Enterprise and Business Development

This presentation provides an overview of enterprise and business development, covering topics such as market analysis, competitor analysis, marketing strategies, and financial requirements. It emphasizes the importance of innovation and strategic planning in order to succeed in a competitive market. The presentation also includes a case study of a newly opened restaurant in London.

Enterprise and
Business Development

Content
• Introduction
• The Business Details
• Macro Environment Overview
• Market and industry analysis
• Competitor analysis
• Marketing & Pricing Strategies
• Operation plan
• SWOT Analysiss
• Financial requirements
• Conclusion
• References

Introduction
The essence to grow in competitive market
is coming with the innovative idea in
order to grow and increase the
profitability. To capture new idea for
any business the through analysis of the
industry and market should be done in
prior to gain the chances to grow. The
all details regarding any new business
is incorporated in detail in business
plan

The Business Details
 The business plan is a document which contains the whole information
related to business and plans to achieve those goals. As, the lifestyle is
changing rapidly in which the people now prefer more ready to eat food.
Due to which the idea of opening the restaurant bloomed. The newly
opened restaurant will be named as the Opera in-dine, in London.

Macro Environment Overview
 Political : The UK government is
considered to be one of the most stable
countries. The constitutional monarch
and parliamentary system so followed is
one of the strongest and most transparent
system in world. The stable and political
environment will support the restaurant
favourably. As, the transparency and
corruption free system leads to the fair
dealings.

Market and industry analysis
 Threat of new substitutes : In restaurant
and food industry the substitutes can be
found easily, which affects the profitability
of the company. As, in this industry the
loyalty of consumers can be obtained on
quality only. Therefore, the Opera needs to
do conscious of the service and products in
order to obtain loyalty of consumers.

Competitor analysis
 The Bengal Village, is one of the famous restaurants in London.
This is considered to be one of top restaurants which specialise in
Indian food. It is one of the oldest food joint situated at central
location of London,Brick Lane. They are been honoured many
times for their exceptional service and taste. They have been
honoured with various titles such as Mater Chef Brick Lane 2014,
best restaurant title and Lux 2017 best Indian restaurants in
London.

Marketing & Pricing Strategies
 In order to attract the visitors the strong brand image needs to
be build by building strong marketing and promotional activities.
The Opera in-dine is an speciality restaurant, focused to cater the
services to tourist, family and youngsters. As, in introductory
phase the promotional activities needs to be focused on largely to
attract the visits. The inaugural offers can be devised upon, with
attractive and different offers which interest their action to visit the
restaurant.

Operations Plan
 The Opera in-dine will give the take away facility also in order to
increase their revenue. The raw materials will be gained directly
from supplier as this reduce the storage space and delivery cost
will also be reduced. The physical store would be opened at the
Brick Lane, with use of the modern interiors and sculptures the
store would be designed. The kitchen would be equipped with all
modern tech utensils and cooking equipments in order to provide
the ease in cooking.

SWOT Analysis
 Strength : The speciality of all the
continents will be the differentiation point
for the consumers to visit the Opera in-
dine.
 Weakness : The competitors in this
industry already better know the trend in
market and have that brand recall value
which will possess great threat for Opera
in-dine.

Financial requirements

Continue…

Conclusion
 From the above discussions, it can be interpreted that the restaurant
and food industry is blooming one which gives an various avenues
to expand. The strategic intent should be clearly set to give direction
to the activities. The hygiene and quality standards, practices should
be followed in order to carry out the business practices ethically.
While in introduction phase the promotional tactics should be
carried out an large pace to maintain the credibility in market. The
internal and external analysis should be done in order to know the
market opportunities lying ahead.

References
Che Rusli, N. H., 2020. Fundamentals of Entrepreneurship (ENT300) Business
Plan: Artisticake.
Filloy Anè, F., 2020. Business plan aran projects and renovation works
“Construction Workshop” (Bachelor's thesis, Universitat Politècnica de
Catalunya).
Guzairy, M., Mohamad, N. and Yunus, A. R., 2018. Enhancing Student’s
Understanding in Entrepreneurship Through Business Plan Simulation. In
MATEC Web of Conferences(Vol. 150, p. 05091). EDP Sciences.

Thank You