English Heritage Hospitality Doc

Added on - 04 Oct 2020

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English HeritageHospitality, Tourism and Event Environment
TASK 1History of English HeritageIt is a registered charity that manages extraordinary collection of national heritagecollection comprising of over 400 of England's historic buildings, monuments and sites spanningmore than 5000 years of history. In the year 1983, English heritage was operating as a non-departmental public body of British government but later on UK government has given 80million pound to English Heritage with the end goal to establish as a self-financing charity. In2015, English legacy was isolated into two segments, Historic England which acquired thestatutory and insurance elements of old associations and the new English Heritage trust which iscapable to develop historic properties. English Heritage took the working name and logo(Overview of English Heritage. 2018).Ways to improve the sustainability of English HeritageThe main priorities of English Heritage is to engage with millions of people throughinspiring them, conservation of natural resources, involvement of people in their work andenhancing financial sustainability through inviting people to visit their various destinations. Theyneed to become independently financially sustainable they will do this by:Inspiration:The management of English Heritage focuses on inspiring tourists comingfrom different nations through sharing and passes on the story of Englandas well as citizens ofEngland (Wise, 2016). It can be done through implementation of technologies interpreting thepast visitor experiences and conservation stories as well as communicate the visitors about thestory of England in vivid ways and involve a wide public. Providing greater learningopportunities through posting historical information about English Heritage on different sites,publications brings interest among people to visit at their destinations which in results enhancingtheir sustainability(Brent Ritchie, Wing Sun Tung and JB Ritchie, 2011).Conservation: English heritage isthe management of properly cared for historic sites andartefacts so that they can be experienced by future generations. Conserving historic sites,maintaining extraordinary collections to a high standard, increasing capacity for conservationthrough conducting research helps in achieving their sustainability.Involvement:English Heritage tried to involve more people in their work as theybelieve that heritage exists for every people and individuals who took interest in the programs1
organised for protecting and illuminating it. It can be done through engaging more supportersgiving them attractive offers, creating and publicising a wide number of volunteeringopportunities, employing more members, building mutually-rewarding relationships with newand existing partner organisations. This will help English Heritage in achieving sustainability aswell.Financial sustainability:English Heritage is focusing on becoming financially independent by2023 through implementing some plans and policies which are given as under:Increasing membership base through making investment in recruitment and giving peoplereasons to stay with themInvesting in adoption of various facilities that will help in attracting more visitors andmaximising their visiting experiences.Contact with caterers and other retailers to sell products and services required to theirguests.Cutting the cost of non-beneficial activities and giving rewards to the members ofEnglish Heritage.Increasing fundraising to support capital investment programmes and other activities.Mission and strategic objectives along with their linkage with pertinent trends and developmentsMission of English Heritage:The mission statement states “to maximise the travellingexperiences and entertaining people of all ages through offering enduring values of authenticity,quality, imagination, responsibility and fun”.Strategic objectives of English Heritage:The strategic objective of English Heritage isto communicate the maximum number of people about the story of England and provide themvaluable experiences while inviting them to visit at where it really happened(Buckley, 2012).Financial statements of English Heritage along with their interpretation:Here are the annual report of English Heritage including Profit/Loss A/c, Balance sheet(Annual Reports of English Heritage. 2015).2
Trends and developments linking to their mission and objectivesThere are various qualitative trends that might be impacted the functioning of EnglishHeritage due to which it is important to deal with such trends in favourable way. The currenttrends includes:Dark tourism:Dark tourism is defined as tourism which involves travelling to placeswhich are historically associated with death and tragedy.England tourism uses their historicalsites which are considered as haunted to maintain their dark tourism.English heritage controlledover 400 historical building and monuments spanning more than 5,000 years of history. Peoplewould like to visit different historical sites for the purpose of fun as well as learning the historyof the places. Many educationalists and researcher visits historical places for writing reports onthem due to finding some interesting facts on them. Therefore, it maximises the revenue ofEnglish Heritage as well as educating people about the history of England and its places due toattaining maximum number of visitors across worldwide.Religious tourism:It is also kind of tourism which is more popular nowadays as so manypeople are willing to visit at such places where spiritual and religious activities are located. Itcame into existence when tourist travel for UK just to experience the historical monuments andreligious sites so that the valuable information about the country's religion can be gained. Itencourages English Heritage to maintain their historical monuments in order to gain maximumnumber of visitors across worldwide(Chathoth and et. al., 2016).Acknowledgement of how the charity status operatesThe Administrative unit and the Governmental authorities believes that being a charityoffers the correct parity of opportunities furthermore, responsible to manage the NationalHeritage Collection more effectively so as to achieve sustainability for longer period of time.Charitable status entails to perform specific responsibilities such as charities should responsibleto maintain financial report and accounts on annual basis through which the trustees can presentactual position of charity at current time towards their trustees and public. The English Heritagesshould continue complying with the freedom of information law.The law managing EnglishHeritage and tourism states that every site and building related with country’s heritage must beprotected. Complying with charity law, volunteers or trustees are needed to build up an effectivestrategies, coordinate functions and oversee assets so to assist their association to achieve theirbenefits. Charities are regulated by the Charity Commission for England and Wales independent3
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