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Assignment on Enterprise - Thomas Cook

   

Added on  2020-07-23

21 Pages6468 Words39 Views
ENTERPRISE

Table of ContentsINTRODUCTION...........................................................................................................................3SECTION 1: ORIGINAL BUSINESS CONCEPT.........................................................................3SECTION 2: A PEER GROUP REFLECTION..............................................................................7SECTION 3: A CONCEPT IMPROVEMENT REITERATION ...................................................8CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10

INTRODUCTIONAn concept of business consist of basic information of the services orproducts, demographic target, USP that deliver an organisation benefit overcompetitors. Through developing various strategies as well as accessing rivals, aproper business plan can be developed in the marketplace (Arachchige, Weigandand Jeusfeld, 2012). In this report, I am developing a business plan for venturebusiness proposal of a visit to Transylvanian, an historical Romania centralregion also known as Dracula city. This assignment will develop new ventureproposal for this report in which nine major elements of making business plan onbusiness canvas model will be defined. It will also analyse the second businessreiteration through managing few amendments from gathered feedback reviewsfrom peer of online E-WP, working group. SECTION 1: ORIGINAL BUSINESS CONCEPTTheBusinessModelCanvasDesignedfor:Designedby: Date:Version:KeyPartnersKey partner of an organisation are thoseindividuals or entities that supporttravelling and tourism of Romania andTransylvanian as well as are engaged inthe organisation expansions which canavail in completion of business concept. •Thomas Cook Airlines•MyTravel Group plc.•Standard Life Investments Ltd •Invesco•Asociatia “Cele Mai Frumoase Satedin Romania”•Business Travel partners•Google Maps, Cloud Storage, PaymentPlatforms•Insurance•Romania Domestic Transportationsection•Castel Templul Cavalerilor•www.SkyTeam.comKeyActivities•Visit to Bier tan one of the oldestTransylvania Saxon Settlement andmatrimonial prison. •Sighisoara, a mischievous medievaltown along with Clock Tower whichwas made in 14th century. Thisplace is also known as the Dracula'sBirth Place. •Visit to Museums includingEthnographic Museum in Brasov,Art Museum in Brasov, BrasovHistory Museum, UnificationMuseum in Alba Lulia. •Also visits at Apuseni Nature Parkalso known as caver's paradise,Piatra Craiului National park knownas one of the deepest undergroundabysses. ••Activities will be including Caving,Value Propositions•Assigning a knowledgeable andexperienced senior travel consultantto fulfil entire needs. •Delivering cost effective flightsand accommodation activities alongwith travelling routes. •Advising on requirements ofhealth as well as Visa processing. •Visit of all most popular andfamous places at Transylvanian aswell as nearby areas.CustomerRelationships•The organisation is developingeffective and better relation with theconsumer through using variousmarketing and promotionalresources such as Online brochure,Email, newsletter, pamphlet, mapsuggestion etc. •Coordinating each day insystematic manner to render betterand impressive visit along with thebest services. •Proper health security and safetyas well as insurance services.Customer•The Direct consumer (act like clients andsupplier of enterprise.)•Traveller and business persons.

•RomaniaTourismKeyResources•For the visit of Transylvania,the organisation will require to invest thefinancial resources as well as makebudgets or costing of the entire tour. •Cost generated from people who paidfor visit. •financial resource from venturecapitalist for performing operations.•Local transportation of Transylvaniatourism such as Bus and Trains. •Rough guides for guidance to tourists.Channels•Channels through organisation can getthe financial and resource assistance forTransylvania visit.•Thomas Cook Group and ThomasCook Airlines•Bus, train and local transportationservices.CostDriver•Driver•Accounting•Insurance•Different Events•Transportation lease vehicles and Thomas Cook Airlines. •State tourism of Transylvania•Determined budget is £25000.RevenueStreams•Rental hots pay •Rental guest pat •Events guests pay•purist and traveller paySales up-to 25% from the determined amount.

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Factors of Canvas Model: Key Activities: Key activities whereas refer to the organised and essentialtasks which a company must carry out for making the purpose fulfil in thecompany. This is a major element which is organised by an organisationin order to execute activities according to their which initial dictatedthrough their business model.KeyResources: Key resource refer to crating block which describes theassets which is required to make a model of business work. Lack of thosemodel need proper revenues and propositions generation foraccomplishing task.Key partners refer to those partners and suppliers which make the modelof business work. An entrepreneur requires to perform the major activitiesand deliver their values proposition to their consumer segments. Keypartners are often referring to the connection and relationship which onehave with their own and other business, non-consumer, governmental andentities which help in building the work of business. Key partner of anorganisation are those individuals or entities that support travelling andtourism of Romania and Transylvanian as well as are engaged in theorganisation expansions which can avail in completion of businessconcept. In term of business, value proposition refers to marketing and businessstatements which an organisation utilises to summon why a buyer orconsumer should purchase the services and products. This statementsprovide buyer the cause of making purchase of the services and god whichadd more value in the products and solve the issues while choosing theproduct.Consumer: Consumer are the target audience to which an organisationaims and focus for delivering their services and products. The companymanufacture the products on the grounds of those client interest,preferences, taste and other elements.Channels: Channels are the point which can help in distribution,marketing and sales procedure which help ion experiencing theorganisation in effective way. This help in providing the products andservices to the clients which is rendering an organisation help in growth.CustomerRelationships: Itis oneof themajormanagementtechniquewhichisadopted byconsumerrelationshipwhichis usedby anorganisationforevaluatinginteraction,informationofconsumerandtheirlife-cycle along with meeting the goals and objectives of company with the help ofsatisfying clients.CostDriver: Cost driver is an element which contributes and influence the expensesto certain operations of business. This activity helps in managing lobar cost alongwith other variables.RevenueStreams: Revenues stream is a form of revenues which is considered asone of the business building block of Canvas Model that reveals the businessearning making from whole techniques and methods which money comes in. Thismay be characterised.Reflection Report: After analysis of the various business elements in the canvasplan of business, I found out that there are still some issues and obstacles which I will facewhile establishing own enterprise. These issues can be incredible issues of finance as Ihave felt issues of less funding which is the major issues as I have lack of resource investorwhich can lead fall in business. Another barrier before execution of plan I found is viableopportunity lack and revenues overestimation. Also the less clear route of market inTransylvanian will lead to lack of resources and proper administration of travelling tour.Other issues were no share objectives, less evidence of particle demands inconsistencies onbusiness plan etc. Through evaluating these issues and barrier, I can manage new changesin the working styles and business plan.In order to manage the work of my business plan, I have found some issues which Iinvestigate to solve through proper Peer reflection and management of resource ineffective way. As this is clear that an enterprise is a business venture which may feelfailure and success chances on equal number. Thus, it is required to analyse the elementsof marketing effectively according to my plan and environment of Transylvania. I havemade a budget of 30,000USD approx. which I found is less amount for the trip as there arevarious expenses as well as problems which needed to be minimise. In order to maintainthe funds, I have managed some new investor and other sources that can help me inmeeting the desired outcome as well as meeting determined amount of revenues ineffective way. These changes are mentioned in the next plan which is described in thereport along with he modification made in various fields or factors of enterprise strategy.CASH FLOW: CASH FLOW2018OPENING BALANCE£25,000Cash incomingSales£38,315Asset sales£2,500Debtor receipts£1,800Other income£12,200Total incoming£79,815Cash outgoing

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