Analyzing Uber's Business Case using Business Model Canvas

Engineering
Management
Report
Student name
5/2/2019
Running Head: Engineering Management 0

Executive summary
The business model canvas (BMC) is providing details about the
company as a blue print that can be used for SWOT analysis. BMC has nine
elements containing different types of information about business of a
company.
This report will analyze about the Uber business case and hence
highlight company’s strengths and weaknesses with the help of the BMC. In
this way, with the help of designing a BMC for the company Uber the report
will provide useful suggestions based on SWOT analysis for the future growth
and success of Uber.
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Table of Contents
Executive summary.........................................................................................1
Introduction.....................................................................................................2
SWOT analysis for each element of the review...............................................2
Findings and Conclusions................................................................................6
References.......................................................................................................7
Figure 1 SWOT analysis...................................................................................4
Figure 2 Business model Canvas.....................................................................5
Figure 3 External factor of SWOT analysis.......................................................6
Figure 4 SWOT analysis converted into TOWS.................................................9
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Introduction
In this era, business is based on many things, which makes it better
while providing growth and success, such things can be market strategy,
resources utilization, proper planning, business model, and many more.
Besides, it depends on many things which play an important role in the
success of an organization [1]. In this context, every business requires a
suitable business model based on the analysis of strengths and weaknesses
of the company. It can provide better opportunities to the company in the
marketplace. Besides, BMC provides full details about the company overview
hence it is the best way for detailed performance analysis [2].
Internal analysis covers different types of forces based on their
different attributes, such as operations and services. It is a way to find
opportunities for a company in the existing market based on its strengths. In
a BMC, there are many facts and data, which provide details about the
company. It also provides opportunities and threats of the company based
on the internal analysis while using BMC.
SWOT analysis for each element of the review
In this report, Uber business case is used for SWOT analysis and it is
the best way to analyze internal forces of UBER.
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