Business Plan for Tesco's Organic Energy Drink

Enterprise and
Entrepreneurship

Executive Summary
Enterprise is the business which is developed by the creative mindset using innovative
business idea. Entrepreneurship is the mindset which create that business and become
entrepreneur. Many start-ups are taking place in the market and become popular because of their
innovative ideas which leads them to become successful. Tesco is the second largest supermarket
ranges in retail industry in UK. It develops a new business plan to launch a product which is
organic energy drink. It is created with organic substances and helps the consumer to maintain
the energy level in them. This report discusses their new product with the market analysis and
opportunities.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
Business Plan...................................................................................................................................4
Product/Service............................................................................................................................4
Identification of Customers.........................................................................................................4
Competitors..................................................................................................................................5
Skills Analysis.............................................................................................................................6
Profit and Loss account with 2 years cash flow..........................................................................7
Sources of Funds..........................................................................................................................9
Resources.....................................................................................................................................9
Management Information System..............................................................................................10
Vision of Business Idea.............................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Enterprise the business which is developed by the person for profit motive.
Entrepreneurship is the mindset of the person who uses it to develop the business. Innovative
idea in business are appreciated in market. So in this report, the business plan is introduced for
the Tesco's new product which is organic energy drink. This report discusses the future of the
business proposal, identification of the target market, competitors, skills assessment,
investments, resources and vision is described.
Proposed product: The new product which is offered by the company is organic drink which is
specially designed to those people which helps to improve their overall health and also make
them energize. As most of the customers are quite concern regards to their health and that is
why, offering them the new energy drink will be more better and leads to fill them with energy.
Business Plan
Product/Service
Tesco is leading name in the retail industry in UK, as it has huge range of supermarkets
in the market at global level. They provide the grocery items to their consumers at affordable
prices. Now the company thinks to launch new product which is organic health drink. This new
product is based on the organic substances used in it to prepare it. As it is an energy drink for the
people, it fresh the mood of people and fill them with new energy. Many energy drinks are
available in the market but this will be different from others like it has organic substances in the
drink which is healthier for the people. It launches in different packages and also other flavours
are available in the market. So the company launches this product with intellectual property use
like trademark of the company, so they will maintain their identity and other will not copy it
(Kerrison, 2018). Also, company can patent their new product.
Identification of Customers
Tesco has huge market coverage, so they can target they target youth for the consumption
of their new health drink which is organic. As it is very healthy for the health it will be get fame
soon, people appreciate this product because it energise them and give freshness. But company
has many supermarket stores, so anybody can purchase the drink from their stores. It is
beneficial for health so any age group can drink it. Company target to sale their new products as
much as they can reach to the people, like customer who come to their stores for visit or
shopping the products, they target them and cross selling will be adopted at stores. Also this