Engineering Management | Case Study Report

Running head: ENGINEERING MANAGEMENT
ENGINEERING MANAGEMENT
Name of the student:
Name of the university:
Author Note:

1ENGINEERING MANAGEMENT
Table of Contents
1. Introduction............................................................................................................................3
2. Description of Business Plan.................................................................................................3
2.1 Business Plan-1 for Green Power Consultancy...............................................................3
2.1.1 Business Profile.........................................................................................................3
2.1.2 Vision, Mission and goals.........................................................................................3
2.1.3 Research of market....................................................................................................3
2.1.4 Operational strategy..................................................................................................3
2.1.5 Products and Services...............................................................................................3
2.1.6 Marketing Plan..........................................................................................................3
2.1.7 Financial Strategy......................................................................................................4
2.2 Business Plan-2 for Premiere Electric..............................................................................4
2.2.1 Business Profile.........................................................................................................4
2.2.2 Vision, Mission and goals.........................................................................................4
2.2.3 Research of market....................................................................................................4
2.2.4 Operational strategy..................................................................................................4
2.2.5 Products and Services...............................................................................................4
2.2.6 Marketing Plan..........................................................................................................4
2.2.7 Financial Strategy......................................................................................................4
3. Strong components of business plans....................................................................................5
4. Weak components of each plan..............................................................................................5
5. Compare and Contrast of Business Plan................................................................................5

2ENGINEERING MANAGEMENT
6. Recommendation....................................................................................................................5
7. Competency demonstration....................................................................................................5
8. Challenges and Understanding of business planning.............................................................5
9. References..............................................................................................................................6

3ENGINEERING MANAGEMENT
1. Introduction
Business plans refers to a brief description of the future in regards to the business that
is written in the form of a document to tell what plans the companies need to incorporate as
well as to proceed with the same in order to implement the required amount of efforts for the
same. Every business organization within the field of business is required to prepare a
document, which will consist of all the details that is having a direct association with the
purpose of the business that needs to be built (Burns & Dewhurst, 2016). In addition to this,
the entire business plan consists of the entire business strategy that needs to be implemented
by the business organizations that will be followed by the enterprise accordingly. This report
will put forward the business plans and the necessary details that need to be a primary
component of each business plan belonging to two of the companies and their relative details.
The first company that has been chosen is the Green Power Consultancy, which is a start-up
organization that offers various designs to all the architects along with consumers having the
primary inclusion of suggestions regarding buildings that are environment friendly along with
that of energy consumption (Hopp & Greene, 2018). The second organization that has been
discussed with the help of the business plan including all of the details associated with the
company is Premiere Electric, which is an electrical contracting firm to serve the purpose of
provisioning all the newly constructed buildings with that of electricity.
This report gives a brief description of the primary points that need to be included
within a business plan in accordance to a business organization and includes the primary
points of mission and vision statement, business profile, market research, various strategies
and plans of the same.

4ENGINEERING MANAGEMENT
2. Description of Business Plan
2.1 Business Plan-1 for Green Power Consultancy
2.1.1 Business Profile
Green Power Consultancy is commonly referred to a business organization that is
located at Vermont and has a complete dependency upon the L.L.C consultancy regarding
green energy. Green Power offers all of its customers that has the primary inclusion of
architects who are on the path of constructing new businesses within the field of construction
(Lam, 2018). In addition to this, the company also offers all of its products and services to the
existing buildings and owners of the same who have been looking to make their already
existing structure of buildings much more existent and sound in environment.
2.1.2 Vision, Mission and goals.
The primary mission of the company is to provision with the finest of the green
energy and the related solutions for the newer constructions and the exhibition towards the
already existing building structures. With the help of careful analysis that has been carried
out, attention towards customer support as well as solutions that are cost effective has been
identified by the Green Power Consultancy as the primary missions that need to be achieved
to have a stable business in and around the whole of Burlington community.
2.1.3 Research of market.
Green Power Consultancy has divided the entire market that it needs to target into two
collective groups by provisioning with attention towards both (McKeever, 2016). The first
target market is the architects who carry out their activity by designing as well as
constructing buildings for their customers by developing a healthy business relationship with
Green Power, helping the company to grow its business.

5ENGINEERING MANAGEMENT
Secondly, the company has targeted individual customers who are either in possession
of a residential home or are having the containment of a commercial structure. Due to the
presence of environmental concerns along with the recognition that needs to be cost effective
to take decisions regarding the buildings that they possess.
2.1.4 Operational strategy
Green Power has a complete reliability upon the competitive edge for adopting a
much-needed cost effective environment and the relative solutions for meeting the concerns
in terms of the environment belonging to the customer (Kusumaningrum & Hidayat, 2016).
The company will operate in such a way that it will have the primary inclusion of saving the
money belonging to the customers over time.
2.1.5 Products and Services
The Green Power Consultancy makes the provision of a number of services to all of
its customers that have been mentioned below. These are,
 Passive heating- this is particularly applied to the process of construction for newer
structures by following newer designs and then to utilize the heat that is generated in
a natural process or in the form of a by-product belonging to the building.
 Grey water- refers to the capturing as well as the utilization of grey water that is
again all the water from various sources that cannot be consumed.
 Renewable energy- this is the particular service that is offered to the customer in
order to incorporate the proper usage of all sources of energy that are renewable
(Muzellec, Ronteau & Lambkin, 2015).
 Transportation of employee- this refers to the service that brings in reduction of the
entire energy that is consumed by all of the employees during travelling related to
work. Creation of travel vouchers or other facilities such as public transportation is

6ENGINEERING MANAGEMENT
provided to the employees for any work that needs travelling and entirely belongs to
the organization.
 Efficient construction of building- this has the primary focus upon the usage of local
buildings for the purpose of storing the materials required for building hence,
decreasing the energy that is needed for the purpose of transportation every time raw
materials are needed.
2.1.6 Marketing Plan
The relative plan for marketing is completely based upon the development of an
awareness regarding the services that are provided by the Green Power Consultancy to both
of the architects as well as the consumers to be specific. With the help of developing
relationships, the company will provision the firms with the allowance for becoming familiar
with the offered services in the whole of Burlington (Watson, McGowan & Smith, 2015). On
the other hand, to attract the end customers, Green Power will carry out proper utilization of
advertisements within the local papers along with that of in the yellow pages for the entire
strategy that the company will be following for the marketing and to stabilize its business.
2.1.7 Financial Strategy
The following table puts forward the entire information regarding the financial
strategy that has been followed by Green Power Consultancy.

7ENGINEERING MANAGEMENT
Figure-1: Financial Plan
(Source- McKenzie & Sansone, 2017)
In addition to this, the following chart displays the indicated profit along with the loss
that has been generated and incurred by the company respectively.
Figure-2: Profit and Loss.
(Source- Uhl & Gollenia, 2016)

8ENGINEERING MANAGEMENT
2.2 Business Plan-2 for Premiere Electric
2.2.1 Business Profile
Premiere Electric refers to a newly formed start-up organization that is a contracting
firm within the field of electricity. The economic growth belonging to the area during the last
several years have put forward results that has increased the particular opportunity regarding
the installation of high-end systems of electricity meant for the purpose of security,
communication as well as data transfer (McKenzie & Sansone, 2017). This company carries a
position to capitalize upon the growing need for the businesses in and around the area of tri-
county. Robin Sullivan holds the sole ownership of the company as well as the employees
belonging to Premiere Electric.
2.2.2 Vision, Mission and goals.
Missions in regards to Premiere Electric puts forward highest quality of services
within the field of electricity to all of the customers associated with the same. Robin has a
prime focus upon the personalized services that is offered for the convenience as well as the
rapid services by the company to all of the related customers. In addition to this, Premiere
Electric consists of technologically knowledgeable experts for the installation of wireless
voice along with that of data systems in all sized facilities (Uhl & Gollenia, 2016). Lastly, the
owner maintains a strong relationship with the vendors having the primary inclusion of
shipping major parts on a rapid manner for the minimization of the system belonging to the
customers.
2.2.3 Research of market.
The market belonging to the commercial contracting services for the company is
fragmented as well as crowded. Among the mentioned ones, few of the larger firms with less
than a count of three full time working electricians, the company maintains a stronger
relationship with all of the customers along with the former customers such as the likes of

9ENGINEERING MANAGEMENT
Gardner as well as Miller (Thébaud, 2015). Having a prime focus upon the data, electrical
installation as well as the communication, Robin has reduced the direct competitors by
bidding upon the major projects in the relative area.
2.2.4 Operational strategy
Premiere Electric operates all of its business in a healthy way by having a strong
relationship with all of the customers belonging to the organization and by provisioning them
with the best amount of services. With the correct amount of data transfer and
communication that the company aims at, the customer belonging to the company are happy
and enjoying the services. In addition to this, the strategy also has the inclusion of a number
of ways for attracting newer customers to the same.
2.2.5 Products and Services
Following products as well as services are offered to all of the customers belonging to
the company that have been mentioned below (Baliga & Rodrigues, 2015). These are,
 Consulting services- the company provisions the engineering students with
evaluations, feasibility study, recommendations as well as master planning.
 Designing services- analysis of design, cost estimation, scheduling of project,
conceptual drawing and specifications.
 Field services- all round the clock services at any time of the day, troubleshooting,
inspection, commissioning, customer representation as well as testing of equipment.
2.2.6 Marketing Plan
The prime focus of the company is to specifically meet the demands of the customers
belonging to Gardner and Miller along with establishment of relationships with companies
having a belief that will receive referral business for the company from time to time (Barrow,
Barrow & Brown, 2015). The company has a particular estimation that 80% of the total

10ENGINEERING MANAGEMENT
revenue will come from that of Gardner and Miller and the remaining 20% is to come from
the newer referrals as well as the businesses.
Figure-3: Marketing Plan.
(Source- Wallace & Webber, 2017)
2.2.7 Financial Strategy
The financial plan of the Premiere Electric has been placed forward with the help of
the breakeven analysis that has been represented with the help of the following table.
Figure-4: Breakeven Analysis
(Source- Johnson & Garvin, 2017)
In addition to this, the projected profit as well as loss for the company has been
displayed with the help of the following chart.

11ENGINEERING MANAGEMENT
Figure-4: Profit generated monthly.
(Source- Ghezzi et al., 2015)
Figure-5: Profit generated yearly.
(Source- Hopp & Greene, 2018)
3. Strong components of business plans
Both of the business plans that have been taken into consideration for both of the
Green Power Consultancy as well as the Premiere Electric have been identified.

12ENGINEERING MANAGEMENT
 Green Power Consultancy- the services that are offered by the company to all of the
customers associate with the same are considered to be economic and has the specific
potential to attract newer customers to enjoy the services (Wallace & Webber, 2017).
In addition to this, the marketing strategy that is aligned to the company has the prime
focus upon both of the customers having the primary inclusion of architects as well as
the end customers that has been mentioned in detail within the business plan.
 Premiere Electric- the business plan for the Premiere Electric consists of a detailed
research for the market that has been carried out by the company before offering all
the customers with a varied form of services that has been mentioned in detail within
the plan. Along with this, the financial plan that has been prepared by the company is
provided within the business plan having the inclusion of the breakeven analysis as
well as the generated amount of profit on monthly basis and yearly basis.
4. Weak components of each plan
Along with the identification of the strong components present within both of the
business plans, weak components are also a part of the business plan that has been
particularly identified alongside (Johnson & Garvin, 2017).
 Green Power Consultancy- the marketing that has been done with the help of
segregating the whole market in a group of two has not proved to be that much
functional. As a result of which, the marketing strategy aligned to the company is
considered to be a weak component for the same. In addition to this, the financial plan
that has been provided within the business plan by the company is not very detailed.
 Premiere Electric- the services that are offered to all of the customers belonging to the
company is few and is not very detailed as a fact of which, this can be considered as a
weak component of the business plan that has been prepared by the company.

13ENGINEERING MANAGEMENT
5. Compare and Contrast of Business Plan
Firstly, both of the business plans belonging to the Green Power Consultancy and the
Premiere Electric has the inclusion of a number of strong components but at the same time
consists of weaker components that makes the business plan not that much detailed.
Comparing the marketing strategy of both of the business plans, it can be stated that
the marketing strategy that has been followed by the Green Power Consultancy is effective
since the company had specifically divided the entire market into two different segments so
that the company have a prime emphasis upon both the sections of the market (Ghezzi et al.,
2015). On the contrary, Premiere Electric has no such segregations among the market, and
maintains a strong as well as a healthy relationship with the entire audience with the help of
provisioning with the best services possible to all the customers belonging to the
organization.
Both of the organizations have placed the financial plan forward within the business
plan. However, Premiere Electric has studied its financial status in a better way by calculating
the entire profit that is generated by the organization and representing the same on monthly as
well as yearly basis (Hopp & Greene, 2018). On the other hand, Green Power Consultancy
has done the same. However, only highlighting the generated profit with the help of a single
chart having no segregation of monthly or a yearly basis.
6. Recommendation
Both of the business plans that have been taken in consideration belonging to the
organizations named Green Power Consultancy as well as Premiere Electric. The business
plan has the primary inclusion of a number of facts as well as figures that belongs to the
respective organizations along with various strategies that have been undertaken by the same.

14ENGINEERING MANAGEMENT
The marketing plan as well as the operational strategy has been briefly described, while it is
recommended that these two points would have been explained better with the help of more
details for a better understanding of how the organizations had carried out the same.
In addition to the above-mentioned recommendations, it is also recommended that the
business plan that belonged to the Green Power consultancy could have contained a detailed
financial plan regarding the procedure of how the finances within the organization are
handled. Likewise, the financial plan of the Premiere Electric, the Green Power organization
could have displayed more figures regarding the same for a detailed understanding of how the
finances are managed and what amount of profit is generated on a monthly as well as on
yearly basis.
7. Competency demonstration
From the business plans that have been taken into consideration regarding the display
of all the information that relates to the fact belonging to the organizations and how the
respective companies had proceeded with the same in order to stabilize the business (Tanev,
Rasmussen & Hansen, 2016).
Both of the business plans consists of multiple information such as the likes of
marketing strategy, operational strategy, mission of the company, financial management and
profile of the company in order to get hold of every little detail that is necessary to know
about the company and the processes that had been undertaken for a better business outcome.
In addition to this, a number of strategies have been learnt regarding the advantages and the
disadvantages of marketing (Diagnostics, 2015). Various strategies for operating out a
business in detailed has been inculcated from the business plans as a result of which carrying
out a business and to reach success is potentially easy with the help of these. Lastly, the

15ENGINEERING MANAGEMENT
business plans also put forward a proper explanation regarding the procedures that need to be
followed for a better management of finances while carrying out a business.
8. Challenges and Understanding of business planning
The challenges that have been faced while undergoing through the business plans
belonging to both of the organizations have been stated below (Frøen et al., 2016). These are,
 To get hold of the actual mission and the vision of the companies had been difficult
primarily because of the fact that these companies are new start-ups which do not
carry specific objectives until and unless they are properly prepare a business plan for
their upcoming approaches.
 The marketing strategy that has been followed by both of the companies are primarily
focus upon maintaining a healthy relationship with the existing customers but have
nowhere mentioned the fact of attracting newer customers in order to broaden the
base of the customers (Burns, 2016).
 Lastly, understanding of the financial management strategy that had been undertaken
by the companies for the matter of managing the finances as well as calculating the
generated income and profit was a challenge since proper methods of calculating the
same has not been mentioned within the business plans.
Conclusion
Two of the companies have been chosen for this report for attaining their business
plans and to study them in detail to get hold of the required amount of information regarding
the procedures that have been followed by the companies to stabilize the business. Green
Power Consultancy and Premiere Electric are the organizations taken into consideration. This
report puts forward every detailed primary point that should be present in the business plan of
an organization such as mission, strategies, plans as well as financial management. In

16ENGINEERING MANAGEMENT
addition to this, the report also consists of identifying the strong and the weak points of both
the business plans along with a detailed contrast of both. Lastly, the report puts forward the
competencies as well as the challenges that have been faced while carrying out a detailed
study of both the business plans.

17ENGINEERING MANAGEMENT
9. References
Baliga, A.J. & Rodrigues, L.L., (2015). Business Plan-The Secret to Success. The
International Journal of Business & Management, 3(4), pp.210-214.
Barrow, C., Barrow, P. & Brown, R., (2015). The business plan workbook: A practical
guide to new venture creation and development. Kogan Page Publishers.
Burns, P., & Dewhurst, J. (Eds.). (2016). Small business and entrepreneurship.
Macmillan International Higher Education.
Burns, P., (2016). Entrepreneurship and small business. Palgrave Macmillan Limited.
Diagnostics, P., (2015). Business Plan. OneStart Competition.
Frøen, J.F., Friberg, I.K., Lawn, J.E., Bhutta, Z.A., Pattinson, R.C., Allanson, E.R.,
Flenady, V., McClure, E.M., Franco, L., Goldenberg, R.L. & Kinney, M.V., (2016).
Stillbirths: progress and unfinished business. The Lancet, 387(10018), pp.574-586.
Ghezzi, A., Cavallaro, A., Rangone, A. & Balocco, R., (2015), April. A Comparative
Study on the Impact of Business Model Design & Lean Startup Approach versus
Traditional Business Plan on Mobile Startups Performance. In ICEIS (3) (pp. 196-
203).
Hopp, C. & Greene, F.J., (2018). In pursuit of time: Business plan sequencing, duration
and intraentrainment effects on new venture viability. Journal of Management
Studies, 55(2), pp.320-351.
Hopp, C., & Greene, F. J. (2018). In pursuit of time: Business plan sequencing, duration
and intraentrainment effects on new venture viability. Journal of Management
Studies, 55(2), 320-351.

18ENGINEERING MANAGEMENT
Johnson, J.E. & Garvin, W.S., (2017). Advanced practice nurses: Developing a business
plan for an independent ambulatory clinical practice. Nursing Economics, 35(3),
p.126.
Kusumaningrum, I. & Hidayat, H., (2016). Learning Outcomes in Vocational Education:
A Business Plan Development by Production-Based Learning Model
Approach. International Journal of Environmental and Science Education, 11(18),
pp.11917-11930.
Lam, K. (2018). Behavioral Integration LLC a Business Plan. California State University,
Long Beach.
McKeever, M. (2016). How to write a business plan. Nolo.
McKenzie, D. & Sansone, D., (2017). Man vs. machine in predicting successful
entrepreneurs: Evidence from a business plan competition in Nigeria. The World
Bank.
Muzellec, L., Ronteau, S. & Lambkin, M., (2015). Two-sided Internet platforms: A
business model lifecycle perspective. Industrial Marketing Management, 45, pp.139-
150.
Tanev, S., Rasmussen, E.S. & Hansen, K.R., (2016). Business plan basics for engineers.
In Start-up Creation (pp. 21-37). Woodhead Publishing.
Thébaud, S., (2015). Business as plan B: Institutional foundations of gender inequality in
entrepreneurship across 24 industrialized countries. Administrative Science
Quarterly, 60(4), pp.671-711.
Uhl, A. & Gollenia, L.A. eds., (2016). A handbook of business transformation
management methodology. Routledge.

19ENGINEERING MANAGEMENT
Wallace, M. & Webber, L., (2017). The disaster recovery handbook: A step-by-step plan
to ensure business continuity and protect vital operations, facilities, and assets.
Amacom.
Watson, K., McGowan, P. & Smith, P., (2015). Leveraging effectual means through
business plan competition participation. Industry and Higher Education, 29(6),
pp.481-492.