Enterpreneurship Assignment 2022

Running head: ENTERPRENEURSHIP
ENTERPRENEURSHIP
Student’s Name
University Name
Author note

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ENTERPRENEURSHIP
Introduction –
Untouched world specializes in New Zealand. The business organization offers
sustainable lifestyle fashion for both men and women. The materials used by the business
organization are luxurious natural fabrics and fibers. As the business organization operates in a
highly competitive and technologically advanced country, it will be beneficial for the company
to adapt to the new business idea that is Stylect, which has been described in the later part of the
report. The business idea proposes to take advantage of the Maori communities grounded in legal
and constitutional rights. The business idea proposes to grab the prevailing opportunities in the
country with the Maori people in New Zealand. The Maori people can be seen as a long term
business partner. The company plans to hire Maori employees considering the sustaining
property rights, language, and culture. With the increased business opportunity, the Maouri
employees can secure themselves a unique position to bring long term community centre view
implementing the resources and lasting partnership with the business. With this opportunity, the
Maori consumers can empower themselves abandoning their welfare dependency and their
embedded victim mentality.
Idea overview
Stylect is a mobile phone application that provides shopping experience to the potential
customers. The application enables the consumers to choose appropriate outfit for them in
different occasions. There are many consumers who find it difficult to choose appropriate
apparel for different occasions; henceforth they hunt for correct apparel to suit themselves in
different situations. The shopping application provides benefits to the consumers to choose from

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varied clothing options and also have specialist suggestions from the fashionistas to enable them
to choose appropriate dress for different occasions and festivals as per there type and
preferences. There are many consumers who spend huge amount of time in choosing the
appropriate apparel for them. This application can solve their problems and enable them to
enhance their dressing up styles as per the latest fashion and suitable body fittings. The company
is based in New Zealand, introducing Stylect mobile phone shopping application enabling the
consumers to leverage the fashion mentor to guide the consumers and provide them suitable
advice to the consumers. This service considers the opportunity arisen from the treaty of
Waitangi settlements. The business idea is an adaptation of other online applications offering
products and services online to the customers. However, Stylect application has a competitive
advantage, as it offers personal fashion mentors to the potential customers and enable them to
dress better, thereby reducing their problem of spending too much time over choosing apparels
and matching them with proper accessories. The treaty of Waitangi settlements provides
additional benefits and opportunities to the Maori employees, as they can implement their
outstanding knowledge and skills. There are enormous potential which creates opportunity for
the business organization. Most importantly there are positive impact on Maori employees in
New Zealand. It provides great opportunity to divert wasteful spending, increase investment by
developing new business ideas like Stylect, and utilize skills of the business.
Market opportunity and industry research
According to Bharadwaj et al., (2013), there has been a rapid growth and advancement of
technology which has transformed the overall methods of selling and buying products and

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services. The consumers are opting for online stores for shopping as it provides ease and comfort
to the consumers. The biggest advantage of Stylect online shopping store is that it does not have
any space constraints and variety of products can be displayed on the WebPages for the
convenience of the consumers. The online application provides additional benefits to the
consumers to make a purchase after researching and browsing different styles. It also saves time
and effort of the consumers. There is no physical stores or sales representatives who manipulate
and influence the consumers the purchase the product (Brogi et al.,2013). The consumers are not
pressurized to make a purchase in the online stores.
Advantages and benefits of the business idea
 It saves time and effort of the consumers
 Stylect application will offer personal fashion mentors for the consumers to help them
choose appropriate apparel as per their suitability with different occasions.
 Stylect will enable the consumers to get access to different brands and choose from
varied range of products and accessories.
 Stylect will offer 24/7 assistance to the consumers, hence time is not a barrier
The consumers can also get online tracking to check the status of their orders and track their
shipping; they can choose their own delivery schedule and timing for the delivery of the product
(Chavez, 2016).
Target customers
Stylect targets the consumers between the ages of 18- 40 years. The target market is both men
and women with middle income groups. It also targets the customers who are highly fashion
forward and conscious about the latest trends (Chen, Sohal & Prajogo, 2013). Stylect mainly
targets the consumers from the urban areas, who prefer shopping for themselves and their