Enterprise and Entrepreneurship

This presentation focuses on enterprise and entrepreneurship, discussing the motivation for choice of venture, the process of generating a business idea, feasibility studies conducted, details of services or products to be offered, potential market opportunities, the attractiveness of the sector, and the vision for the business.

ENTERPRISE AND
ENTREPRENEURSHIP

Table of Contents
 INTRODUCTION
 TASK
 Motivation for choice of venture
 Process individual went through to create this business idea
 Feasibility studies conducted
 Details of services or products to be offered
 Potential market opportunities
 Desirability of sector
 Vision for business
 CONCLUSION
 REFERENCES

INTRODUCTION
 Enterprise is defined as specific venture or organization that has been managed by an entrepreneur, who is able to
take better decisions.
 While entrepreneurship is described as capability of a businessman who is capable to develop, manage and run a
business enterprise within specific sector.
 The current assignment will be based on sustainable business plan, through which beauty cosmetic shop decide
to paraben free cosmetic products.
 It will explain reason behind choice of venture, procedure to generate business idea and feasibility studies.
 The report will justify details regarding goods to be offered, potential market chances and industry attractiveness.
Lastly, the assignment will define vision statement of business.

Motivation for choice of venture
 Emerging demand

Process individual went through to generate this
business idea
 Market research
 Demand forecasting

Feasibility studies conducted
Computation of IRR
Year Cash inflows
0 -1000000
1 200000
2 320000
3 320000
Internal rate of return (IRR) -7.731%

Details of services or products to be offered

Potential market opportunities
STP-
 Segmentation-
 Targeting-
 Positioning

CONTI…
7Ps of marketing mix-
 Product
 Price
 Place
 People
 Process
 Promotion
 Physical evidence

Attractiveness of sector
Porter’s five forces model-
 Bartering power of suppliers-
 Bargaining power of customers-
 Fear of new substitute products or services-
 Threat of new entrance-
 Competitive rivalry between existing companies-

Vision for business
 Beauty cosmetic shop take initiative to satisfy its target customers and enhance their satisfactory level, for which
organization guide workers to perform by considering vision statement of venture that mention below-
Vision-Company vision is to enter into international market, through which it may take its venture up to high position
in the future.

CONCLUSION
 From above analysis, it has been that organization has successfully operated its business and
increased customer base, by conducting market research and process of demand forecasting, which
enable it to offer those items for which consumers are highly demanding.

REFERENCES
 Anastasiu, L., Gavriş, O. and Maier, D., 2020. Is human capital ready for change? A strategic
approach adapting Porter’s five forces to human resources. Sustainability. 12(6). p.2300.
 Beckman, S.L., 2020. To Frame or Reframe: Where Might Design Thinking Research Go Next?.
California Management Review. 62(2). pp.144-162.
 Kaniawati, K., 2021. Marketing Strategy Model In Improving Marketing Performance (Case Study
Of Central Small Industry Areas Of Central Cibaduyut Footwears). Turkish Journal of Computer
and Mathematics Education (TURCOMAT). 12(9). pp.87-94.
 Raja, P., 2020. Environmental Management System (EMS) and Green Marketing Mix (7Ps) for
Hotel Sustainable Industrial Performance: A Conceptual Model. Environmental Management.
29(7s). pp.3724-3732.