Analysis of External Environment for Eniverse Technologies' Drone in Singapore

Running head: ANALYSIS OF EXTERNAL ENVIRONMENT
ANALYSIS OF EXTERNAL ENVIRONMENT
Name of the Student
Name of the University
Author Note

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ANALYSIS OF EXTERNAL ENVIRONMENT
Executive Summary
The report will be based on the analysis of the external environment of the country where the
organization is planning to expand. The organization that is planning to expand its operations
is Eniverse Technologies and the product that is being planned to launch is Drone. Singapore
has been selected as the country where Drones will be launched. The external environment of
Singapore is also analysed in the report in detail. The effect of the political, economic and the
technological environment of Singapore on the profitability of Drones are analysed in the
report. The recommendations have been provided to the organization so that it can expand its
operations in a successful manner. The suggestion or recommendations are related to the
ways by which the organization can use the results of the PESTLE analysis to formulate
appropriate strategies.

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ANALYSIS OF EXTERNAL ENVIRONMENT
Table of Contents
Introduction....................................................................................................................3
Analysis of PESTLE framework....................................................................................3
Political, Economic and Technological analysis of the new country.............................5
Conclusion......................................................................................................................7
Recommendations..........................................................................................................7
References....................................................................................................................11

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ANALYSIS OF EXTERNAL ENVIRONMENT
Introduction
The report will be based on the product named “Drone” that is being manufactured in
Dubai by the Eniverse Technologies. The organization will offer its products in the market of
Dubai by the year 2020. However, it is also planning for international expansion which will
be helpful in increasing the profitability of the company. The organization is planning to start
its operations with the help of five drones (Visser and Tolhurst 2017).
The main concept that is related to the operations of Drones in the market is changing
the mechanism of traditional delivery and providing the food delivery with the help of
drones. The delivery process with the help of drones is predicted to be cheaper as compared
to the traditional methods that are used for delivery relayed purposes. The country that has
been chosen for the expansion of the operations of the organization is Singapore. The major
reason behind the choice of Singapore as the country for expansion is the stable economy and
the developed conditions of the country (Ho 2014).
Analysis of PESTLE framework
PESTLE framework is major tool that is used by the strategists and the marketers of
the organization for analysing the external environment where the organizations operate. The
external factors mainly include the macro-environmental conditions of the country or region
where the organizations operate. PESTLE is a tool that is mainly used by the managers to
assess the various risks that are related to the environment of operations of the organization.
This tool helps the company to analyse the various factors that affect the profitability of the
organization. This analysis can further help the organization to make strategic decisions that
are suitable for the company in the long term (Marttunen, Lienert and Belton 2017). This
provides the managers with knowledge and diverse viewpoints about the functioning of the
organization. The various factors that are analysed with the help of PESTLE framework are