This presentation discusses Porter’s Five Forces model, which is an analysis model for business that helps explain the sustainability of different industries. It explores the power of suppliers and buyers, the threat of substitutes and new entrants, and the competitive rivalry. The limitations of the model are also discussed. The presentation then delves into the application of the Five Forces model in the Australian civil and building industry, highlighting the interplay between the industry and broader environmental forces. The use of virtual reality in the industry is also explored. The presentation concludes with references for further reading.