Enterprise and Entrepreneurship: Future Business Plan, Target Customers, Competitors Analysis

This report discusses the future business plan, target customers, and competitors analysis in the field of enterprise and entrepreneurship. It also covers skills analysis, projected financial statements, sources of funding, plans for obtaining tangible and intangible resources, management information systems, and the vision for the business idea.

Enterprise and
entrepreneurship

Table of Content
INTRODUCTION...........................................................................................................................3
Future business plan....................................................................................................................3
Target customers.........................................................................................................................4
Competitors analysis...................................................................................................................4
Skills analysis..............................................................................................................................5
Projected 2 years financial statements........................................................................................5
Sources of funding......................................................................................................................8
Plans for obtaining tangible and intangible resources.................................................................9
Management information systems..............................................................................................9
Vision for business idea............................................................................................................10
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11

INTRODUCTION
Enterprise and entrepreneurship can be understood as one of the widely raising aspect
within business industries where Natural Essence plans to open up organic beauty products for
varied range of consumers. The report will be discussing future business plan, target customers
and competitors within global industry domains and various new skills which are needed
among company for reaching the vision at wider aspects. Study shall be also focusing on
tangible and intangible resources, management information systems and wider reach among
stable consumers oriented services.
Future business plan
The Natural Essence plans to bring on various range of organic beauty products ranging
from body oils, mists , scrubs and various other products varieties which will be also customized
based on customers preferences. The innovations will be strategically developed towards
gaining functional diversity among products for larger technical positioning form raging on
organic products, ingredients based on people skin and body preferences. Natural Essence has
been also productively focusing to bring on cultural ethical functional standards, focus on digital
marketing parameters and also technical strengths for which new efficacy and varied scale
domains have been analysed. Intellectual property rights such as trademarks, design patents
have to be formed on for innovative business growth goals, effectively keeping resources at
check for longer scale paradigms as strengthened assets. Natural essence aim to keep targets
within consumers goodwill aspects, also vision oriented services for larger scale functional
governance (JWoodside, Bernal and Coduras, 2016).
Target customers
Natural essence plans to focus on developing products and services of organic beauty
products where the innovations will be focused on targeting consumers which are health
conscious and also prefer chemical free beauty products. The products will be based on natural
fresh ingredients, locally organically sourced from farms and also widely focused on customers
preferences. Innovation and digital marketing will be specifically developed for forming
stronger fundamental reach among varied range of consumers, also to be imperative on gaining

collective revenue targets at frame. Natural Essence will be focusing on B2C business supply
range where consumers can be directly connected and also primitively developing wider
informative structure within longer run. The competitive organic beauty products have seen
various corporate innovations and new marketing domains for effective supply range, varied
products' categories which bring on larger efficacy scope. USP of Natural Essence will be based
on diverse range of beauty products for all age group consumers on which specific focus shall
be pertained on innovative marketing and business strategies fundamentally.
Competitors analysis
There are number of companies accessible in business world who are operating their
ventures in effective manner, among them certain could be considered as key competitors of
Natural Essence company including, VLCC health care limited, Dabur, Anjali Mukerjee health,
Oliva, Lakme, HUL etc. They all are the main rivals of chosen firm, its products and services.
Lakme is one of the biggest brand and organization competitors who have 17.7% market share in
cosmetic world, which allow them to gain competitive advantages. Furthermore, VLCC is
another rival of Natural Essence who have 63% market share in 2018 and increase in further by
selling quality goods. Dabur had highest market share among all its rivals in fiscal year 2020, it
has accounted for around 65%, it food category made around 16% of net sales. Target marketing
of Natural essence company can buy products and services of its rivals more than its own brand
because of effective and strong brand image that help competitors in term of gaining attention of
potential consumers and retaining them for longer period of time. Another reason in context of
buying behaviour of customers regarding rivals’ goods is their products quality and people trust
on those brands, which is really very important to develop for chosen company and its
management. Lakme and other companies provide assurance to people about products quality
and quantity as well that assist to drive consumers towards buy which in return increase sales and
profitability even better.
Skills analysis
The skills required for excelling in business ideas forward at Natural Essence will be
based on best cost leadership aspects , innovative marketing and new edged defined functional
avenues for developing innovation. There is also specific functional demand to evolve on new
customized beauty products range where there is varied scope horizons, divergent supply
structure shall be planned informatively. Business within organic beauty products shall be

strategically planned within resources functional domains and also management leadership skills
have to be formed on based on divergence metrics on longer run imperatively. Employees need
to be trained for producing the best products within industry horizons and also form keen
paradigms based on varied domains, larger scale connective goodwill and also revenue targets
completion. Addressing the skills within management will widely require training vision and
also productively focus on operations planning commercially, for reaching on enhanced
functional avenues. Capital development and resource structural efficacy shall be developed
keenly for technical innovation, product supply range structure and also bring on innovative
business scale targets profoundly complete (Javed, Yasir and Majid, 2019).
Projected 2 years financial statements
The projected financial statements such as Profit and Loss statements, break even point
will be able to form strategical positioning functionally, widely bring on keen positioning
which will enable Natural Essence to form new profound networks.
Profit and loss statement

The profit and loss statement of company has estimated good positioning factors in
business domains, where the assets have been showing good shape revenue as return with
limited expenses and also projection shows that there is varied new functional scale horizons.

CASH flow forecast

The cash flow forecast shows that Natural Essence will be widely focused on gaining accurate
functional standards of efficacy paradigms and the projection shows that there is good profit as
outputs are strong as compared to inputs. It can be also analysed that company financial
position is estimated to be good.
Beak even point
The break even point is the point where margin of fixed costs and revenue earned has
varied scope horizons for larger profits and stable growth towards future.
Sources of funding
Natural Essence will be focusing on new range of funding options where there are varied
options available such as Bank Loans, angel investors and crowd funding on which varied
diverse structure goals can be formed fundamentally. Source of funding will enable business
efficacy to be retained strategically widely and also focus on future expansion within capital
avenues. Bank loans can be availed from banks and commercial finance institutions where there
is formal security domains, and also new keen strength can be developed at Natural Essence.
Angel investors are another advanced source for funding where specialized commercial business
investors look for investments into productive start ups, also there is varied scale efficacy

worked on from professional supervision within varied domains. Crowdfunding is another
source of funding from public, based on promotion goals informatively and also focusing to
bring in new range of consumers strengths. This can be understood as wider easy and technical
source of funding for reaching large sections among people and also for consumers goodwill
within competitive industry domains widely ( Lyne, Ngin and Santoyo-Rio, 2018).
Plans for obtaining tangible and intangible resources
The tangible and intangible resources, both have strong functional approach for gaining
higher range of capital structure revenue targets at frame, also to bring on keen strengths within
business domains and also for competencies unique positioning. Tangible resources such as best
production equipments, marketing digital tools and company functional efficacy goals for which
will also avail new keen positioning domains for keeping up targets at frame. Planning of capital
structure shall be based on bringing best store facilities for all consumers and also focus on
operational innovation. Best resources will be focused on within store development within
tangible resources and intangible resources such as goodwill, trademarks and patents will be
focused on for framing new positioning within competitive industry domains. Natural essence
shall be also further planning on brand recognition aspect by keenly addressing new structured
horizons for technical explorations among target consumers and also up scale its benchmarks.
Goodwill among consumers will be widely focused on for wider expansion among industry
markets, also for competencies evolved metrics, where diverse rage of techniques shall be used
in (Jones, Penaluna and Penaluna, 2019).
Management information systems
MIS can be understood as one of the best information system used within business
decision making aspects for strategic vision oriented growth goals, coordination, control
analysis and visualization of various domains which enable business efficacy to be framed on.
Natural Essence shall be able to develop competent space and organization profound growth by
operating new highly advance technical aspects, connect digitally and form technical space on
new keen avenues widely. MIS has been identified as best system of operations management
for processing data commercially, viable keen strengthened positioning and also develop new
range of informational aspects among products and services. Matrix organization structure is
one of the best structural factor where uniting structures, within departmental role develop
cultural growth and corporate vision oriented efficacy productively. The chain of command will

be strategically formed on functional arenas, where Natural Essence shall expand on untapped
consumers markets keenly. There is also keen efficacy within MIS and usage of matrix
organization structure that will enable business connective strength to be primitively strong, also
diversity to be formed on stronger range of commercial viability (Girija, 2019).
Vision for business idea
The Natural Essence will be focusing further for bringing on new vision oriented growth
among organically produced beauty products, and focus on consumers oriented services where
vision oriented scale productive strengths forms stronger reach imperatively. The business also
plans to expand into untapped consumers market among varied range of target consumers, be
optimum on consumers' preference industrial competencies widely. Vision is also based on
larger innovative business supply structure goals and functional efficacy collective growth
domains, which will also enable divergence within up scaled revenue targets (Burnett. and
Danson, 2017).
CONCLUSION
The report has concluded that Natural Essence, organic beauty products brand will be
focusing on bringing strategic expansion and new range of natural beauty products , where
report concludes business plan to expand competencies within target consumers market. Study
has also concluded MIS and matrix organization structure where the best innovative business
paradigms shall be developed for longer goodwill domains.

REFRENCES
Books and journals
Burnett, K.A. and Danson, M., 2017. Enterprise and entrepreneurship on islands and remote
rural environments. The International Journal of Entrepreneurship and Innovation.
18(1). pp.25-35.
Girija, S., 2019. Political economy of media entrepreneurship: Commercialization and
Commodification in a digital news media enterprise. Journal of Media Management and
Entrepreneurship (JMME). 1(1). pp.27-39.
Javed, A., Yasir, M. and Majid, A., 2019. Is social entrepreneurship a panacea for sustainable
enterprise development?. Pakistan Journal of Commerce and Social Sciences (PJCSS).
13(1), pp.1-29.
Jones, C., Penaluna, K. and Penaluna, A., 2019. The promise of andragogy, heutagogy and
academagogy to enterprise and entrepreneurship education pedagogy. Education+
Training.
Lyne, I., Ngin, C. and Santoyo-Rio, E., 2018. Understanding social enterprise, social
entrepreneurship and the social economy in rural Cambodia. Journal of Enterprising
Communities: People and Places in the Global Economy.
Woodside, A.G., Bernal, P.M. and Coduras, A., 2016. The general theory of culture,
entrepreneurship, innovation, and quality-of-life: Comparing nurturing versus thwarting
enterprise start-ups in BRIC, Denmark, Germany, and the United States. Industrial
Marketing Management. 53. pp.136-159.