Enterprise and Innovation: Theories, Proposal, and Implementation
VerifiedAI Summary
This document discusses the theories of innovation and idea generation in the context of enterprise and innovation. It explores the diffusion theory and Schumpeter theory of innovation. The document also includes a proposal for an innovative product, process, or service for a working organization and provides an implementation plan. The case study of Crave Grocery and their self-stirring mug is used as an example throughout the document.