Cosmetics Industry Trends and Analysis

This assignment delves into current trends shaping the global cosmetics industry. It examines topics such as sustainable practices, advancements in product innovation, and evolving consumer preferences. The analysis draws upon various sources to provide a comprehensive understanding of the industry's direction and key challenges.

Running head: AN ENTERPRENEURIAL VENTURE
Launch of 7 herb UV protection hair oil
Name of the University:
Name of the Student:
Authors Note:

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Table of Contents
1. Introduction......................................................................................................................2
2. Market Analysis...............................................................................................................2
2.1. PEST Analysis of Australian Herbal Cosmetic Industry..........................................2
2.2. SWOT Analysis of Australian Herbal Cosmetic Industry........................................3
3. Analysis of the Industry...................................................................................................5
4. Competitor Analysis........................................................................................................5
5. Market Segmentation and Primary Needs/ Benefits........................................................6
6. Product/ Service...............................................................................................................6
7. Brand and Packaging.......................................................................................................7
8. Promotion, Delivery and Pricing.....................................................................................8
9. The Target Market and Funds Available.........................................................................9
10. Selling of Product in a Meaningful Way.......................................................................9
11. Message Map and Critical Risks Identified.................................................................11
12. Conclusion...................................................................................................................12
Reference List....................................................................................................................13

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1. Introduction
Locious Green Tea UV Oil is a new product developed by the organization head.
(Górnaś, Siger and Segliņa 2013). All Locious Green Tea UV Oil are produced using herbs that
are either developed or accumulated from nearby fields or lush ranges when they are at their
peak of development The mission of Locious Green Tea UV Oil is to make natural items that
mend sooth and purify the clients. Objective of the business plan is to choose one new product
that can be introduced in the market along with conducting market analysis, recent business
model, industry analysis, competitor analysis and through analyzing the associated critical risks.
2. Market Analysis
2.1. PEST Analysis of Australian Herbal Cosmetic Industry
Political:
 The Australian government has
enforced laws and regulations for
preventing the misuse of market
power on the part of the market
leaders if they are involved in using
more chemicals than herbal products
in UV rays protection hair oil
(Borowska and Brzóska 2015).
Economic:
 Due to the fall in AUD in terms of
USD, the changes in the spending
habits of the customers have been
observed in the cosmetics industry of
Australia.
Social:
 The industry provides financial
Technological:
 There is upgrade of technology in the

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assistance to the projects focusing on
the physical well-being and welfare
of the Australian children and
women.
 The industry extends support to the
charitable institutions that provide
qualities such as replenishing
bleached and damaged strands with
the nutrients they need (De Oliveira et
al. 2013).
 The industry provides assistance to
the social market research and
development organizations for the
people looking to protect their hair
from UVA and UBV rays in order to
keep hair shade intact.
Australian cosmetics industry, which
has increased the online shopping
habits of the customers (Dudzina et
al. 2014).
 The initiation of next generation
stores in the nation has helped in
enhancing the overall growth of the
industry.
 There is adoption of ethical
consumerism that helps in
ascertaining sales and overall profit
margin for the industry (Gereffi and
Fernandez-Stark 2016).
2.2. SWOT Analysis of Australian Herbal Cosmetic Industry
Strengths
1. Proceeding with research and
advancement in light of a legitimate
concern for excellence which
guarantees that the Locious Green Tea
UV Oil Cosmetics offers the best to
Weaknesses
1. Increased rivalry from other driving restorative
built up brands

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their customers.
2. 7 herb UV protection hair oils a pioneer in the
developing beauty care products industry
regardless of the opposition in the market.
3. Promotion of top of the line adjusting to above
target group of onlookers
4. Locious Green Tea UV Oil has more than 60,000
representatives comprehensively (Hagen and
Zucchella 2014)
5. Keeping apart shading of hair, fit skin, sun
assurance, make-up, scents and hair mind, there is
dynamism of the organization in the fields of
dermatology and pharmaceuticals and is the best
patent-holder of nanotechnology in the United
States
6. Locious Green Tea UV Oil will have operations
in more than 5 nations and more than 10 fabricating
plants
Opportunity
1. Locious Green Tea UV Oilcan tap the
developing business sector that extends from the
well-to-do, the maturing and furthermore the
majority of the created nations
2. More noteworthy piece of the overall industry in
light of the various licenses enrolled by the Product
Technological
1. Developing rivalry inside the field of restorative
brands
2. Monetary downturn that is very obvious in
different nations
3. Locious Green Tea UV Oil might be delivering
the best of its line; individuals may find that their

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items are not of their fundamental needs and would
skip purchasing Locious Green Tea UV Oil items
(Huang and Lowry 2015).
3. Analysis of the Industry
Herbal consumer items have developed in prominence with customers in the course of
recent years. Natural items industry surpassed $4.3 billion dollar in deals a year ago (Twigg and
Majima 2014). Herbal beautifying agents are the present passion in Australian nations, as well in
other nations (Llompart et al. 2013). The Herbal cosmetic products section is developing at 15%
P.A and this offers great opportunity for Herbal cosmetic products developers and exporters to
make quality characteristic makeup to take care of the regularly expanding demand the world
over. Herbal cosmetic products will be in tremendous interest for assembling a scope of beauty
care products in the coming time. (Łopaciuk and Łoboda 2013). Locious Green Tea UV Oil
blended with skin replenishment qualities, for example, rose and sandalwood are being utilized
as a compelling cure for flaw and skin inflammation forestalling powders, salves and creams.
4. Competitor Analysis
In skin and beauty care items classification the competitors might be isolated into three
segments: Commercial i.e. Macintosh, Philosophy, Origins, Clinical, i.e. Kiehl's, Clinique,
Clarins, Erno Laslo and Shesheido and Dr. Hauscha; Spa private renowned brands related to spas
that offers several herbal oils for hair care. However, Locious Green Tea UV Oil will attain a
novel market position (Ramli 2015). No other brand provides with such claim that includes
protecting their hair from UVA and UBV rays in order to keep hair shade intact. Quality and cost

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based competition always remains within the industry and among the business rivals. Herbal
cosmetic products will be situated as a quality brand the product will wipe out the drugstore and
rebate brands from this correlation.
5. Market Segmentation and Primary Needs/ Benefits
Locious Green Tea UV Oil will focus on consumers is among age group of 24 and 65
(Rodrigues, Pimentel and Oliveira 2015). This buyer has considerable standard of living. They
are concerned regarding social and ecological issues. Mental and body wellbeing are vital to
them. A current study led by Australian cosmetic Industry uncovered the acproducting statistic
for spa visitors: 85% are female, 46% are students and 39% are school graduates, 63% are
hitched. Among them 32% have a yearly wage amongst $45,000 and $74,999, 40% have salary
above $74,999 and 26% have salaries beneath 45,000, 47% are in the vicinity of 34 and 52 years
old (Sahota 2014).
The present female purchaser considers using a value-based existence, with several
expectations on hair oil quality. Over the recent years it provides qualities such as replenishing
bleached and damaged strands with the nutrients they need. Locious Green Tea UV Oil are
moving, incomprehensible the lines amongst home and office (Santana and Meireles 2014).
Links amongst eras and attitudes are ending up exceptionally spread out. The present female
buyer characterizes herself more by outlook or way to deal with life than by age. Mothers and
teenagers are frequently on parallel treadmills. The more established fragment is keen on
remaining youthful and the more youthful section is acting more seasoned.

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6. Product/ Service
The product offering of Locious Green Tea UV Oil is as per the following:
 Locious Green Tea UV Oil for body torment and help muscle throbs, loaded with wheat
berries along with flax seed with 10 herbs. These consist of common cotton or designed
wool and might be warmed in microwave stove or cooled within cooler for ideal
advantage (Sinclair et al. 2014).
 Locious Green Tea UV Oil for use as a mitigating or for consumes, in move on tool.
 Locious Green Tea UV Oil to protect their hair from UVA and UBV rays in order to keep
hair shade intact.
 Treatments with Comfrey for replenishing hair, Goldenseal, Balsam and different herbs
for use on sun damaged hair resulted by drying impacts of warmth, cool or water.
 Replenishes bleached and damaged strands with the nutrients they need with different
scented oils.
 Cleansers made with so much herbs being powdered amber and flower petals marbleized.
7. Brand and Packaging
Locious Green Tea UV Oil reveal the significance of new and improved ingredients to
benefit as much as possible from the business potential. Utilize inventive materials that include
instances reused cardboard, trim or velvet. This includes heaps of layers along with certain subtle
elements, for instance, strips, folds or texture strings. Continuously mention the logo on product
plans.
Locious Green Tea UV Oil expect to advertise the item provide qualities such as
replenishing bleached and damaged strands with the nutrients they need, Locious Green Tea UV

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Oil advertising guarantee should make great utilization of shading and outline that interests the
social market research and development centers for the people looking to protect their hair from
UVA and UBV rays in order to keep hair shade intact. Propelling a product considered more
seasoned statistic that must consider conventional, generous feel with subtle aromas and a thicker
surface. These variables prompt corrective image identity, a major segment that contains item
present in the commercial center.
8. Promotion, Delivery and Pricing
Promotion Strategies- Locious Green Tea UV Oil will advertise the product offering at
provincial specialty fairs. Locious Green Tea UV Oil will facilitate reasonable cooperation with
consumer gatherings with home grown organization agents. In addition, the product will
consistently send free samples to potential customers with the goal that they can encounter the
nature and benefits of the product (Twigg and Majima 2014). The way to advertising however
will be up close and personal deals.
Locious Green Tea UV Oil will likewise dispatch the Locious Green Tea UV Oil site.
The webpage will be intended to promote the items, list a logbook of her art reasonable
appearances (Sinclair et al. 2014). The product will depend on the specialists at first at-the-
Top.com Internet and E-trade experts for the outline, facilitating, and web crawler situation of
the site.
Product Distribution- Locious Green Tea UV Oil will be distributed through multi-
channel medium with a retail technique and through online business (Sinclair et al. 2014).
Pricing Strategy- Locious Green Tea UV Oil have effective pricing strategy and will
demoralize discount clients from diminishing costs. Rather the product will have a quarterly

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reward week. Along with the reward every week, shoppers will get a unique gift with Locious
Green Tea UV Oil purchase over a pre set sum. The gifted sets will comprise of sample Locious
Green Tea UV Oil items from the most current dispatch in an exceptionally planned tote or
duffel bag (Santana and Meireles 2014).
9. The Target Market and Funds Available
Locious Green Tea UV Oil will focus on consumers is among age group of 24 and 65.
The present female purchaser considers using a value-based existence, with several expectations
on face foundation quality. Over the recent years it provides qualities such as replenishing
bleached and damaged strands with the nutrients they need. Locious Green Tea UV Oil are
moving, incomprehensible the lines amongst home and office
While launching the product, it will consider research, improvement, production, and
marketing. The new product will concentrate more on the development of an item, which will
influence the measure of funds that is accessible for promoting and development.
10. Selling of Product in a Meaningful Way
• Major trends of the year- A huge opportunity for beauty magnificence, today, is
synonymous with customized items in addition, benefits that improve the consumer
encounter furthermore, its association with the brands, in all dissemination areas (Kendall
and Lynch 2016).
• Focusing on luxury and dermocosmetics- Extravagance remains the most powerful part
at beneficial specifically due to web based business deals. Dermocosmetics in the interim

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proceeds to quicken, driven by profound established upward desires for both excellence
and wellbeing in all parts of the world.
• Attaining opportunities of a buoyant market- Reinforced by the repositioning of the
Locious Green Tea UV Oil and their key decisions that are resolved to progressively,
increase product development (Lin, Tan and Geng 2013).
• Attaining potential of every market- In a year set apart by an overall financial stoppage
and expanded universal instability, especially in some developing nations, Locious Green
Tea UV Oil profited from its adjusted impression crosswise over geographic Zones and
kept on building up its positions in all districts of the world.
Figure 1: Business Model
(Source: Rodrigues, Pimentel and Oliveira 2015)
MajortrendsoftheyearFocussingonluxuryanddermocosmeticsAttainingpotentialofeverymarketAttainingopportunitiesofabouyantmarket

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11. Message Map and Critical Risks Identified
Figure 2: Message Map
(Source: Authors Creation)
Message Map and the Important Risk Communication Goals include:
 distinguishing partners right on time in the correspondence procedure
 suspecting partner inquiries and worries before they are raised;
 organizing our reasoning and creating arranged messages in light of expected partner
inquiries and concerns;
MessageMap

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 developing key messages and supporting data inside a reasonable, compact,
straightforward, and open structure;
 promoting open discourse about messages both inside and outside the association;
 providing easy to use direction and heading to spokespersons;
 guaranteeing that the association has a focal storehouse of predictable messages
 Urging the association to talk with one voice.
12. Conclusion
The objective of the paper is to launch a new product Locious Green Tea UV Oil along
with conducting market analysis, recent business model, industry analysis, competitor analysis
and through analyzing the associated critical risks. From the paper it is gathered that the new
product Locious Green Tea UV Oil will offer several UVA and UVB production benefits that
will possess a novel market situation. No other brand provides claim to reputation line that
includes is to make natural items that mend sooth and purify our clients. In addition, inside all
segmentation includes huge brands. Quality and cost change broadly within the gathering.
Locious Green Tea UV Oil can be used in protecting their hair from UVA and UBV rays in order
to keep hair shade intact and such innovative qualities can establish the product in the market
successfully.

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Reference List
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health. Journal of applied toxicology, 35(6), pp.551-572.
De Oliveira, D.N., de Bona Sartor, S., Ferreira, M.S. and Catharino, R.R., 2013. Cosmetic
analysis using matrix-assisted laser desorption/ionization mass spectrometry imaging (MALDI-
MSI). Materials, 6(3), pp.1000-1010.
Dudzina, T., von Goetz, N., Bogdal, C., Biesterbos, J.W. and Hungerbühler, K., 2014.
Concentrations of cyclic volatile methylsiloxanes in European cosmetics and personal care
products: prerequisite for human and environmental exposure assessment. Environment
international, 62, pp.86-94.
Gereffi, G. and Fernandez-Stark, K., 2016. Global value chain analysis: a primer.
Górnaś, P., Siger, A. and Segliņa, D., 2013. Physicochemical characteristics of the cold-pressed
Japanese quince seed oil: New promising unconventional bio-oil from by-products for the
pharmaceutical and cosmetic industry. Industrial crops and products, 48, pp.178-182.
Hagen, B. and Zucchella, A., 2014. Born global or born to run? The long-term growth of born
global firms. Management International Review, 54(4), pp.497-525.
Huang, Y. and Lowry, D.T., 2015. Toward Better Gender Equality? Portrayals of Advertising
Models’ Occupational Status in Chinese Magazines. Journal of International Consumer
Marketing, 27(1), pp.69-83.

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Kendall, M. and Lynch, I., 2016. Long-term monitoring for nanomedicine implants and
drugs. Nature nanotechnology, 11(3), p.206.
Lin, R.J., Tan, K.H. and Geng, Y., 2013. Market demand, green product innovation, and firm
performance: evidence from Vietnam motorcycle industry. Journal of Cleaner Production, 40,
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Llompart, M., Celeiro, M., Lamas, J.P., Sanchez-Prado, L., Lores, M. and Garcia-Jares, C., 2013.
Analysis of plasticizers and synthetic musks in cosmetic and personal care products by matrix
solid-phase dispersion gas chromatography–mass spectrometry. Journal of Chromatography
A, 1293, pp.10-19.
Łopaciuk, A. and Łoboda, M., 2013, June. Global beauty industry trends in the 21st century.
In Management, Knowledge and Learning International Conference (pp. 19-21).
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cosmetic industry. Procedia-Social and Behavioral Sciences, 195, pp.113-122.
Ramli, N.S., 2015. Immigrant entrepreneurs on the world's successful global brands in the
cosmetic industry. Procedia-Social and Behavioral Sciences, 195, pp.113-122.
Ramli, N.S., 2015. Immigrant entrepreneurs on the world's successful global brands in the
cosmetic industry. Procedia-Social and Behavioral Sciences, 195, pp.113-122.
Rodrigues, F., Pimentel, F.B. and Oliveira, M.B.P., 2015. Olive by-products: Challenge
application in cosmetic industry. Industrial Crops and Products, 70, pp.116-124.
Sahota, A. ed., 2014. Sustainability: how the cosmetics industry is greening up. John Wiley &
Sons.

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Santana, Á.L. and Meireles, M.A.A., 2014. New starches are the trend for industry applications:
a review. Food and Public Health, 4(5), pp.229-241.
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