Enterprise Models

This document discusses two journal articles related to the Technology Acceptance Model and the Diffusion of Innovation Theory. The first article focuses on the use of the Technology Acceptance Model to study social media usage behavior, specifically on Facebook. The second article explores the implementation of enterprise resource planning systems using the Diffusion of Innovation Theory. Both articles provide valuable insights for researchers and educators in the field of technology acceptance and innovation diffusion.

Running head: ENTERPRISE MODELS
Enterprise Models
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Author Note

1ENTERPRISE MODELS
Journal article related to Technology Acceptance Model:
In this case the selected journal article is the “Technology acceptance model (TAM)
and social media usage: an empirical study on Facebook.” According to the authors Rauniar
et al., as in the current generation the social media websites usages such as Facebook,
Twitters, LinkedIn are increasing day by day it is very much important to understand the
attitude and the behaviours of the users regarding it for deployment of new technologies. This
data regarding the users can be gathered using the technology acceptance model. Here this
paper aims to discuss the issues regarding the technology acceptance model while studying
social media usage behaviour. In this case the technology acceptance model studied
behaviour of individual adoption of one of the most popular site for social networking which
is Facebook. Primary data has been used for this research including 398 active Facebook
users and the data has been collected through web-based questionnaire survey. From the
result of this research it has been assessed that the used Technology acceptance model
supports all type of hypothesis regarding the behaviour of social media usage. The
technology acceptance model used in the study validated the attitude intent behaviour
relationship regarding the social media website such as Twitter and Facebook. Also from the
technology acceptance model it has been understood that there are other variables also which
must be investigated properly for improving the prediction of social media acceptance and
the usage behaviour of the peoples that has been suggested by revised technology acceptance
model. Though the technology acceptance model has many limitations current study using
this model can be very much helpful for the researchers in future and educators in the context
of social media.

2ENTERPRISE MODELS
Journal Article related to the Diffusion of Innovation Theory:
In this case the selected article is the “Diffusion of Innovation Theory and an
Implementation on Enterprise Resource Planning Systems.” According to the authors Akça
and Özer (2014), enterprise resource planning is very much important for many organizations
and businesses. While this system is implemented within the organisation various significant
organisational activities accomplished but also many of them remains unachieved. To solve
this issues variables of the Diffusion of Innovation Theory can be utilised. Here the Diffusion
of Innovation Theory can be used for guiding the implementation of enterprise resource
planning system within the organisation. From several of other researches it has been
assessed that variable present within the Diffusion of Innovation Theory is capable of
accelerating the innovation adoption. This article has defined essential building blocks of
applications that are required for implementing the enterprise resource planning software
system within the organisation. The theory of diffusion of innovation also elaborates that
organisations should practice the information system that they are going to implement
considering four factor groups which are user characteristics, organisational characteristics,
innovation characteristics and environmental characteristics. Also this theory has stated that
organisations that are selling the ERP systems must concentrate on the technical
compatibility. It should be designated that the enterprise resource planning systems must be
compatible with the present value of the organisation.

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Bibliography:
Akça, Y., & Özer, G. (2014). Diffusion of innovation theory and an implementation on
enterprise resource planning systems. International Journal of Business and
Management, 9(4), 92.
Rauniar, R., Rawski, G., Yang, J., & Johnson, B. (2014). Technology acceptance model
(TAM) and social media usage: an empirical study on Facebook. Journal of
Enterprise Information Management, 27(1), 6-30.