Enterprise and Entrepreneurship (pdf)

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Added on 2021-02-19

Enterprise and Entrepreneurship (pdf)

Added on 2021-02-19

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Enterprise andEntrepreneurship (Part 1)

EXECUTIVE SUMMARYAn educational consultancy school will be established known as Lion Heart Education.Lion Heart education service will require £50 000 investment to run the business effectively.Lion Heart Education offers wide range of educational services to the candidates from all overthe world. It has various available courses such as business management and entrepreneurship,Bsc marketing, Bsc computing technology, LLB law, BA in accounting, graphic design,business, etc. this study has conducted education market analysis by evaluating external factorsthrough PESTLE. John Davies, the CEO Chloe MacDonald is a business development manager.Sarah Allen social media coordinator and vocational training room in Lion Heart Education.Olivia Burton is a marketing executive of Lion Heart Education.The short term goal andobjective of the Lion Heart Education is to attain 100 to 150 students in the year 2019-20. Themedium term goal and objective of the Lion Heart Education is to attain 200 to 250 students inthe year 2020-21. The long term goal and objective of the Lion Heart Education is to attain 400to 500 students in the year 2022-24. This study has analysed that, enterprise and entrepreneurship tends to take risk byeffectively setting up, investing and running business for the sustainably long run. This study hasevaluated the vision, mission, goals and objectives of the particular business. It has beendetermined that, is very useful to evaluate the key competent team of the business and definingSMART objectives to clearly set the guidelines for the future growth and development of thecompany. This study has carried out, PESTLE analysis and determine current rivalry competitorsin the market. Furthermore, it has also examined the various products and services, STPmarketing, budget plan, financial projections and risk and strengths of the company for long termsustainable growth of business.

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................21. DESCRIPTION OF LION HEART EDUCATION ...................................................................42. BUSINESS MODEL...................................................................................................................43. TEAM'S ENTREPRENEURIAL COMPETENCE.....................................................................54. SMART OBJECTIVES...............................................................................................................55. PESTLE ANALYSIS..................................................................................................................66. COMPETITION..........................................................................................................................77. PRODUCTS AND SERVICES...................................................................................................78. STP MARKETING......................................................................................................................89. SALES AND OPERATIONS......................................................................................................810. SALES FORECAST..................................................................................................................911. FINANCIAL PROJECTIONS...................................................................................................912. STRENGTHS AND RISK.......................................................................................................11Risks or challenges ...................................................................................................................12CONCLUSION .............................................................................................................................12REFERENCES..............................................................................................................................13

1. DESCRIPTION OF LION HEART EDUCATION An enterprise is another name for the particular business, as it describes certain set ofactions and take risk by effectively setting up, investing and running business for the sustainablylong run. Entrepreneurship is an effective capacity of the business to organize and managebusiness venture effectively by managing risk and making profit.An educational consultancy school will be established known as Lion Heart Education. Itfocuses on providing full-time educational tuition services in the United Kingdom. Lion HeartEducation has a team of brilliant experienced young tutors where they can help children to focuson evaluating various educational issues. It focuses on providing educational consultancyservices, private tuition, etc. in order to perform sustainably for the longer period. Lion HeartEducation approach is based on providing result oriented and innovative approach in order tobuild up the educational status of the candidate by delivering clear objective and unbiased insightto candidate within stipulated time. Value statementLion Heart Education is to provide high quality services with high professional expertise.It must focus on providing shared knowledge to the children by providing equal opportunities tothe each individual (EDUCATIONAL ADVICE AND EXPERT PRIVATE TUITION, 2013). Italso focuses on shared skills and knowledge. Lion Heart Education focuses on providing mutualsupport, knowledge and respect for the specific educational environment. The short term goaland objective of the Lion Heart Education is to attain 100 to 150 students in the year 2019-20.The medium term goal and objective of the Lion Heart Education is to attain 200 to 250 studentsin the year 2020-21. The long term goal and objective of the Lion Heart Education is to attain400 to 500 students in the year 2022-24. Vision statementLion Heart Education vision is to establish as a medium enterprise by effectively workingand imparting educational consultancy and tuition services within various internationalboundaries across globe in order to help potential candidates to achieve their desired dreams(EDUCATIONAL ADVICE AND EXPERT PRIVATE TUITION, 2013). 2. BUSINESS MODELLion Heart Education aim at providing with various undergrad and post- graduateuniversity courses (EDUCATIONAL ADVICE AND EXPERT PRIVATE TUITION, 2013). Lion

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Enterprise and Entrepreneurship (pdf)