Envision Western Wear Store Business Plan

Enterprise
and
Entrepreneurship

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Executive Summary.....................................................................................................................1
The concept or business model....................................................................................................1
Entrepreneur’s and its team’s entrepreneurial competences.......................................................3
Objectives....................................................................................................................................3
The Market: PESTEL factors......................................................................................................3
Competition.................................................................................................................................4
The Product..................................................................................................................................5
Marketing business: Segmentation, Targeting & Positioning.....................................................5
Sales and Operations....................................................................................................................6
Sales forecast...............................................................................................................................7
Financial projections....................................................................................................................8
Strengths and risks of business..................................................................................................12
Closing summary.......................................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Entrepreneur is a person who develops a new business who bears most of risks as well as
enjoying the profitability. Moreover, it is basically undertaken as an innovator, a source of new
thoughts, products, services or methods. Moreover, business plan is considered as a written
document which states its new ventures (Ferreras-Garcia, Hernández-Lara and Serra Envision
Western wear store , SMART objectives, PESTEL factors, competition, and product. Apart from
this, sales forecast and financial projections are also discussed in this report.
MAIN BODY
Executive Summary
Envision Western wear store is a new business which provides western-items in UK. As its
name suggest entrepreneur concentrate is to facilitate western wear products, accessories,
apparels as well as expecting position themselves as top retail store into particular marketplace.
Entrepreneur aim to gain 50% profitability and would want to be a central shopping activity hub
for targeted people.
The concept or business model
Business model is stated as rationale about how entity develops, delivers and obtains
values (Hutasuhut and et. al., 2020). As entrepreneur would plan to initiate new business named
as Envision Western wear store so for this, it would develop a business model with assistance of
business canvas model. This model is discussed below in respect of Envision Western wear
store:
Key Partners
Manufacturer
Suppliers
Textile
producer
Shop centres
Key Activities
Manufacturing is
then enhanced or
minimised into
flexible
manufacturing
facilities.
Consumer
services
Trends and
Value Proposition
Reasonable clothes.
Spacious as well as
modern stores that
provides comfortable
experiences of
shopping.
Trends and
innovative items at
medium to lower
Customer
Relationships
Consumer
impulse.
International
system of
feedback to
fastly alter as
well as develop
on their existent
Customer
Segments
Targeted
marketing is
men and women
of all ages.
Highly sensitive
to latest western
trends.
1

forecasting.
Sales.
price. lines of clothing. It segment its
line of product
by men, women
and kids.
Key Resources
 Investing
into latest
trends.
 Effectual
manufactur
ing
procedures
.
 Supply
chain
excellence.
 Concentrat
es upon
consumer
preference
s.
Channels
 In stores.
 Face book
 Instagram.
 Twitter
Cost Structure
 Store rent
 Manufacturing
 Materials
 Staff
 Advertisement
 Communication: Into line
with their affordable pricing.
Revenue Streams
 Retail sales
2