Mobile Application Development Strategies

This assignment delves into the strategic approaches companies can employ when developing and launching mobile applications to enter foreign markets. It emphasizes two primary entry nodes: non-equity and equity nodes, highlighting their cost implications and benefits. The document encourages critical analysis of these nodes to determine the most suitable approach for a company's specific needs and goals.

Running head: ENTERPRISE BUSINESS APPLICATION
Enterprise business application
Name of the student
Name of the University
Author note

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Multinational Business Company
Department of Information and communication technology
Senior manager
ICT department
October 8, 2017
CFO,
Multinational Business Company
Dear CFO:
I submit here a proposal to support the research program of the business case development
program. The program is supposed to be done under my supervision.
I am requesting the necessary requirements that will be necessary for the completion of this
program. The necessary requirements of the program are included in this report.

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Executive summary
The following report discusses about a business proposal to be submitted to the CFO of a
multinational company. The report also includes a background for the project. This includes the
necessity and the history of the driver of this project proposal. In addition, the report also
includes a solution for the business project that will be aimed by this integration. The cost
analysis of the project along with the strategic alignment is also listed in this report. Moreover,
the non-functional requirements like the project management methods and risk management
along with the functional requirements like the infrastructure requirements and the software
designs are also included in this report. Furthermore, this report also includes the presence of
strategies for deployment, maintenance, and future opportunities.

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Table of Contents
Background:.....................................................................................................................................4
Proposed solutions:..........................................................................................................................4
Design aspects:................................................................................................................................5
Development aspects:......................................................................................................................5
Project management:.......................................................................................................................9
Development platform:..................................................................................................................10
Coding languages and tools:..........................................................................................................10
Cloud services:...............................................................................................................................11
Internationalization for the global market.....................................................................................12
Social media integration................................................................................................................13
Risk management...........................................................................................................................14
Deployment and integration strategy.............................................................................................15
User acceptance and change of management................................................................................16
Maintenance...................................................................................................................................16
Future opportunity.........................................................................................................................17
Recommendation...........................................................................................................................18
Conclusion.....................................................................................................................................18
References......................................................................................................................................20

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Background:
This project is basically created to serve the dental practice needs of the organization.
Dental science is referred to the subject of science whose main concern lies in the aspects of
tending to the tooth of the people. The main involvement of dental science includes the
diagnosis, prevention and the treatment of diseases related to a person’s mouth. The main
requirement for the project is to integrate the reviewing and monitoring ability of the office
manager in their work successfully. As their main work includes maintainability and consistency
in the operations of the business, the need for a better solution is necessary to integrate the
requirements. This project is thus based on these requirements which will help the managers as
well as the organization to successfully achieve the business continuity effectiveness (Malisa,
Kostiainen and Capkun 2017).
The main reasons for the implementation of this project is the get the benefits of high
profits and increase in customer base. This project is also supposed to help the concerned
authorities to save time in managing the activities of their work.
Mobile apps are a very efficient tool which is used for the betterment of services. The use
of such mobile application can help the concerned authorities to tend to the customers all the
time. This will also help them to provide values and feedbacks to their queries by remote access.
This will make the customers feel more active and engaged towards the services and help to
increase their loyalty. Lastly, the main benefit is that the use of such applications will help the
dental service to stand up to the competition on the market (Huiskens et al. 2016)
Proposed solutions:
The main problem of the dental services is the need for constant monitoring and
reviewing the various activities by the office manager. The managers of the office needs to

5ENTERPRISE BUSINESS APPLICATION
constantly keep track of the various ongoing activities as well as the changes in the customer
requirements. This is the main problems with the organization as the need for manual tracking
leads to the reduction in the efficiency and time management and may lead to the possibility of
error. This project is thus based on these requirements which will help the managers as well as
the organization to successfully achieve the business continuity effectiveness. The main reasons
for the implementation of this project is the get the benefits of high profits and increase in
customer base. Mobile apps are a very efficient tool which is used for the betterment of services.
The use of such mobile application can help the concerned authorities to tend to the customers all
the time. This will also help them to provide values and feedbacks to their queries by remote
access (Liu et al. 2016)
Cost analysis:
This section of the report is used to develop a cost analysis of the mobile app that will be
integrated in the business solutions. This includes the development of android mobile
applications that will have small scale specifications so that the use of such applications does not
need the presence of high-end Smartphone.
Design aspects:
As the mobile application will be associated with monitoring works and user logging, the
complexity of it is set to a medium range. The time taken for building such specifications on a
mobile application is approximately 200-250 hours. The cost for it is 10000$.
Development aspects:
The developing phase includes addition of the features as well as the platform for the
mobile application. As the complexity of the application is set to a medium range in application,

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the time required for its development is 600-800 hours. The cost for such development is
20,000$-50,000$.
Testing:
Testing will be done after completion of the application to know the structure of it. This
can include the need for emulators or real Smartphone to help facilitate the requirements.
Emulators have a low cost and are often free, but they are not effective in testing. The use of real
devices for testing can charge up to 2000$.
Deployment:
The cost for publishing the application in Google Store is 25$.
Maintenance:
This is another aspect which needs to be specified. It is considered to be 20% of the total
budget per year.
Marketing:
This will include the necessary promotions to get app installs. The budget is considered
to be 1000$.
Design: 10,000$
Development: 20,000$
Testing: 2,000$
Deployment: 25$
Maintenance: 8000$ (considering the budget to be 40,000$)
Total: 40,025$
Strategic alignment:

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This section of the report includes the presence of various objectives which is the main
reason for the development of the project. This will be followed by the dental service providers
to apply them in their business activities.
The basic objective of this project is to integrate the reviewing and monitoring ability of
the office manager in their work successfully. As their main work includes maintainability and
consistency in the operations of the business, the need for a better solution is necessary to
integrate the requirements. This project is thus based on these requirements which will help the
managers as well as the organization to successfully achieve the business continuity
effectiveness (Lin et al. 2016)
The main reasons for the implementation of this project is the get the benefits of high
profits and increase in customer base. This project is also supposed to help the concerned
authorities to save time in managing the activities of their work. Mobile apps are a very efficient
tool which is used for the betterment of services. The use of such mobile application can help the
concerned authorities to tend to the customers all the time. This will also help them to provide
values and feedbacks to their queries by remote access. This will make the customers feel more
active and engaged towards the services and help to increase their loyalty. Lastly, the main
benefit is that the use of such applications will help the dental service to stand up to the
competition on the market.
This is the main objective of the mobile application that will be used for benefitting the
company’s services. This will help the managers to constantly review the activities of the
employees and monitor their work accordingly. This will not need the manager to remain
physically present in the office as the application can provide physical access to the system. In
addition, the customers can also book for appointments without the needs to be physically

8ENTERPRISE BUSINESS APPLICATION
present in the center. In addition, a user can also register them to keep track of their
appointments. For existing users, the presence of a login tab is also there which they can use to
get access. Password recovery feature will also be integrated in the application that will remove
the need for discrepancies. Moreover, there is a service tab for the users to choose from a range
of various services to opt for. Furthermore, the application will also display the team members
who will be responsible for operations or services. The application also shows an about us page
for displaying their information as well as a contact us page for asking any queries.
Value proposition:
This section lists out the various benefits of this mobile integration project. The use of
such mobile application can help the concerned authorities to tend to the customers all the time.
This will also help them to provide values and feedbacks to their queries by remote access. This
will make the customers feel more active and engaged towards the services and help to increase
their loyalty. Lastly, the main benefit is that the use of such applications will help the dental
service to stand up to the competition on the market. These are the main advantages of having a
mobile application. The main reasons for the implementation of this project is the get the benefits
of high profits and increase in customer base. This project is also supposed to help the concerned
authorities to save time in managing the activities of their work.
The target audience of the mobile application will be based on two different aspects. One
of them is the ideal case and the other is the ideal patient. The ideal case has three prospects to
determine the target audience. The first prospect includes those threes services that are the
easiest to do. The next prospect includes those services which is the most profitable. The last
prospect includes the top 10 cases which were the most favorite. This will help determine the
ideal audience for the first set. The second set is the ideal patient which has 8 prospects. The first

9ENTERPRISE BUSINESS APPLICATION
prospect includes the list of 10 favorite patients. The second prospect includes the age group of
these 10 patients. The third prospect includes their default payment gateway. The fourth prospect
includes the reason for choosing them as an audience (Gulik and Punt 2016). The fifth prospect
includes their work information. The sixth prospect includes their family details while the
seventh prospect includes their gender. The last prospect lists the treatments that have been
performed.
The mobile solution is better than the application of alternatives. The first reason for such
statements is the presence of remote connectivity. The customers can book for appointments
without the need of being physically present in the center. In addition, a user can also register
them to keep track of their appointments. For existing users, the presence of a login tab is also
there which they can use to get access. The next benefit of the mobile app integration is their use
to help the dental service stand up to the competition on the market. This will help in better profit
acquisition for the business.
Project management:
This section of the report discusses about the project management process that will be
used. As the project includes the development of a mobile application, checking of its progress is
necessary for ensuring the streamlining of the project workflow.
The project manager is responsible for ensuring the workflow of the project. As the
project is a very big one, the need to divide it into smaller pieces will be necessary to make their
implementation very neat. The project management methodology to be followed is the agile
methodology. This includes the segmentation of various work processes. All the segments will
have their own manager, so that the segments are also monitored (Gulik and Punt 2016).

10ENTERPRISE BUSINESS APPLICATION
The team leaders will be responsible for managing the project completion. This includes
managing the segments individually from each team leaders. The employees concerned with the
project development will report to their respective team leaders. The team leaders will then
collect and analyze the data from them and report the project manager. The project manager has
the sole responsibility to manage the team leaders. The information collected from them will
then be analyzed and a report will be made to be given to the facility executive.
Infrastructure requirements:
This section includes the requirements of the project. The functional requirements are
listed in this section. The platform that the application will work on along with the presence of
developer tools are provided in this section. Moreover, the need for cloud services will also be
referenced in this section.
Development platform:
The mobile application will use the android platform. As the application is a medium
complex application, the need for android platform is justified. In addition, the market of the
android community is more in comparison to the IOS users. This will help the manufacturers to
reach more potential customers and generate more customer revenue.
Coding languages and tools:
The programming languages used for android applications include the presence of Java
programs. Most of the android apps are created using the Java programming language. In
addition, HTML5 is another programming language that can be used in place of the Java
programming language. The use of HTML5 is required when an application requires the
presence of web-base applications. Moreover, the C++ is another language that can be used in

11ENTERPRISE BUSINESS APPLICATION
the place of Java programming. It is an extensive tool used for most of the applications required
in mobile application. Thus, the need for a Java programming language is emphasized to get the
concept of an object oriented programming language. In addition, most of the program
developers are well versed with the Java programming language which will facilitate better
performance of the application development.
The programming tools that will be used are to be reviewed first to allow better
efficiency in operations. These tools include editors with IDE, language resources, libraries and
plugins. The IDEs are used to compile the program code and debug them. Eclipse is the most
commonly used Java based tool for programming languages. The language resources are used to
help in the development of the mobile applications. The third tool is the libraries which are used
to store datasets. They are also used to translate objects from one language to another. The last
tool to be used is the plugins or add-ons. These are used to increase the efficiency in syntax and
functionalities.
Cloud services:
The mobile application is supposed to include the cloud services that will be used for the
smooth running of the mobile application. The information stored on the mobile application will
be hosted on the cloud server, such that the various authorities can have access to it easily. In
addition, the application will have some integration of the SaaS model to allow easy integration
in the cloud server (Gulik and Punt 2016). Password recovery feature will also be integrated in
the application that will remove the need for discrepancies. Moreover, there is a service tab for
the users to choose from a range of various services to opt for. Furthermore, the application will
also display the team members who will be responsible for operations or services. The

12ENTERPRISE BUSINESS APPLICATION
application also shows an about us page for displaying their information as well as a contact us
page for asking any queries.
Software design and testing strategies:
This section discusses about the designs of the software and the testing strategies that will
be used. In addition, the methods for development will also be discussed in this section.
The design of the software will be made in such a way to enable the customers to book
for appointments without the needs for physical access to the center. In addition, a user can also
register them to keep track of their appointments. For existing users, the presence of a login tab
is also there which they can use to get access. Password recovery feature will also be integrated
in the application that will remove the need for discrepancies. Moreover, there is a service tab for
the users to choose from a range of various services to opt for. Furthermore, the application will
also display the team members who will be responsible for operations or services. The
application also shows an about us page for displaying their information as well as a contact us
page for asking any queries.
The development of the mobile application will be done by using the android platform
and Java programming. In addition, the various tools and techniques that will be used is also
discussed in the above sections of the report.
Testing will be done after completion of the application to know the structure of it. This
can include the need for emulators or real Smartphone to help facilitate the requirements.
Emulators have a low cost and are often free, but they are not effective in testing. The use of real
devices for testing can charge up to 2000$.

13ENTERPRISE BUSINESS APPLICATION
Internationalization for the global market
The concept of internationalization can be related to any organization. There is no such
universally approved concept of the term which can be emphasized upon. On the other hand, it
can be merely being defined as a concept which defines a process where the business begins their
own operations domestically but it must be taken into account that the long term business should
be incorporated that involve the process of delivering the standard to the international market.
The internationalization phenomenon has drastically changed the concept of the landscape
related to the business which directly result in the competitive environment which helps in
gaining advantage in the global market.
The main reason behind going for the international market is it makes the approach to the
business and its overall impact in a larger scale. However, taking into account the concept of
internationalization for most of the business is due to the factor that the local business has
become very much inadequate mainly due to the factor of economic scale and the opportunity
which can be considered as multiple that are mainly available in the foreign market. Most of the
executive who are successful will always want to try different diversity of the market ones they
have gained advantage from one field of business. The concept when implemented can directly
reduce the cost related to the operation. Companies who look for approaching international
standard usually look into those markets which have a low cost which is related to the leaving as
it makes it very much cheaper for the hiring concept of the employees. There are many entry
nodes that the company can use in order to join the foreign aspect o the market. The first node
can be considered as a non – equity node, the second node can be equity node.

14ENTERPRISE BUSINESS APPLICATION
Social media integration
Social media integration means just more than sending message over the context of the
media to inform the people about the application in order to inform people about its existence.
There are few points which can be related to the concept of the integration when it comes to
integrating the application with social media.
Use of the social media page: it can be stated that there is no barrier when relating to the
concept of sharing interesting things they see in the application in their social media feeds, but it
can have termed as the first step in the equation. If sometimes clicks on a link in order to know
about the website, it would directly land on the website of the application. This can be one of the
chances to promote the application at one go. Creation of a banner for the advertisement or
another engaging display advertisement and making them sure that whatever the user is viewing
is very much complimented by a tasteful pitch with regards to the application.
Publish the things that the user can do over the application: Facebook activity feed can be
one of the options which can be very much successful in the sector of promotion. Publishing the
product. It largely increases the number of impression which can be termed as random on the
application while limiting the concept of the social backlash that mainly occur when an
application merely blast someone’s wall with update relating to it.
People’s invitation should be avoided: the application has a direct interaction in the social
media then the use of the social media as a mechanism of invitation for the people in order to
invite their friends in order to make them join.

15ENTERPRISE BUSINESS APPLICATION
Risk management
In order to increase the likelihood which is related to the concept of project reaching the
successful completion and meeting the expected result which it is estimated to reach. There are
different risk factors which can be associated with the implementation which are:
 Human error on the staff part
 Unrealistic budget and schedule
 Standard software and external components
 User interfaces do not fit into need
 Problem related to the system of legacy
 Overestimation of the capabilities of the information technology.
 Prevention Measures Related to Risk
Employee the best people who would be working dedicatedly towards the proper working
of the application, training should be given appropriately in order to adapt the availability of the
know how concept. The implementation of the bench marketing and the prototyping concept
should be implemented. The increasing of the threshold merely for the changes and the
incremental development of the processes. The technical team should be very much assigned in
order to analyses the concept of the cost and the benefits which are related to the direct
implementation of the technology or the software. The design recovery concept has to managed
in a well ordered manner which directly decrease.
Deployment and integration strategy
As its general evident that the users of the smartphone would be the direct use of the
application. It can be stated that the users of the smartphones have a shorter span of attention as

16ENTERPRISE BUSINESS APPLICATION
compared to the users of the desktops and often requires the access when they need the most or
when the priority which is taken into account is the time.
SaaS is a software deployment model which can be related to the cloud service. It can be
accessed from anywhere and anytime which can be accessed from any device. SaaS solution can
be considered as an ideal replacement from the high value and related to the low complexity
aspect which is hosted in the premise. The main implementation of the SaaS solution is a part of
the cloud strategy and the integration them in the business prospective. With the integration the
access of the software is made in context to the leading vendors for example Microsoft, oracle,
NetSuite, SAP and workday. A SaaS solution requires no investment on the infrastructure.
Information technology requires no investment in order to deploy into the core function of the
business. Taking into account the factors if updates and the maintenance the main benefit which
is achieved from the system are:
 Scalable, secure, reliable and always Information technology availability
 Improved users and the experience of the customer
 Rapid time to value and the increased adaptation of the user.
User acceptance and change of management
The user acceptance is a both type of testing and the phase of testing in a given project in
this case is the application software. As a type of testing which is taken into consideration which
is based on the pre-determined criteria which is mainly pre-defined. As a phase of testing the
acceptance testing can sometimes take direct place at the milestone within the framework of the
project life style but most of the time it is taken place at the end of the project and can include
the following:
 Regulation and contract acceptance testing

17ENTERPRISE BUSINESS APPLICATION
 Operational acceptance testing
 Field testing acceptance
 Beta testing
 User acceptance testing
 User acceptance testing (UAT) is one of the most form of testing that mainly involve
stakeholders who are present outside of the stakeholders.
Maintenance
Enhance the defect of the process of the tracking: Defect tracking can be detected by
means of error in the application that have been detected. The process mainly involves the
tracking of the issue which is right from the point of view of the software inception to the end
point. In can be stated that the end point of the defect tracking can be termed as creating a new
software so that mainly the errors which are induced in the concept can be solved or minimized.
Process testing to improve the process: Testing is a very vital piece of puzzle which can
be related to the concept of the detecting the bugs in the software. Taking into consideration if an
application is running for a long period of time the overall structure has to be changed in order to
make the user fell that the application is updated and confirmed.
Continuous improvement for the support packages: in order to make sure that the
overall application is running according to the desired standard the support team has to go for the
opt and go for the software. The software package generally contains the following updates and
patches which may include:
 New bugs fix
 Issue analysis
 Troubleshooting

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 Application upgrades
 Status of the system
 Performance checks and monitoring aspect
Future opportunity
Mobile apps are a very efficient tool which is used for the betterment of services. The use
of such mobile application can help the concerned authorities to tend to the customers all the
time. This will also help them to provide values and feedbacks to their queries by remote access.
This will make the customers feel more active and engaged towards the services and help to
increase their loyalty. Lastly, the main benefit is that the use of such applications will help the
dental service to stand up to the competition on the market.
Proposed solutions:
The main problem of the dental services is the need for constant monitoring and
reviewing the various activities by the office manager. The managers of the office need to
constantly keep track of the various ongoing activities as well as the changes in the customer
requirements. This is the main problems with the organization as the need for manual tracking
leads to the reduction in the efficiency and time management and may lead to the possibility of
error. This project is thus based on these requirements which will help the managers as well as
the organization to successfully achieve the business continuity effectiveness.
Recommendation
Recommendation 1: The application should always be in an upgraded format with the
most recent patches of updates involved in the process.

19ENTERPRISE BUSINESS APPLICATION
Recommendation 2: The security aspect should be considered as this is the most
important aspect which involves the data of the users while they use the application.
Recommendation 3: The user interface should be involved into the process which
directly attract the customers.
Conclusion
It can be concluded from the report that the main reason behind going for the
international market is it makes the approach to the business and its overall impact in a larger
scale. However, taking into account the concept of internationalization for most of the business is
due to the factor that the local business has become very much inadequate mainly due to the
factor of economic scale and the opportunity which can be considered as multiple that are mainly
available in the foreign market. Most of the executive who are successful will always want to try
different diversity of the market ones they have gained advantage from one field of business. The
concept when implemented can directly reduce the cost related to the operation. Companies who
look for approaching international standard usually look into those markets which have a low
cost which is related to the leaving as it makes it very much cheaper for the hiring concept of the
employees. There are many entry nodes that the company can use in order to join the foreign
aspect of the market. The first node can be considered as a non – equity node, the second node
can be equity node.

20ENTERPRISE BUSINESS APPLICATION
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