Enterpreneur Venture- Australian Herbal Cosmetic Industry

Running head: AN ENTERPRENEURIAL VENTURE
Launch of 7 herb UV protection hair oil
Name of the University:
Name of the Student:
Authors Note:

1AN ENTERPRENEURIAL VENTURE
Table of Contents
1. Introduction......................................................................................................................2
2. Market Analysis...............................................................................................................2
2.1. PEST Analysis of Australian Herbal Cosmetic Industry..........................................2
2.2. SWOT Analysis of Australian Herbal Cosmetic Industry........................................3
3. Analysis of the Industry...................................................................................................5
4. Competitor Analysis........................................................................................................5
5. Market Segmentation and Primary Needs/ Benefits........................................................6
6. Product/ Service...............................................................................................................6
7. Brand and Packaging.......................................................................................................7
8. Promotion, Delivery and Pricing.....................................................................................8
9. The Target Market and Funds Available.........................................................................9
10. Selling of Product in a Meaningful Way.......................................................................9
11. Message Map and Critical Risks Identified.................................................................11
12. Conclusion...................................................................................................................12
Reference List....................................................................................................................13

2AN ENTERPRENEURIAL VENTURE
1. Introduction
Locious Green Tea UV Oil is a new product developed by the organization head.
(Górnaś, Siger and Segliņa 2013). All Locious Green Tea UV Oil are produced using herbs that
are either developed or accumulated from nearby fields or lush ranges when they are at their
peak of development The mission of Locious Green Tea UV Oil is to make natural items that
mend sooth and purify the clients. Objective of the business plan is to choose one new product
that can be introduced in the market along with conducting market analysis, recent business
model, industry analysis, competitor analysis and through analyzing the associated critical risks.
2. Market Analysis
2.1. PEST Analysis of Australian Herbal Cosmetic Industry
Political:
 The Australian government has
enforced laws and regulations for
preventing the misuse of market
power on the part of the market
leaders if they are involved in using
more chemicals than herbal products
in UV rays protection hair oil
(Borowska and Brzóska 2015).
Economic:
 Due to the fall in AUD in terms of
USD, the changes in the spending
habits of the customers have been
observed in the cosmetics industry of
Australia.
Social:
 The industry provides financial
Technological:
 There is upgrade of technology in the

3AN ENTERPRENEURIAL VENTURE
assistance to the projects focusing on
the physical well-being and welfare
of the Australian children and
women.
 The industry extends support to the
charitable institutions that provide
qualities such as replenishing
bleached and damaged strands with
the nutrients they need (De Oliveira et
al. 2013).
 The industry provides assistance to
the social market research and
development organizations for the
people looking to protect their hair
from UVA and UBV rays in order to
keep hair shade intact.
Australian cosmetics industry, which
has increased the online shopping
habits of the customers (Dudzina et
al. 2014).
 The initiation of next generation
stores in the nation has helped in
enhancing the overall growth of the
industry.
 There is adoption of ethical
consumerism that helps in
ascertaining sales and overall profit
margin for the industry (Gereffi and
Fernandez-Stark 2016).
2.2. SWOT Analysis of Australian Herbal Cosmetic Industry
Strengths
1. Proceeding with research and
advancement in light of a legitimate
concern for excellence which
guarantees that the Locious Green Tea
UV Oil Cosmetics offers the best to
Weaknesses
1. Increased rivalry from other driving
restorative built up brands