Enterprise Management: Current Position of ASDA and Application of PESTLE Model in Retail Sector

ENTERPRISE MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of current position of ASDA..................................................................................3
PESTLE model.......................................................................................................................3
Application of model in retail sector......................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Enterprise management implies for the administration of day to day operations so that
goals can be achieved within suitable time frame. It emphasizes on examining organizational
strategies with the motive to bring changes in their working criteria. The present report is based
on ASDA , British supermarket retailer company, founded in 1949. It deals in various products
and services which they are provided to customers. The report will cover a brief summary of
current position of ASDA. This will explain PESTLE model related to assess the general
business environment. This will also highlight the application of model in retail industry.
MAIN BODY
Overview of current position of ASDA.
ASDA is the British supermarket retail firm that is associate dairies of Yorkshire. They
are engaged with around 165000 number of employees with 633 number of location. It mainly
deals in various products like Grocery, General Merchandise and financial services of business.
Its marketing promotion usually based on price like its parent company. They recently promoted
slogan which is “Save money, Live better”. In the 2018, company is announced a merger plan
with Sainsbury which have combined supermarket an estimated 30% share of UK (Rapo, 2019).
The current position of company is better and have loyal customers.
In 2019, certified management accountant blocked the proposed merger by suggesting
which it increases price for customers and make competition unfair for the other retails of UK.
ASDA sales increase 0.1% in the 12 weeks which is taking share to 15.4%. But as comparison to
other business, they are falls their business which means their market share are dropped. This is
the main reason ASDA has overtaken Sainsbury to become UK second largest supermarket to
suggested for business. Current ASDA is the largest stores which is offers extended range across
food, George and non-food. Recently ASDA is make their complete focus on food and
conveniences and offers essential non-food items.
PESTLE model
PESTLE model is mainly adapted to identify the impact of macro environmental factors
in the business. Through this manner, it helps in making the appropriate strategic and undertakes