Employee Satisfaction during COVID-19: A Study on Morrisons

This study aims to determine the significance of employee satisfaction at workplace under pandemic COVID-19 situation for carrying out business operations effectively within Morrisons. It examines the challenges faced by Morrisons during COVID-19 in terms of managing employees and carrying out business operations and evaluates the strategies adopted by Morrisons to satisfy employees in the workplace during COVID-19.

Pandemic and Workplace
Management
To analyse the impact of social media in developing the
marketing of today's business world. A study on Marks
& Spencer

Content
• INTRODUCTION TO THE PROJECT
• BRIEF LITERATURE REVIEW
• METHODOLOGY
• DATA ANALYSIS AND INTERPRETATION
• CONCLUSION
• RECOMMENDATIONS
• REFERENCES

INTRODUCTION
• Employee satisfaction is considered as important element within the
organisation which helps in boosting employee productivity and overall
performance.
• This is necessary for the organisation to ensure that their employees are
satisfied so that they can work in negative circumstances.

Research aim and Objectives
Research aim
• To determine the significance of employee satisfaction at workplace under pandemic COVID-19 situation for
carrying out business operations effectively within an organisation”. A study on Morrisons
Research objectives
• To understand the need and importance of employee satisfaction during COVID-19 within Morrisons
• To examine the challenges faced by Morrisons during COVID-19 in terms of managing employees and carrying out
business operations
• To evaluate the strategies adopted by Morrisons to satisfy employees in the workplace during COVID-19

Research Questions
• What is the need and importance of employee satisfaction during COVID-19 within
Morrisons?
• What are the challenges faced by Morrisons during COVID-19 in terms of managing
employees and carrying out business operations?
• What are the strategies adopted by Morrisons to satisfy employees in the workplace
during COVID-19?

Research Rationale
• The prominent rational behind the current research is to develop
understanding in terms of employee satisfaction and challenges faced by UK
retail industry in the time period of COVID-19.
• This has been analysed that COVID-19 has created issues within employee
management and business operations as well (Kurdi, Alshurideh and Alnaser,
2020).

Brief Literature Review
• According to the view of Karatepe, Saydam, and Okumus (2021), customer
satisfaction is refer to the measurement that determine how the customers
expectations meets with the company's product and services.
• According to the point of view of Alonso, and et.al (2021), there are many
challenges and issues faced by Morrisons during global pandemic in
managing the employees.
• In the opinion to Morrison, Bliss, and McCaffrey (2021), there are some

Research methodology
• Research philosophy: Positivism
• Research approach: Deductive approach
• Research strategy: Survey strategy
• Research choice: Quantitative research
choice
• Time horizon: Cross section time horizon
• Data collection: Primary data and
secondary data collection methods
• Data analysis: Frequency distribution
technique

DATA ANALYSIS AND INTERPRETATION
Q.1. Do you think that employee satisfaction is a helpful
element which helps in increasing employee retention?
Frequency
a) Yes 15
b) No 10
c) Can't say 5
a) Yes b) No c) Can't say
0
2
4
6
8
10
12
14
16 15
10
5

DATA ANALYSIS AND INTERPRETATION
Q.2. What is the role of employee satisfaction for Morrisons during the crisis of global
pandemic COVID-19?
Frequency
a) Increased employee engagement 9
b) Enlarged employee retention 8
c) Improved organisation performance 7
d) Customer satisfaction 6
a) Increased employee engagement
c) Improved organisation performance
0
1
2
3
4
5
6
7
8
9
9
8
7
6

CONCLUSION
• From the above research, it has been concluded that customer satisfaction
is an important term for any company or industry.
• Customer satisfaction is depends on the product and services that is
provided by the company.
• The importance of customer satisfaction during the global pandemic. As it
is the one of the most tough situation.

RECOMMENDATIONS
• Provide better product and services: they should provide better product
and services. It is help to increase the customers satisfaction.
• Provide opportunities: they should provide opportunities to their
employees such as bonus, appraisal, promotions on their performance
based.

References
• Alonso, A.D., and et.al., 2021. Facing and responding to the COVID-19
threat–an empirical examination of MSMEs. European Business Review.
• Bangwal, D. and Tiwari, P., 2018. Workplace environment, employee
satisfaction and intent to stay. International Journal of Contemporary
Hospitality Management.
• Elrehail and et. al., 2019. Employee satisfaction, human resource
management practices and competitive advantage: The case of Northern