Evaluation of WA After Hours Doctor E-commerce Business Model and Website

ENTERPRISE SOCIAL
NETWORKS: WA AFTER HOURS
DOCTOR

Introduction
 Research aim: Evaluate an e-commerce business model, its website, and
analyze and make recommendations
 Objectives: Analyze an e-commerce business model, evaluate its website,
the hardware and software requirements, and recommend improvements
 Scope: The WA After Hours Doctor e-commerce website
 Background:
 Market, consumer and technology changes require business models to
change as well
 Technology has heralded new business technologies
 Businesses develop technical strategies and plans to meet their objectives
 This paper evaluates the information, business, and technical strategies of
After Hours Doctors

Organization Overview
 WA After Hours Doctor (WAD) provides medical
services after business hours
 It provides a service that is desired in the
market with a majority being open to it
 Many care givers are adopting a similar model
(40%)
 Uses a unique web based model to supplement
medical care and enhance patient outcomes

The Business Model
 WAD uses a B2C direct sales to consumer
business model
 This is premised on an e-Commerce business
model
 Offers primary care services, ambulance, and
after care delivery services
 Uses a subscription e-Commerce payment model
 Clients with Medicare can use the service