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ENTERPRENEURSHIP
varied clothing options and also have specialist suggestions from the fashionistas to enable them
to choose appropriate dress for different occasions and festivals as per there type and
preferences. There are many consumers who spend huge amount of time in choosing the
appropriate apparel for them. This application can solve their problems and enable them to
enhance their dressing up styles as per the latest fashion and suitable body fittings. The company
is based in New Zealand, introducing Stylect mobile phone shopping application enabling the
consumers to leverage the fashion mentor to guide the consumers and provide them suitable
advice to the consumers. This service considers the opportunity arisen from the treaty of
Waitangi settlements. The business idea is an adaptation of other online applications offering
products and services online to the customers. However, Stylect application has a competitive
advantage, as it offers personal fashion mentors to the potential customers and enable them to
dress better, thereby reducing their problem of spending too much time over choosing apparels
and matching them with proper accessories. The treaty of Waitangi settlements provides
additional benefits and opportunities to the Maori employees, as they can implement their
outstanding knowledge and skills. There are enormous potential which creates opportunity for
the business organization. Most importantly there are positive impact on Maori employees in
New Zealand. It provides great opportunity to divert wasteful spending, increase investment by
developing new business ideas like Stylect, and utilize skills of the business.
Market opportunity and industry research
According to Bharadwaj et al., (2013), there has been a rapid growth and advancement of
technology which has transformed the overall methods of selling and buying products and

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Enterpreneurship Assignment 2022

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