THE CONCEPT OF MARKETING1 Contents INDIVIDUAL SWOT ANALYSIS.............................................................................................................................................................................2 ESTABLISHING SHORT TERM AND LONG TERM SMART GOALS................................................................................................................4 JOB POSTING.........................................................................................................................................................................................................7 PERSONAL DEVELOPMENT PLAN.......................................................................................................................................................................8 GAP ANALYSIS.........................................................................................................................................................................................................9 BIBLIOGRAPHY......................................................................................................................................................................................................11
THE CONCEPT OF MARKETING2 INDIVIDUAL SWOT ANALYSIS Name:_____________________________________Date:_______________________ Course:_____________________________________ STRENGTHS (Internal) WEAKNESSES (Internal) I attain fine communication skills. From the initial phase, I have huge interests to communicate with the individuals. Additionally, I had participated in multiple activities like debate competition and speech delivering. Thus, it can be stated that my interest has assisted in the development of communication skills. I have high patience level as one of my hereditary trait. I show adequate patience level in the group discussion as well as in my personal life. It has enabled in the development of a healthy mind-set. I have good leadership skills and these include inspiration, motivation and positive thinking. I believe that motivation is One must attain additional skills as ell to emerge as an effective leader. These include strong personality, quick decision making skills and punctuality(Curtis & O’Connell, 2011). I will opt for fitness studio to develop a strong physical personality. I will seek the assistance of my lecturers to develop decision making skills and punctuality within me. My limited knowledge in marketing department acts as my strongest weakness. I will interact with marketing experts and seek the help of other resource (digital media and books) to improve my knowledge in the marketing field.
THE CONCEPT OF MARKETING3 the key to success(Schoemaker et al., 2013). I have read multiple books based on these skills (like secret and awaken the giant within) and it has aided in gradual development of these skills. I have demonstrated these skills in my living. OPPORTUNITIES (External) THREATS (External) Online marketing is highly in trend in the marketing department. The business organizations mainly opt for this form of marketing strategy for the product promotion (Vinerean et al., 2013). Thus, the utilization of sills in an effective manner acts as an opportunity as it minimizes the physical efforts and aids in aligning with the digital world. There are limited top positions in the marketing department of a reputed business organization. It acts as a threat as it gave rise to multiple problems of increase in completion and difficulty in job attainment. (Gürel & Tat, 2017)
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
THE CONCEPT OF MARKETING4 ESTABLISHING SHORT TERM AND LONG TERM SMART GOALS GOA LSPECIFICMEASURABLEACHIEVABLEREALISTICTIME BOUND What do I want/need to develop/achieve? What will I do to achieve this? What resources or support will I need? / What are the actions/tasks needed to achieve What will be the success criteria Target date for review/accomplishment 1. Improve time managementFollow day to do listList out what should be done on that day, come out with a schedule (Mirzaei et al., 2012) Be punctual in every meeting and meet deadline 1stJanuary 2021 2.Learn marketing conceptsI will devote my daily 2 hours to my studies I will avail the use of personal resources (laptop, data connectivity and books) to raise my knowledge concerning marketing concept. Additionally, I will request my professors and seniors to solve my To secure above 80% in my marketing paper 1stMarch 2020
THE CONCEPT OF MARKETING5 queries based on the goal 3. Seek for internshipI will seek the help of recruiters on platforms like LinkedIn. I will develop an attractive profile on the LinkedIn network. Additionally, I ill contact my seniors to gain guide about a recognized company for pursuing internship(Zhao & Liden, 2011). Attaining the opportunity to work under the marketing department of a reputable organization 1stJune 2020 4.Attainment of marketing job in the Facebook in Malaysia I will apply for the job position via digital media I will need the high support of my family members to encourage and boots my motivational level. It will aid in maintaining my confidence level to crack the process. Moreover, I will develop the use of digital resources to gain information about the Successful attainment of marketing job at a respectable position 1stJanuary 2022
THE CONCEPT OF MARKETING6 company. 5. To emerge as an effective leaderI will observe the leadership skills of my lecturer I will list the required actions undertaken by my professors that make them an effective leader. I will grant help from my professors to guide me to become an effective leader. Additionally, I will request to achieve a position of tam leader in the class. It will aid in development of an effective leader. Attainment of fine score (above 70%) in the leadership matrix acts as a signifacacnt concept. 1stFebruary 2021 (Bjerke & Renger, 2017)
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
THE CONCEPT OF MARKETING7 JOB POSTING I have opted for this job as it will provide me an opportunity to work with a globally renowned company named ‘Facebook’. Additionally, it will enable to work und my study field (marketing). It will also offer the chance of working in an international market in the preceding years. I have to seek experience in other Small medium enterprise to raise my capability in the marketing field. The company name and job position has highly attracted me towards the job posting. The job is directly related with my study as I have learnt and gain knowledge concerning marketing (Glassdoor, 2020).
THE CONCEPT OF MARKETING8 PERSONAL DEVELOPMENT PLAN Name:_____________________________________Date:_______________________ Course:_____________________________________ What do I want/need to learn? What will I do to achieve this? What resources or support will I need? What will be the success criteria? Target date for review/ accomplishment Completion of undergraduate degree Full course requirementsIntelligent and skilled staff members in the university The completion of undergraduate degree with fine score is the success criteria The undergraduate programme should be reviewed throughout the years I wishes to increase my leadership skills I will align with the characteristics of leadership skills. I will require the support of my teachers to emerge as fine leader. The attainment of commitment, confidence, positive outlook and integrity in my personality marks as the success criteria 1 June 2020 Increase my performance in the academics Eradicate distracting and time consuming activities I need high support of personal selves to The attainment of finer grading in 31, March 2020
THE CONCEPT OF MARKETING9 devote my attention to my studies contrast to previous ye can be counted as success criteria. Additionally, Increase my study to 30 hours per week Frame a time tableI will demand the support of my family members to assist in adhering to the time table I will be studying a minimum of 30 hours per week 1 June, 2020 Obtain relevant work experience I will develop an attractive personal vitae I will seek the help of digital platform to search jobs at a recognized and nearby place The availability of fine experience letter with fine comments counts to relevant work experience 31, March 2021 (Beausaert et al., 2013) GAP ANALYSIS Gap analysis is a framework to assess the current performance to fulfill the gap between current and required performance. It aids in availing the use of right resource and energy too fill in the gaps(Bunse et al., 2011).The gap analysis is based on the expectations of the industry and my current capabilities to achieve the targeted career option of becoming a marketing manager.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
THE CONCEPT OF MARKETING10 1.Identification of current state: The marketing manager attains multiple characteristics of creativity, enthusiasm, loyalty, adaptability and knowing their audience, listening skills and must be a team player. The availability of these skills enables the individual to attain reputable job position at a recognized company. 2.Identifying here you want to be: I aspire to attain the position of marketing manager in Facebook Inc. Company based in Malaysia. 3.Identify the gap in your department: I had to develop additional skill of being creative and increase my education status and gain experience from a company to gain an easy entry in the organization. It aids in fulfilling my carve goal of becoming a marketing manager in a reputable organization. I ill develop the full utilization of available resource to increase my educational status. Additionally, I will seek the guidance of my lecturers to assist in the fulfillment of my career goal. I will fulfill the gaps by the end of passing year. Thus, Gap Analysis aids in minimizing and eradicating the gap prevailing to achieve my target carrier choice(Kujala et al., 2011).
THE CONCEPT OF MARKETING11 BIBLIOGRAPHY Beausaert, S., Segers, M., Fouarge, D. & Gijselaers, W., 2013. Effect of using a personal development plan on learning and development. Journal of Workplace Learning. Bjerke, M.B. & Renger, R., 2017. Being smart about writing SMART objectives.Evaluation and program planning, 61. Bunse, K. et al., 2011. Integrating energy efficiency performance in production management–gap analysis between industrial needs and scientific literature.Journal of Cleaner Production, 19. Curtis, E. & O’Connell, R., 2011. Essential leadership skills for motivating and developing staff.Nursing Management, 18(5). Glassdoor,2020.CountryMarketingManagerMalaysia,GlobalBusinessMarketing.[Online]Availableat: https://www.glassdoor.co.in/Job/malaysia-marketing-director-jobs-SRCH_IL.0,8_IN170_KO9,27.htm?countryRedirect=true[Accessed 2020]. Gürel, E. & Tat, M., 2017. SWOT analysis: a theoretical review.Journal of International Social Research, 10(51). Kujala, H., Araújo, M.B., Thuiller, W. & Cabeza, M., 2011. Misleading results from conventional gap analysis–Messages from the warming north.Biological Conservation, 144. Mirzaei, T., Oskouie, F. & Rafii, F., 2012. Nursing students' time management, reducing stress and gaining satisfaction: a grounded theory study.Nursing & health sciences, 14(1). Schoemaker, P.J., Krupp, S. & Howland, S., 2013. Strategic leadership: The essential skills.Harvard business review, 91(1). Vinerean, S., Cetina, I., Dumitrescu, L. & Tichindelean, M., 2013. The effects of social media marketing on online consumer behavior. International Journal of Business and Management, 8(14).
THE CONCEPT OF MARKETING12 Zhao, H. & Liden, R.C., 2011. Internship: A recruitment and selection perspective.Journal of Applied Psychology, 96(1).