Engineering Management Report 2022

Running head: ENGINEERING MANAGEMENT
Engineering Management
Name of the Student
Name of the University
Authors Note
Course ID

ENGINEERING MANAGEMENT1
Table of Contents
Introduction:...............................................................................................................................2
Business Profile:.........................................................................................................................2
Vision Mission and Goals:.........................................................................................................3
Market Research:.......................................................................................................................4
Operational Strategy:.................................................................................................................4
Products and Services:...............................................................................................................5
Marketing Plan:..........................................................................................................................7
Financial Strategy:.....................................................................................................................8
Three Strongest Component of Each business plan:..................................................................9
Three weakest components of each plan:.................................................................................10
Comparison and contrast between the two business plans:.....................................................11
Recommendations for improvement........................................................................................12
Competencies Demonstrated:...................................................................................................12
Challenges Faced:....................................................................................................................13
Lessons learnt:..........................................................................................................................13
Conclusion:..............................................................................................................................14
References:...............................................................................................................................15

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Introduction:
A business plan is viewed as planned instrument for businesspersons. A decent
business plan not only allows the businesspersons to emphasize on the particular phases that
are essential to make their business ideas successful but it also enables them to attain both
their short-term and long-term objects (Johnson, 2016). This report will be highlighting two
business namely the ADCO construction and Laing O’Rourke. The report will be focussing
on the strength and weakness of the business on the basis of their connected fields. Besides
this the two business plans will be compared and a recommendation will be offered to
improve the areas where the business is falling behind.
Business Profile:
Laing O’Rourke
Laing O’Rourke is a privately held business and was started in the year 1978. This
corporation is a global enterprise of engineering with its processes in Australia, Middle East
and Europe as well. Over the last ten years, the business has operated successfully in
Australia, UK and Middle East by working both on the small and large construction, repairs
and modification projects emphasizing on the housing contracting (Laing O'Rourke, 2020).
With prosperous business that is taking place in the local area and the aspiration of improving
the profitability, the business is looking forward to shift from housing clients to large
commercial clients. Laing O’Rourke started in 1978 and the company has successfully bid for
large scale projects.
ADCO Construction
ADCO Construction on the other hand, is a privately held corporation which was
established in the year 1972. The company is responsible for employing greater than five
hundred people and concentrates over building construction (ADCO, 2020). To attain the

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business goals, ADCO Construction is making investment in several manners which will pay
off in competitive advantage to its consumers. The all-purpose plan of the company is
constantly improving the procedure of setting the goals, evaluating the outcomes and offering
feedback to initiate additional future development and growth.
Vision Mission and Goals:
Laing O’Rourke
Laing O’Rourke mission is to provide its customers with premium quality design, site
preparation, cost estimation, construction, repair and modification as per the needs of clients
for construction services of large scale, whether it is an office building, warehouses, large
residential complexes etc. The vision of Laing O’Rourke is to expand its commercial and
office building contractual market by improving the profitability and enlarging the market
share (Kirzner, 2015). The main goal of the company is to secure the large scale marketable
agreements in the span of three years and increasing its consumer base in other geographical
areas to obtain adequate level of profits.
ADCO Construction
ADCO Construction has the mission of offering quality service at the competitive
rate. The vision of the business is to quickly expand the market alliance with the industry
leaders and look forward to new sales service for residential and commercial builders. The
main goal of ADCO Construction is to make use of direct sales force, relationship selling and
subcontractors to extend its marketplaces (Venkataraman, 2019). The goal of the company is
to take advantage of on the concrete construction projects associations by securing city, state,
country and contracts of central government.