Herbal Cosmetic Brand: Rose Cosmetics - Business Development Report

Enterprise business
development

Executive summary
This report has discussed about the herbal cosmetic brand whose name is rose cosmetics.
Needs of the customer is evaluated for this product. Pestle and porters five forces are also done.
Segmentation and target strategies are discussed along with pricing strategy. In the end operation
plan is made.
Table of Contents

INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................1
Business detail
Rose cosmetics is a herbal cosmetic company which make cosmetics products. The demand for
herbal cosmetics are growing in the worldwide. It is considered as a gift by the nature. The
herbal formula which is used while making the cosmetic products attracts huge customer base. It
does not use synthetic drugs so have minimum or no side effects. It has become the needs of the
customer because customer realized that they are using cosmetic products daily, so they are
preferring herbal products over any chemical based products. Products which are manufactured
by Rose cosmetics are herbal face wash, herbal shampoo, herbal soap, herbal body lotion, herbal
make up etc. these are the basic products which is required by every customer so here Rose
cosmetics fulfil the needs of every customer. Market for herbal cosmetics will surely grow in the
future (Perera, 2017). Many companies are doing expansion in herbal products. The reason why
it will grow is the natural ingredients used in it which give no side effects and now customer
prefer eco friendly products.
Economic overview
PESTLE analysis is a framework use by the company to analyse macro environmental factors.
PESTLE
Political factors:
Illustration 1: PESTLE analysis
Source: Cook, 2018

Company have to follow strict guidelines of the government as it is the cosmetic company and it
directly has contact with skin. Under product safety act government regulate such companies.
Company have to mention the complete list of ingredients on their products. Cosmetic company
is also influence by Brexit. There is high taxation on beauty products. Company even import
natural ingredient form other countries. Import have to do by following all political and legal
requirements. Import should be done by considering government norms.
Economical factors:
Cosmetic companies are also influenced by the economic recessions. Rose cosmetics faced the
customer behaviour. In recession times customer purchase only those products which are very
necessary. Necessary products like soaps and shampoos done good sale. This industry also has
given employment. Pricing of the products also depend on the locations because spending power
of consumer is different in different region. Consumer prefer rose brand more because it is
dealing in herbal products. Herbal products are natural products and help to get rid of all
problems naturally.
Social factors:
Company give the society what they need which creates the brand loyalty. This need has ignored
by many cosmetic brands but rose cosmetics saw that there is the market for herbal brand
because now consumers are more skin conscious and avoid using harsh chemicals (Diaz Ruiz,
and Kjellberg, 2020). Earlier people were only using beauty products when they were going to
attend functions and now on daily basis beauty products are being used. Increased popularity for
herbal products. Now customer focus much on the ingredients list.
Technological factors:
technology plays a vital role in company. Company now selling their herbal beauty products
online as well. Online shopping is the demand of customer. Customer will get the complete
range of products when the do shopping online. Online shopping give competition to the
company because customer compare two or more company's products then make a purchase.
Through digital platforms company can connect with consumers easily. Technology also help
company in fulfilling the modern requirements.
Legal factors:
Cosmetic company have do take approval regarding their ingredients from the government
regulated body. Legal laws have to follow by all the cosmetic companies. Rose cosmetics does