Enterprise and Entrepreneurship: Business Plan and Strategies

ENTERPRISE AND
ENTREPRENEURSHIP

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business Plan...............................................................................................................................3
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Enterprise and entrepreneurship are two business terms, in which the enterprise term
indicates a business or a venture which is formulated by an entrepreneur. On the other side,
entrepreneur is basically a person who has well-developed skill and attribute of entrepreneurship.
This attribute motivates a person for developing a new product or service for gaining huge profit
in market place (Merchán and Paliz, 2019). This report discusses how an entrepreneur starts a
new venture Basically, the entrepreneur wants to start a new social marketing company, named;
Digital Eye Marketing Agency. The company will mainly focus on providing social media
marketing services to its clients in this digital era. A productive business plan also has been
included in this report which can support to this new venture for systematically establishing its
operations in market place.
MAIN BODY
Business Plan
Executive summary
Social media marketing is very popular strategy of marketing for different businesses in
this digital and modern era. The entrepreneur has developed a new venture which will provide
effective marketing solutions to different customers in market place. This venture’s management
has decided to provide all types of marketing solutions including social media marketing,
because social media marketing strategy is very excellent strategy of marketing to various
organisations in the current time period.
The concept/Business model
The business model is based on the offering appropriate marketing solutions to different
businesses and companies which wants to promote their brand in market place with less
investment and high productivity. Currently top-level management within each company wants
to promote their businesses through digital marketing strategy, but they are now able to find out
appropriate social media marketing agency or venture which provides paid solutions relating to
social media marketing strategy (Cook and King, 2018). Due to this reason, the new business

named; “Digital Eye Marketing Agency” has developed for providing very excellent solutions to
customers and clients in market place. The company will develop and provide effective and
exclusive marketing strategies to its clients which helps them for highly promoting their brand in
market place.
Entrepreneurial competences
Entrepreneur of Digital eye marketing agency has different competencies which will
support in boosting its business operations in market place. By using these all skills, the
entrepreneur can simply improve productivity and performance of its business in market place.
Innovation skill is the first which existing entrepreneur has in its personal life, so that by using
this competence, it can simply develop new exclusive range of marketing services to its different
customers. However, this existing business model is also prepared by the entrepreneur by using
its innovation skill. The entrepreneur has very excellent communication skill. It is simply able to
interact with someone by using its well-developed skills of communication. In this modern
world. Basically, an entrepreneur has always required to interact with various stakeholders while
running a business venture, lie; customers, suppliers, investors etc. (Enterprise vs.
Entrepreneurship, 2019). so that this competence is very productive to entrepreneur.
SMART objectives
 The owner of newly developed business wants to gain huge profit within market place by
providing its exclusive marketing and promotional solutions to customers and clients.
 It has planned to measure performance of its business by using different performance
measurement tools, like; Geckboard KPI tool.
 Company’s another objective is to gain huge profit in market place by providing better
quality services.
 The entrepreneur has decided to proper establish its new venture in the one year of
business operations.
PESTEL analysis
PESTEL analysis is very effective tool for market situational analysis to different
businesses. In this situation, the management digital eye marketing agency also have to adopt