BBE604-ENTREPRENEURIAL FINANCE ASSESSMENT

BBE604-ENTREPRENEURIAL FINANCE
ASSESSMENT ONE: FINANCIAL PLAN
STUDENT NAME: ABDUS SALAM
STUDENT ID:

Table of Contents
Introduction...........................................................................................................................................3
Overview of product..............................................................................................................................4
Scenarios of projection for income and expenditure..............................................................................5
Forecasted cash flow.............................................................................................................................6
Projected income statement.................................................................................................................10
Projected balance sheet........................................................................................................................12
Source of fund.....................................................................................................................................18
Conclusion...........................................................................................................................................19

Introduction
Due to covid-19, WHO informs to take healthier foods to improve the immunity of the body.
The government of UK and other international leader has already taken action to improve the
immunity of the human being by applying vaccination system and other process also (Chea,
2020). So the author has planned to launch a new business to sell that food item which is
capable to improve the immunity power of body. So in this regard, the author planned to sell
instant noodles which will contain garlic, ginger and chicken meat. These foods provide
different types of nutrition that cause to improve the immunity.

Overview of product
Noodles is very much tasty and healthy foods for the consumer. It provides nutrition and
different vitamin. The proposed product will contain some key vitamins as following.
Ingredients of noodles Vitamin
Calories 188
Carbs 27 grams
Total fat 7 grams
Protein 4 grams
Sodium 861 grams
Iron 10% of RDI
Niacin 9% of RDI
Riboflavin 7%
Fiber 0.9 grams
Folate 12% of RDI
This product will also contain the chicken meat, garlic and ginger and so on. These
ingredients like as ginger is also helpful to improve the immunity. The author has some key
strategies of business as following.
Target customer: The author has focused all aged human for this product. It follows mainly
behavioral segmentation to divide the target customer.
Targeting strategy: The author has selected undifferentiated targeting strategy. The author
will offer only one product to provide the service to the targeted consumer.
Positioning strategy: The author will offer the product at cheapest rate with maximum
quality. It follows hybrid strategy to capture the market.
Strength of product: This product is beneficiary for the consumer. Because of consumer
works a lot so they don’t have time to cook always. As a result, the food can meet their
hunger within a short time (Ojeda, 2004). Even this product will improve the immunity of
consumer. So this product will offer maximum satisfaction.
Weakness of product: This product is having low calories but consumer has doubt on this.
The product under this brand is not popular in market. So the consumer may not believe on