Enterprise Development | Reflection

Running head: ENTERPRISE DEVELOPMENT
ENTERPRISE DEVELOPMENT
Name of the Student
Name of the University
Author notes

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ENTERPRISE DEVELOPMENT
Introduction
The reflection learning process involves becoming aware of the thinking process of
their own self. In this process, the student becomes able to assess ‘how’ and ‘why’ of the
learning and ‘what’ one should do to achieve better results in future. The purpose of this
assignment is to have a reflection on my learning experience in the Enterprise Development
module on Skin IQ. As opined by Ghanizadeh (2017), the reflective analysis of my
assignment would definitely help me in my future work process. The assessment that is done
through reflective learning adds to the experience and experimentations. The reflection
learning process is based on three main aspects, i.e. experience, reflection and action. The
Gibb’s model is based on experiential learning that states our experience of a work is the base
of next from of experience (Reynolds and Vince 2017). For my reflective report I would use
Gibb’s model. Therefore, it could be said that reflection is an effective practice to transform
our experience into more substantial outcomes for the future situation. This assessment was
divided into two categories. The first was to develop a group, and the other is a business plan
for a new product. Lastly, reflection was to be done on our learning experience of this group
work. The reflection cycle is built on the basis of Gibb’s reflection cycle.
Description
I started studying my MSC in Marketing at the beginning of 2019. I decided to
register for the course as I was eager to learn different marketing strategies and techniques in
theory and practical. I want to gather knowledge of business aspects so that I can do better in
my future endeavours. This module was based on enterprise development. The tutors gave us
all the information about the module and its content so that we would be able to learn the
process. Related Information for the reflective essay was provided by the tutor in the middle
of the course. Initially our tutor introduced us with the basic concepts of management and

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ENTERPRISE DEVELOPMENT
marketing. Later we delve deep into the concepts of value propositions, marketing, finance,
and human resource planning and supply chain management in business. After the initial and
detailed classes on business we are told about our assignments of marketing plan developing
and reflective learning. We were assigned some time to decide the topic of our group
presentation. After some discussion with my group people, we finally decided to work with
new product development in the beauty business. I have designated the role of marketing
analyser for our new product. I was happy with my part of assignment as I would get the
scope to learn more of the market situation. This was the second part for marketing planning
and I was able to present a feasible marketing analysis for the group work.
Feelings
My feelings about creating the business plan with my group were quite complicated at
the first part. I did not have any experience of working in a group earlier. I was quite eager to
do the group work, but the requirement and deadline pressure got me at first. My role in the
group was one of the most important one as the plan would be built on the basis of the market
research done by me. I started by overviewing some marketing websites and gathered
information of the beauty product industry. I was struggling to give my research a specific
direction at the initial stage. I talked to my tutor about this and he helped me a lot to
categorise my search items. Other than that the short deadline for the assignment gave me
extra stress (Horton-Deutsch and Sherwood 2017). My team members were quite helpful but
one of them was not much motivated in doing the task properly. When I needed some help
from him for my part of job he simply refused to do that. This made be a bit doubtful of my
other team members as well. But I realised that the rest of them were always ready to help.
Time management is one of the most important things that troubled me throughout the
assignment. By the end of the assignment, I was able to check the problems of my time
management and made the required changes in my time planning.