This report discusses the business plan for an organization that aims to provide healthy drinks made of organic fruits. It covers product and services, market analysis, customer segmentation, competitors, skill analysis, funding, and vision of the business plan.
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ENTERPRISE AND ENTREPRENEURSHIP: BUSINESS PLAN
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Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY..................................................................................................................................3 Business plan...............................................................................................................................3 Product and services....................................................................................................................3 Market analysis............................................................................................................................4 Customer segmentation...............................................................................................................4 Competitors..................................................................................................................................5 Skill analysis................................................................................................................................5 Funding........................................................................................................................................5 Vision of the business plan..........................................................................................................6 CONCLUSION................................................................................................................................6 REFERENCES................................................................................................................................1
INTRODUCTION Business plan refers to the plans of action or pre planning of launching the business idea in a marketplace in order to acquire the profit or satisfy the consumer(Barlow, et.al2021). The present report will reflect the business idea of the organisation which is planning to lead the marketplace in effective as well as efficient manner. MAIN BODY Business plan It is most essential element for the organization to get success and survive in the marketplace. The individual person plan to deliver healthy drinks which is made of organic fruits. The aim of the organization to acquire the profitability and enhance the productivity with the customer satisfaction. In order to lead the market, it is important to satisfy them because basically the organisation is serving the facility to the customers and for the consumer(Efstathiou, 2018). This business plan will be effective nowadays because of the current situation the people of the nation is becoming health conscious and prefer to drink and eat healthy only. The organisation spread awareness among the people to increase the sales as well as production of the company. In order to procced the business idea the organisation utilized different forms of plans of action with the motive of encouraging the consumer and maintain good relation with them . The strategy provide assistance in grab all the opportunity and facing all the forthcoming challenges in effective as well as efficient manner. The organisation plan to deliver the service in minimum product and services with the best quality near the gym area as the organisation considered it as target market. furthermore, the planning of the company is to promote the business on digital platforms which is highly utilized by the population of the country. Product and services The organization aim to provide healthy drinks to the people by making fresh juice through the blender with lots of ingredients for instance dry fruits, pomegranate, guava, apple, papaya, mango and healthy fruits. Along with that the organization deliver the juice as per the requirement of the season. The product of the company contain low fat as compare to packaging juice. Also add extra vitamins and decrease the level of the sugar for the patient of the diabetic. The organisations main speciality is to provide 100% purity of juice to the people. The organisation utilized modern technology equipment for the fast services to citizens which increase the productivity of the company(Ferreras-Garcia, et.al 2019).
Market analysis From the market analysis the organisation target the right market to deliver the right product to the right consumer. The organisation plan to lead the market of UK as the citizen are highly concern about good health. After analysation the organisation deliver the product and service to the consumer near the health canter or the fitness centre as the organisation as it attract the consumer who prefer to work on health on the regular bases(Grit, 2019). After the Covid-19 the people invest money in improving the immune system and would like to have healthy lifestyle. Along with that the target market the company will provide the service through online delivery to the nearby area. As per the the market research of the organization there will be no juice shop or the outlet which provide fresh foods to the consumers. In the market there are large numbers of potential consumer available. In the marketplace the organisation has determined that that advertising play essential role in increasing the brand value in the marketplace. For increasing the awareness in the marketplace, the organisation utilized digital online platform such as television, radio or social media. Social media include various social networking sites such as Facebook, Instagram, Pinterest, chrome, google etc. also the organisation offer the discount and reward to the regular consumer(Mäkelä,2019). Customer segmentation The organization targeted the customer on the bases of market analysation . The potential consumer prefer to acquire the services directly from the organisation as the company is providing fresh drinks to them in order to satisfy the individual needs and wants. The target customer of the organisation will accomplish the fresh juice directly from the fresh fruits through the blender. Along with that the company also providing the customize juice to the people. The targeted customers of the company are the Childers, teenagers and old age people to boost the immunity. Different buyers demand for different flavour but the organisation will manage fulfil all the need and wants. The organisation enhance the excellent experience of the consumer with best quality of juice to the people. the target customer of the company has medium level of income so the company is not charging high amount for the services and availability of the product. The most of the people are living the busy life and belong to business class who go to the gym for the workout and will be conscious for the good health. After the covid 19 the citizen started avoiding the consumption of the food that are not healthy for them like fast food rather than people consume the juices and healthy diet.
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Competitors The organisation face high competition as numbers of the citizen available in the marketplace. the competitors of the organization deliver the similar product and services but not abler to deliver the best production in the locality. Many supermarkets are the competitors that deliver the packaging juice in the locality. In order to give tough competition in the marketplace the organisationoffertheproductinlesspricealongwithbetterquality.Furthermore,the organisation also provide transparency to attract the numbers of consumer which enhance the performance of the company(O’Donnell and Dahl-Popolizio, 2018). The consumer prefer this product over the competitors production because the company will prepare fresh juice in front of the people at low cost. Along with that the consumer provide customized drinks as per the taste and preferences of the consumer. Skill analysis For operating the business in effective and efficient manner the organisation will work on the marketing plans. Moreover, the organisation spread awareness among the people with the assistance of digital or online platform. For the marketing of the product and services of the company the individual person required sales and marketing skills so the person is able to provide proper content to the people on social mediaor online sites. Along with that the organisation hire the employees who have knowledge of making delicious juice and develop the positive culture in the marketplace. The employees of the organisation are the one who represent the organisation in market and increase the values in the marketplace. Therefore, it is essential to hire the effective as well as professional employees withinthe organisation. Another important skill is the communicational skills which play essential role in convincing the people to acquire the services of the company. It will increasethe sales volume of the company and improve the relation with the potential consumer. With the assistance of this skill the members of the organization can encourage the consumer to acquire the services again.With the good communicational skills, the employees will create enjoyable moment forthe buyers also enhance their experience and will proved as worthy. It will become easy to dal with the customers in effective as well as efficient manner. Funding For the funding for the business plan the organisation has opportunity to acquire the assistance from various financial institution(Terziev, Banabakova,and Georgiev, 2018). The various
financial organisation like banks will provide the fund for investing capital in the market because an individual person cannot introduce the business idea in the marketplace. The banks will be the first priority of the organization to collect fund forlunching the business in the market in appropriate manner. the loan from the bank will be more suitable source of fund to grow and get success of the business rapidly. The owner of the organisation will pay the loan amount within then decidedor allotted time period allotted by the financial institution. The company will provide loan to the firm with some sort of security and on instalment bases. Beside this the company will ask from the various investor who prefer to invest the amount in the business idea in order to gain the profit along with the company. Vision of the business plan The vision of the company is to deliver the fresh fruit services all over the world rapidlyand provide high quality product to the buyers for profitability and productivity of the company. Along with that the aim is to provide satisfaction to the consumer and encourage them to lead happy and healthy life. CONCLUSION From the above report it will be concluded that the business plan is depend on the the marketing strategy or the skills of operating the enterprise in effective as well as efficient manner(na GaelscolaĂochta, 2019). The present report highlighted the business plan with the marketing analysation as well as consumer segmentation. Furthermore, the report reflect the light on the sources of the funding in order to mange the business and acquire the success in the marketplace.
REFERENCES Books and journals Barlow, P., et.al 2021. Business plan. Efstathiou, N., 2018. Business plan for a starting company. Ferreras-Garcia, et.al 2019. Entrepreneurial competences in a higher education business plan course.Education+ Training. Grit, R., 2019.Making a business plan. Routledge. Mäkelä, P., 2019. Creation of customer satisfaction for MyEMS. na GaelscolaĂochta, C., 2019. Business Plan. O’Donnell,R.andDahl-Popolizio,S.,2018.BusinessEntrepreneurship:TheIntegrated Behavioral Health Business Plan. InTraining to Deliver Integrated Care(pp. 143-159). Springer, Cham. Terziev, V., Banabakova, V. and Georgiev, M., 2018, June. Effective options for determining customerprofitability.InInternationalconference,Knowledge-Based Organization(Vol. 24, No. 2, p. 1231128). 1