Analysis of IBM Websites: UK, Australia, Netherlands

This report provides an analysis of IBM websites, focusing on the United Kingdom, Australia, and the Netherlands. The analysis examines the design elements, including the use of color and imagery, as well as the language used on each site. The report highlights the similarities and differences in the websites, such as the use of English and Dutch, and the level of formality in the design. The intended audiences for each website are identified as individuals with technical backgrounds, particularly those knowledgeable in software technologies. The report also explores the cultural dimensions reflected in the websites, such as the use of language and design elements that cater to the specific cultural contexts of each country. The formal language and technical focus of the websites suggest a targeted approach to reach the intended audiences in each region. The report concludes by referencing the IBM websites used for the analysis.

Running Head: English Speaking Countries
English Speaking Countries

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English Speaking Countries
Table of Contents
Looking at these sites, what strategies have they used to connect with their intended
audiences?..................................................................................................................................3
What similarities and differences do you notice?......................................................................3
What can you surmise about the intended audiences of each site?............................................3
How have the cultural dimensions of these countries influenced the company’s approach to
creating each of the sites?..........................................................................................................4
What cultural influences are apparent in the designs?...............................................................4
References:.................................................................................................................................5

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English Speaking Countries
Looking at these sites, what strategies have they used to connect with
their intended audiences?
The websites IBM United Kingdom, IBM Australia and IBM Nederland have been viewed.
These three websites are designed almost using similar contents. The websites have been
made formal with the use of soothing colour and pictures (ibm, 2017). The website of IBM
Australia is much more formal than the websites of IBM United Kingdom and IBM
Nederland (ibm, 2017). The company has outlined the main messages through the websites.
In each of the websites the company has provided important message that attracts the
attention of the intended audiences.
What similarities and differences do you notice?
The websites of IBM United Kingdom and IBM Australia have used English language (ibm,
2017). The website of IBM Nederland has used Dutch as the language of the page and there
is an option to translate the page to English. Another difference is observed regarding the use
of the pictures. The two websites of IBM Nederland and IBM United Kingdom have used
pictures more than IBM Australia. Three websites provides similar layout of the contents and
similar contents regarding their services and products and other important details important
for the intended audiences. The use of similar colour and font of text is also observed in the
websites.
What can you surmise about the intended audiences of each site?
The intended audiences of the three websites are the people with technical backgrounds. The
information is meant for the ones who have the knowledge of software technologies.

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English Speaking Countries
How have the cultural dimensions of these countries influenced the
company’s approach to creating each of the sites?
The cultural values of the three countries can be observed. The use of colour and the design
of the websites indicate the disciplines in each of the countries. The formal language is used
for the convenience of understanding. The majority of the population of Australia and the
United Kingdom are English spoken while there are both English speaking and Dutch
speaking people in Nederland.
What cultural influences are apparent in the designs?
In Australia and Nederland there the English is not the dominant language. The website
provides the information in IBM Nederland mainly in Dutch with option for translation into
the English language. In IBM Australia the English language used is much simple for the
convenience of the intended audiences. The images and contents used in IBM Nederland are
mainly for the technical people.

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English Speaking Countries
References:
ibm. (2017). THE POWER OF KNOWLEDGE. THE POWER OF TECHNOLOGY. THE
POWER OF YOU. Retrieved from ibm: https://www.ibm.com/au-en/
ibm. (2017). Watson Summit London. Retrieved from ibm: https://www.ibm.com/uk-en/
ibm. (2017). With Cloud, you're stimulating business performance and innovation. This is
you to the power of IBM. Retrieved from ibm: https://www.ibm.com/nl-nl/