Enterprise and Business Development: Market Need, Value Proposition, Target Customer, Revenue Model

ENTERPRICE AND BUSINESS
DEVELOPMENT

TABLE OF CONTENTS
 INTRODUCTION
 Market need
 Value Preposition-
 Target Customer-
 Revenue Model-
 CONCLUSION
 REFERENCES

INTRODUCTION
 Business development is a crucial part for the generation of profits, building
strong customer relationships, and identifying the customers or businesses that
can have a major advantage mostly from what the company has to offer.
 It is particularly important for the B2B brands but even the big organizations
don't always have a big procedure.
 A team of business development starts with the experts of sales, marketing and
the development of products. The company gets benefited from the business
development as it aids in connecting the innovation, prevailing strengths and
the requirements of the customers into a win-win package.
 DigiPay is a UK based multinational financial technology in the
field of digital payment system, e-commerce and the services relating to the
finance.
 This report will discuss the market need of the mobile payment app, value
preposition which includes what will it offer to its users, the way in which it
will deliver it, how it differs from other mobile payment apps, the target
customers and how it generates the revenue.

MARKET NEED
 A market or the customer need is the objective that compels a consumer to
purchase a product or a particular service. At the end, the requirement is the
main thing of the consumer's purchase decision.
 Often the organizations look at the requirements of the consumers as an
opportunity to solve or add surplus value to the real objective.
 The type of food, the location, the duration of time that the specific need of
the customer will take all the factors to how consumers decide to fulfil the
needs of the customers.
Product needs
 Convenience- The product or service should offer a proper solution to the
function that the customer is trying to get from the product.
 Design- With the help of experience, the product or the service is required a
different design to make it comparatively easy and inherent to use.