Business Modelling for Valentines: Mission Description

Running head: ENTERPRISE ARCHITECTURE
Coursework 1
Name of the Student
Name of the University
Author’s note:

ENTERPRISE ARCHITECTURE1
Table of Contents
1. Business Modelling for Valentines:.............................................................................................2
2. Project Initiation:.........................................................................................................................7
3. Requirement Catalogue:............................................................................................................10
4. Use Case Model:........................................................................................................................15
5. Class Diagram:...........................................................................................................................18
6. Stakeholder Aspects:.................................................................................................................19
7. Zachman Framework:................................................................................................................22
Bibliography:.................................................................................................................................24

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1. Business Modelling for Valentines:
Mission Statement: The current mission statement of Valentinos is becoming a market-
leading matchmaking organization throughout the UK by utilizing innovative technologies.
Business Realization Plan:
Financial
Objectives Measures
 Increment in revenue.
 Improving the productivity of the
employees.
 Adding more clients to the system.
 Preparing employees so that they can
provide more output.
Innovation
Objectives Measures
 Implementing updated technologies.  Starting new functions in the
organization.
Internal
Objectives Measures
 Ensuring the protection for the data
and security.
 Improving the overall service
provided to the customer.
 Assessment of the effectiveness of
security.
 Improving overall time taken for
providing the service.

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Customer
Objectives Measures
 Improving the response and the
service.
 Ensuring that the customers are
getting the best matches.
 New technologies can be used for
improving the response time of the
service, which will also improve the
service itself.
 Enhancing the overall satisfaction of
the customers.
SWOT Analysis:
Strengths:
 Valentinos consists of an experienced workforce who are always ready to help the
clients.
 Valentinos is currently having a large database of the applicants where this
information is effective for their business purpose (Mandal 2017).
 Valentinos is operational in the market for a large amount of time, and they have
gathered a vast amount of experience.
 The current safety record of Valentinos is excellent.
Weaknesses:

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 Existing members are facing difficulty regarding the update of personal details
which can hamper their overall business process (Chang 2016).
 Valentinos is currently not investing in any type of new technologies.
 Existing information system of Valentinos is outdated, and there are no staffs who
are associated with the maintenance of it.
 The overall process of matchmaking takes a high amount of time which increases
the waiting time for the customers. It can hamper business process of Valentinos
(Hill and Brierley 2017).
Opportunities:
 In the UK there is a total of eight million singles who are looking for a new
relationship. Thus, the UK is a big potential market for Valentinos as they can get
70,000 new users yearly.
 The overall number of mobile phone users are gradually increasing they believe in
the online kind of relationship (Wang, Xiang and Fesenmaier 2016).
Threats:
 The system of Valentinos is based on the online platform, so threats of the data
breach is always present (Solove and Citron 2017).
 Peoples are also using social media services for matchmaking purposes.
PESTLE Analysis:
Political:

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 The UK is a democratic country, and the citizens of it are having the freedom of
expression (Bateman 2018). Thus, there is no contradiction of the matchmaking
services with the current law of the United Kingdom.
 As the BREXIT incident happened, there can be alteration in the laws and
regulations of the UK, which can affect the operations of Valentinos.
Economical:
 The current economy of the UK is quite high, and it is currently a developed
country (Christophers 2019). So, there should be no affordability issue with this
service for the majority of the peoples.
Social:
 In social network also, the peoples can find new peoples for the matchmaking
purpose, which can affect the overall revenue of the Valentinos.
 As per the report of the UK Government unemployment rate in this country, about
4% (Chen and Hou 2019). As they are not related to any kind of services, there is
a high chance that they will be using the services offered by Valentinos.
Technological:
 In current time almost everyone is having a smartphone and a proper internet
connection. Also, the overall number of smartphone users is increasing gradually.
It means that most of the peoples will be able to use the services offered by
Valentinos.