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Offering Nature - Melyn Green Refrigerator Sustainable Market

10 Pages2333 Words143 Views
   

Centennial College

   

Management Information System (MGMT-322)

   

Added on  2020-02-24

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The Melyn Green Refrigerator Sustainable Market, which offers some new items and discusses various subjects such as new/improved sustainable market offerings, environmental analysis - PESTLE & SWOT, and consumer analysis, is discussed in the document below.

Offering Nature - Melyn Green Refrigerator Sustainable Market

   

Centennial College

   

Management Information System (MGMT-322)

   Added on 2020-02-24

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Melyn Green Refrigerator1New product offering: Melyn Green RefrigeratorName:UniversityCourse:LecturerDepartmentDate
Offering Nature - Melyn Green Refrigerator Sustainable Market_1
Melyn Green Refrigerator2New product offering: Melyn Green RefrigeratorContents1. The new/improved sustainable market offering.......................................................................................21.1 Apply CPS.........................................................................................................................................21.2 Profile the sustainable market offering..................................................................................................42.0 Situation analysis of the selected sustainable market offering...............................................................52.1 Environmental analysis......................................................................................................................52.2 Market and customer analysis................................................................................................................63.0 Bibliography list....................................................................................................................................8
Offering Nature - Melyn Green Refrigerator Sustainable Market_2
Melyn Green Refrigerator31. The new/improved sustainable market offering1.1 Apply CPS Problem identification: In the recent decades, there has been an increase in the cost of energy, and therefore, consumers across the globe are forced to depart with a huge amount of money to acquire energy for domestic and industrial use (Willetts, Guadagno, & Ikkala, 2010). Domestic appliances, and in particular, refrigerators have been listed as the major consumers of large amounts of energy leading to huge financial burdens to fridge users. The increased demand for electricity to power fridges has led to a global increase in the demand for energy, which is already limited in supply. The generation of more electricity has led to the over-exploitation of available natural resources such as geothermal power sources, water bodies, and coal mines. The overstretching of these natural resources is a serious threat to environmental sustainability due to land, air and water pollution that they come a long with. Besides, the high financial costs are unsustainable for users of fridge facilities.Problem delineation: The increased usage of refrigerators has contributed to the increased demand for energy supply for domestic use. Fridges consume an estimated 25% of total energy in domestic energy consumption. In this regard, refrigeration facilities have greatly increased the costs and the demand for energy. As a result, natural resources have been overstretched, causing a major threat to environmental sustainability as well as the financial sustainability among energy consumers who use refrigerators.Information gathering: The use of coal energy, geothermal power and water turbines to generate electricity to power refrigerators destroys natural environment. These are major contributors to land, water, and air pollution that are major threat to the health and safety of the global population and environmental sustainability. Coal is the major source of electricity in Australia; however, it is a major threat to environmental sustainability because it accounts for
Offering Nature - Melyn Green Refrigerator Sustainable Market_3

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