ENT300 Fundamentals of Entrepreneurship
Added on 2021-01-08
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ENT300FUNDAMENTALS OF ENTREPRENEURSHIPMAC1105ECASE STUDY OF :NAELOFAR HIJABPREPARED FOR : DR. ABDUL RAHIM RIDZUANPREPARED BY : MARSYA BINTI ZAHARIMATRIX NO : 2018257122
TABLE OF CONTENTSPARTICULARSPAGE1.0EXECUTIVE SUMMARY12.0BUSINESS DESCRIPTIONS2.1NATURE OF THE INDUSTRY AND COMPETITION2.2TYPE OF THE OPERATION2.3LEGAL FORM OF BUSINESS2.4TARGET MARKET2.5LOCATION AND BRANCHES2.6PRODUCTS AND SERVICES2.7OWNER OF THE BUSINESS2.8VISSION AND MISSION STATEMENT2.9ENTREPRENEURIALCOMPENTENCIES3.0 CONCLUSION4.0 REFERENCES5.0 APPENDICES
1.0 EXECUTIVE SUMMARYThis report is describing about the successful business built by an entrepreneur andthe characteristics and competencies of this chosen entrepreneur, Noor Neelofa binti MohdNoor which is known more as Neelofa is a young entrepreneur who has now made her empireglobally known especially to hijabis. She is one of the Malaysia's young entrepreneurs whostarted a business using the online system started to operate on 2014 in a small scale.Continuous efforts from Neelofa makes her business get more exposure resulting to a hugesuccess for Naelofar Hijab in 2015. Due to the title she has as an actress, it actually has helped a lot to improve theprofitability of Naelofar Hijab and grant her business to be promoted around Malaysia.Currently, her business has entered the market around Southeast Asia such as Indonesia,Singapore and Brunei. Starting from 2015, her brand has slowly entered London, Australia,Netherlands, and the United States. Then, the name of Naelofar Hijab changed into Naelofaronly and from there the business has added more ranges other than her famous hijab line.Furthermore, it is also one of Malaysia’s biggest modest wear in the fashion industry.
2.0 BUSINESS DESCRIPTIONS2.1 NATURE OF THE INDUSTRY AND COMPETITIONNaelofar Hijab is a modest wear brand founded and started by the beloved Malaysiancelebrity and entrepreneur, Neelofa since 2014. The mission of the business is to provideaccessible prices with premium quality options. Naelofar has now spread range of stylishhijab, apparel, bags and accessories that are loved by the locals and foreigners.Naelofar Hijab uses a broad official distribution channels through a website namednaelofar.com and also Shopee where they can see the products virtually.boutiques andthrough 500 Authorized Stockist worldwide.Naelofar Hijab continuously aims to inspire women to always feel confident andempowered by their decision in wearing modest wear. It is what inspires their Go Far eventand hit a huge success. Naelofar Hijab market their ready-made designs with a little twist but they often face anissue with plagiarism by other brands. Therefore, Naelofar Hijab always come up with newcollection so that they are not overshadowed and undertake by other brands. What makestheir hijab line special is Neelofa and her team decided to transform and simplify modestfashion we already used to such as making shawls easier to wear for those who are trying tobe fashionable and out of their comfort zone. Naelofar Hijab is still standing strong and constantly being approached by loyalcustomers even though faced a high pressure by a lot of upcoming new brands. NaelofarHijab itself is among one of the first influential brand in the modest wear fashion.
2.2 TYPE OF THE OPERATIONNaelofar Hijab is a brand under NH Prima International, a company established byNeelofa and her sister Noor Nabila. Shortly after Neelofa’s personal transformation, thebusiness changed into selling hijab in 2014.Naelofar Hijabproduce and design their products locally in Malaysia where her sisteris taking responsibility of the product design and production. Neelofa takes care of themarketing of the business which led the business to be marketed to foreign countries.Since its formation in 2014, Naelofar Hijab has produced beyond 80 collections ofhijab, most of which are sold like hot cakes.Naelofar Hijab has always strives to be out of the ordinary from other hijab brands byremaking the image of the hijab to one that is modern, practical and free and easyforconfident women in this 21st century.
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