Rhetorical Analysis of a Visual Medium

Running head: ENGLISH ASSIGNMENTS
TITLE: ENGLISH ASSIGNMENTS
TOPIC: RHETORICAL ANALYSIS OF A VISUAL MEDIUM
Name of the Student
Name of the University
Author Note

ENGLISH ASSIGNMENTS1
Pictorial or visual rhetoric involves the ability of explicit learning through the
literature as well as the talent to examine or to analyze the imageries aimed at their practices
and connotations. To Sketch on the skills from the semiotics studies to rhetorical perspectsive
always surveys the arrangement of the structure of any pictorial or any images, and the
subsequent convincing possessions with the special effect towards the audience (Huntington
and Heidi). This essay will be focusing on the poster “This is the enemy” which was
designed by Barbara J. Marks for the purpose of the office (for instance the customer) of war-
related facts. This poster is basically an intermediate of lithograph on paper as well as it is a
part of the sketch, patterns or prints, along with the graphic design section (Murray and
Michael). This poster was designed during the time of cold war in the United States.
This image presents the pathological approaches to the target audience for the
purpose of their encouragement. In the dis universe, like Superman, Batman, the two heroic
characters are always presented themselves as the reflective metaphors of each other, on the
other hand, they stare at one another as per their vision is restricted merely to what they
choose to be focused on (Johansen, Steve, and Ruth). Here the author appeals the optimistic
and triumphant colour which brings an unusual experience of both the nations’ ignorance
towards each another. The pathos stands for the plea to Emotion. This image portrays the
satirical approaches to infuriate the audience. Through this portrayal, the author has used
some illustrations of linguistic that is designed to blending up the feelings of empathy,
anxiety, annoyance and so on to the audience. By means of pathos, the contrast to the hand
and knife is intended to raid the terror hooked on the people of America (Pauwels).
Communalism, which is an anonymous figure, manipulating a knife-edge, and set to attack at
any instant. The blade is not only meant for the destruction of the country but also the
destruction of the entire continent of America. This also slashes America in halves, cracking
her awfully from within while attacking her from without. On the other hand, it infers the