Enterprise and Entrepreneurship: Business Plan for Refresher

ENTERPRISE AND
ENTREPRENEURSHIP

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Proposed future business..............................................................................................................3
Customers in the context of B2B and B2C..................................................................................3
Competitors in market..................................................................................................................3
Skilled analysis ...........................................................................................................................4
Projected two year profit and loss account and cash flows.........................................................4
Profit and loss accounts-..............................................................................................................4
Cash flow forecasting-.................................................................................................................5
Sources for funding to grow business opportunities....................................................................6
Planning for obtaining resources.................................................................................................7
Type of organization and management systems..........................................................................7
Vision for business idea...............................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Enterprise and Entrepreneurship are those successful factors that make an entrepreneur
successful and profitable in the world of business.
In this business plan it would be discussing about new business idea or a specific plan
that Refresher will innovate in target market for further development for audience needs. Also, it
will describe about target customers and competitors for business. Overall it would be covering
major aspects for business formation such as P&L statement, cash flow and information systems.
MAIN BODY
Proposed future business
The idea of launching Refresher in the market was derived from technological concerns
as such it provides ease for customers to carry their own blenders anywhere. The most efficient
specification of product it is battery rechargeable blender (Jones, Penaluna and Penaluna, 2019).
The idea bring innovation into market making new opportunities for people in marketplace with
provision of favourable budget. Whereas propose business idea has various convenience for
customers. Overall, this blender is totally rechargeable as such people can carry it anytime
anywhere due to its handy comfort.
Customers in the context of B2B and B2C
The target customers for business would be B2C as such portable blenders are easy to use
and most of the customer segments can easily access to get services in favour. B2C buyers tend
to purchase products for their personal usage or it can be for friends, family. By the convenience
of product customers will likely to get offerings from company. On the other hand unique selling
proposition of product would be in favour of target audience as such product forms unique
identity in itself which will drive customer to be attentive towards such facilities. As it can be
said through market analysis most of the customers were unable to get such facilities whereas
Refresher aid them to get over this concern.
Competitors in market
The potential rivals for business could be various service providers in industry as such
there is vast competition in existing market. The customers will make purchase from current
offerings due to unique selling proposition of business. While each and every one will be
provided with adequate facilities and discounts on their purchase. Also, the online service facility
for customers provide ease in getting services from organization in fast and easiest ways.