Enterprise and Entrepreneurship

This presentation explores the concept, objectives, product features, segmentation, targeting, positioning, sales forecast, financial projections, and strengths of MOKA Mobiles in the context of enterprise and entrepreneurship.

Enterprise and Entrepreneurship

BUSINESS CONCEPT
 The main concept behind opening of new business of MOKA mobiles as it will solve many
problem of the customer, it will mainly focus on customer’s satisfaction and to fulfil their
need by providing them mobile at good price with great quality, and by providing them
mobile at satisfied price with the best quality will give a great positive impact to our
company.
 MOKA'S main mission is to give those features to customer which will make them curious
for purchasing this companies mobile phones.
 The main thing which will make this product different from other is that it will give an
incomparable feature at same price tag and it is main reason behind launching this MOKA
mobile phone.

Objective
 To ensure sustainable growth of business– At last every company motive is to earn good
amount of return on investment so as we have just started our business
 To attract investors in upcoming 3 months
 To ensure sustainable growth of business

THE PRODUCT
 MOKA had launched its mobile naming MOKA 2.0 in this product there will be many
features which had make public curious on purchasing it. MOKA 2.0 is android phone
which comes with rate of £210 only with having ultimate features in it so the main features
are :
 It is having 6.67 bezel-less display, Qualcomm's Snapdragon 855+ which is latest in
android mobile right now and it will come with 4000 mAh battery, with 256gb internal
storage.
 The product is compatible with all the latest applications. Thus it could as the best product
in the present market.

SEGMENTATION, TARGETING &
POSITIONING
 Segmentation – MOKA has recently launched MOKA 2.0 keeping mind about children
and youth but after sometime it is launching mobiles for every age group and also for
every individual with different income group
 Targeting – Recently MOKA is focusing on youth and children but after taking some time
in market it will target all type of customer
 Positioning is creating image in consumers mind about product so MOKA initially make
good image in mind of product by providing them good product at very effective price and
when customer gets good things in less price.
These people are targeted because there is high demand of such products. Also, in
future with advancement in technology demand will rise.

SALES FORECAST
It is expected that in within 2 -3 years there will be rise in
revenue of company. There will be 19% rise in revenue within 3 years
only in America. So, this is a good opportunity to get high return on
investment.

FINANCIAL PROJECTIONS
The financial projection shows that sales will increase within 3
years. So, operating profit will also increase. Moreover, in 2007
shareholder equity will be high. Through this, high return can be
earned.

STRENGTH OF BUSINESS
 Uniqueness – MAKO'S different look and its incomparable features make it unique and
this uniqueness is strength of this business.
 Good leader – MAKO is having a great leader as it is dealing good in every situation either
situation is good or not, and also providing full support to its team and employees.

THANK YOU