performance through mediating role of employee engagement and job
satisfaction. European Journal of Training and Development Studies, 4(2), pp.33-48.
Chouinard, U. and et.al., 2019. Potential of circular economy implementation in the
mechatronics industry: An exploratory research. Journal of Cleaner Production. 239.
p.118014.
Goessling, M., 2017. Attraction and Retention of Generations X, Y and Z in the Workplace.
Kurdi, B. and Alshurideh, M., 2020. Employee retention and organizational performance:
Evidence from banking industry. Management Science Letters, 10(16), pp.3981-3990.
Levis, B. and et.al., 2018. Probability of major depression diagnostic classification using semi-
structured versus fully structured diagnostic interviews. The British Journal of
Psychiatry. 212(6). pp.377-385.
Meintjes, A. and Hofmeyr, K., 2018. The impact of resilience and perceived organisational
support on employee engagement in a competitive sales environment. SA Journal of
Human Resource Management, 16(1), pp.1-1.
Mishra, S. and Mishra, S., 2017. Impact of intrinsic motivational factors on employee retention
among Gen Y: A qualitative perspective. Parikalpana: KIIT Journal of
Management, 13(1), pp.31-42.
Natrajan, N.S., Sanjeev, R. and Singh, S.K., 2019. Achieving job performance from
empowerment through the mediation of employee engagement: an empirical
study. Independent Journal of Management & Production, 10(3), pp.1094-1105.
Opoku‐Dakwa, A., Chen, C.C. and Rupp, D.E., 2018. CSR initiative characteristics and
employee engagement: An impact‐based perspective. Journal of Organizational
Behavior, 39(5), pp.580-593.
Wang, C., Xu, J., Zhang, T.C. and Li, Q.M., 2020. Effects of professional identity on turnover
intention in China's hotel employees: The mediating role of employee engagement and
job satisfaction. Journal of Hospitality and Tourism Management, 45, pp.10-22.
12

APPENDIX
Questionnaire
1. Do you understand the concept of employee retention?
 Yes
 No
2. How an effective employee retention practices does impacts the potentiality of
employees?
 Less absenteeism
 Reduced turnover
 More profitability and safety
 Outperformance of employees
 All of the above
3. How effective employee retention benefits you as an employee of Bella Italia?
 They help to build emotional and mental connection
 Improves employees safety
 Help to connect with the workplace
 Make more aware about the internal environment of company
4. What are employee retention practices used by your company?
 Inspire committed and united leaders
 Prioritise regular communication
 Create robust feedback culture
 Other
5. Does the HR management within the Bella Italia contribute towards effective employee
retention?
 Yes
13

 No
6. Do you have any appropriate suggestions in order to increase employee retention within
your workplace?
............................................................................................................................................
.
14