Enterprise and Innovation: A Case Study of Tesla

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Enterprise and innovation
Report
6/13/2018
Student Name

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Table of Contents
Introduction................................................................................................................................2
Task 1.........................................................................................................................................3
Characteristics of successful entrepreneurship.......................................................................4
Task 2.........................................................................................................................................8
Competitive or strategic advantage........................................................................................8
Ansoff Matrix.....................................................................................................................8
Innovation...............................................................................................................................9
Innovation by Tesla..........................................................................................................10
Conclusion................................................................................................................................12
References................................................................................................................................14

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Introduction
Tesla Company is an American based corporation that is specialized in producing the small
electric vehicles with innovation and creativity. The company has got specialization in
developing the energy storage, electric vehicles and solar panel etc. the company was
founded in the year 2003 by the two engineers. The additional product company is serving is
tesla Powerball batteries, solar panels, and solar roof tiles. It is the dream of the owner that is
the Elon Musk to develop a car which is run on electricity. Elon accomplishes its dream in
the year 2003 by introducing the electric car at a very affordable price in the market (Forbes,
2018a). The company has made the success in the initial two years after that get a failure in
the business with a bankruptcy of 60 million. But the company survive in that difficult
situation too and at present become the leader in the automobile sector of the electric car.
The company has few competitors which are trying to copy the technique and material used
by the Tesla, but is failing to do so. The technology used by the Tesla us the innovation of
Elon which have the attitude to produce something which will be an advantage to the society.
Elon always thinks as like the entrepreneur in which he always takes the risk to produce and
develop which is unique a differentiated from others. Because of the innovation of Elon and
his belief in employees, the company is able to achieve this position in the market (Forbes,
2018b)
The company is using the various strategies to remain competitive in the market. These
strategies include the satisfying the employees at its best by giving the exceptional services.
The use of distribution and promotion strategy in the business makes Tesla different from its
customers (Forbes, 2018c).
Statement of Objectives

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The primary objective of the Tesla is to create demand and drivers sales for the small Motor’s
electric car. Company is trying to build the long-term brand awareness and managing the
corporate reputation by maintaining the huge customer base and loyalty and referrals (Tesla
Motors, 2018a).
The secondary objectives of Tesla are to increase the market share of the company and
educate the customer about the Tesla aims and goals to improvise the future (Tesla Motors,
2018b).
The last objective of Tesla is to overarching. This includes inspiring, motivating and
empowering the customer as well as the company. The aim of increasing the target market
and educate the customer about the innovation is the aim of the Tesla (Tesla Motors, 2018c).
Task 1
Tesla is ranked in the 4th position in the world in the field of innovativeness and creativity.
The company has achieved a sale growth of 67.98% annually due to its new inventions and
innovativeness sin its day to day business operations. The journey of the tesla starts from the
bankruptcy. In the year 2003, the company has been incorporated by two engineers named
Martin Eberhard and Marc Tarpening. In the year 2006, Elon Musk published a blog titled ‘
The Secret Tesla Motors Master Plan(just between you and me)’ in which he made clear the
things related to tesla that company had the mission to increase the use of solar electric
economy, so that the natural resources can be utilised in other purpose also. Company has
managed to bring the Roadster into the manufacture. This will be done on time and the first
vehicle was delivered in March 2008. The costing of this roadster is around $109000 until
January 2012 and in total company able top sold around the 2450 roadsters (Forbes, 2018d).