Exploring Creativity in Entrepreneurship: Tools, Methods, and Models

This essay critically examines the role of creativity in entrepreneurship, highlighting its importance in generating innovative ideas and achieving success in competitive markets. It provides real-world examples of entrepreneurs like Bill Gates, Sukhinder Singh Cassidy, and Colonel Sanders to illustrate the practical application of creative thinking. The essay explores various tools and methods for enhancing creative thinking, including mind mapping, checklists, and lateral thinking, discussing their strengths and weaknesses. It also addresses the limitations of creative approaches and analyzes the pros and cons of integrated approaches to business model development, concluding that creativity is a crucial driver of entrepreneurial success.

Running head: LEADERSHIP AND ENTREPRENEURSHIP
Leadership and Entrepreneurship
Name of the Student
Name of the University
Author Note

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LEADERSHIP AND ENTREPRENEURSHIP
Introduction
One of the important factors behind the relevance of entrepreneurship is creativity
which is the source of competitiveness. Creativity means creation of something new,
innovative or something which is novel. Increase in the trend of globalization has increased
the requirement of creative approach in the market along with high level of competitions and
opportunity. Entrepreneurial factors coincide with creative features like self-confidence,
curiosity, far vision and responsibility. The impact of creativity over the life of an
entrepreneur is far stretching and it helps in attaining financial prospects in business,
eradication of uncertainty along with the opening of the new avenues for job and further
business progress (Laužikas and Mokšeckienė 2013). One of the famous entrepreneurs who
touched the sky with creativity and innovative thinking is Bill Gates, one of the richest people
in the world. His addiction towards computer software leads to the invention of Microsoft,
the present pillar of software industry. His creative thinking skills, in the software domain
that is accessible to all, lead to the creation of history (Cooper and Vlaskovits 2013). The
following assignment aims to analyse tools that will be useful in enhancing creative thinking.
Discussion
Real life experience of creativity in entrepreneurship
1. Sukhinder Singh Cassidy a fashion entrepreneur, Founder & Chairman of JOYUS. She
embarked with a creative idea amidst the online retail industry and this is online video
shopping platform.
2. Colonel Sanders founder of KFC (Kentucky Fried Chicken): He introduced a complete set
of cuisine, which only composed of snacks like burgers, made of meat toppings. At present, it
has stores throughout the world.

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(Cooper and Vlaskovits 2013)
Tools or method used to increase creativity
1. Mind mapping
It is used via jotting down all the ideas that come into mind in the form of spider web
diagrams. It is also popularly known as brainstorming. One of the advantages of mind
mapping is it gives birth to several innovative ideas. However, one of the disadvantage is, in
the midst of several ideas, the best innovative ideas might get lost (Root-Bernstein and Root-
Bernstein 2013).
Example: Creative thinking via mind map: time management
(Source: Mind Maps Unleashed 2017)

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LEADERSHIP AND ENTREPRENEURSHIP
2. Checklist
The checklist tool for mind mapping is done via asking six questions: why, where,
when, who, what and how. Drafting creative ideas via answering all the six questions help in
the generation of a plan which is devoid of any loopholes. However, asking so many
questions while drafting a creative plan at times block the actual mindset of thinking or the
thought process and thereby creating a mental blockage (Root-Bernstein and Root-Bernstein
2013).
Example:
 Why: Importance of skin care
 Where: At their homes
 When: During their leisure time: afternoon
 Who: Housewives
 What: Basic make up and skin – hair care
 How: Service offered by trained professionals at cross-effective price
3. Lateral thinking
Lateral thinking is problem solving done via indirect approach via employing
reasoning. One of the advantage of lateral thinking is it helps in generation of original ideas
at every step of plotting however, it has certain disadvantage like it is unfocused or
disorganised (Mellor 2008).

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LEADERSHIP AND ENTREPRENEURSHIP
Figure: Lateral Thinking
Limitations of creative approaches
The one limitation of creative approaches is the outcome is not constant and it varies
from person to person (Laužikas and Mokšeckienė 2013).
Integrated Business Development Model
Integrated Business Development Model encompasses all the departments and is
widely supported via company-wide employee engagement programme (Schneider and
Spieth 2013).
Pros and Cons of integrated approaches to business model development
Pros
 Automating the process development
 Cost effective
 Agile in design

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LEADERSHIP AND ENTREPRENEURSHIP
Cons
 Complex contractual interactions
 Lack of pre-defined "toolbox"
 Un-integrated applications
(Schneider and Spieth 2013)
Conclusion
Thus from the above discussion, it can be concluded that creativity is the main
gateway towards success in the life of an entrepreneur as it helps in the generation of
innovative ideas which are unique and helps to achieve success under competitive market.
Some of the tools that are frequently used for the promotion of creative thinking are mind-
mapping, checklist and lateral thinking.