Enterpreneurship Assesment 2 level 5

ENTREPRENEURSHIP
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Contents
Executive summary/ business description...................................................................................3
Industry analysis- Porters five force Analysis.............................................................................4
MARKETING PLAN......................................................................................................................7
FINANCIAL PLAN........................................................................................................................9
Money required by organization..................................................................................................9
Source of funds..........................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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Executive summary/ business description
“Keto Chopped” is based on the start-up business in which provide the online keto meal
services to their potential consumers. Many consumers are already on the keto diet but due to
current pandemic situation of Covid-19, they have concerned about the safety and security. An
entrepreneur will decide to establish “Keto Chopped” start-up enterprise in which provide the
online services to their potential consumers.
This assignment will describe about the effectiveness of business plan regarding the new
venture named “Keto Chopped” who wants to enter into hospitality industry and wants to
provide the better Keto diets for every age group of individual people according to the
requirements. “Online Keto Meal delivery service” will create an effective plan in which
influence more consumers to attract towards quality of Keto meal services. This assignment will
focus upon identifying industry attractiveness and current competition though industry analysis,
operations and management team plan, marketing plan and financial plan.
Mission-
Keto meal delivery business is to develop a home and office food delivery services that
will meet the specific need or requirement for potential consumers who are on keto Diet.
Objectives-
 To enhance the keto meal delivery service business in global marketplace.
 To resolve issue regarding lack of online keto meal delivery services.
 To increase sales rate 5% on annual basis.
 To implement the digitalization in business to meet consumer expectation level.
Resolve Issues-
When established the “Keto Chopped business” in markets which provide the better keto
meal delivery service and solve is that there is not really too many keto business and delivery. At
the time of COVID-19, it become easier for individual people who are on keto diet where they
can easily place online order for keto meal from “Keto Chopped”.
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Industry analysis- Porters five force Analysis
It is a framework that can help in understanding and analyzing Online food delivery
service so that “Keto Chopped” can understand dynamics needs for potential consumers,
understand whether they can enter in competitive business environment.
Competition in the Keto meal delivery service-
Competition in “keto meal delivery service business is comparatively low than other
online food delivery business. Nowadays, it has been lowered the demand of keto meals but
some client want to do service through online (Keller and Kostromitina, 2020). In marketplace, it
has been identified that there are lack of Keto food restaurant . In this way, it become easier for
“keto Chopped” enterprise to enter in market and maintain the stable position. Due to low
competition level, it becomes important for organizations to focus upon increasing their business
growth rate because in “Online Food keto delivery services” business. Afterwards, it will achieve
the desirable growth rate as much higher.
Potential of new entrant into the Online Keto Food business-
It is a well- known fact that capital cost required for new entrants for establishing
business in “Keto meal delivery service” is quite high. So, it can be said that in order to become
a commercially operatable business, new entrants require high cost of investment.
New entrant need to be conscious about their target market and also need to maintain
high quality of their “online keto food items” and their delivery services because of the Covid-19
situation.
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