Enterprise Strategy System for Attaining Competitive Advantage

Running Head: Enterprise strategy system
Enterprise strategy system

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Table of Contents
Introduction......................................................................................................................................2
Competitive advantage and Strategic Planning...............................................................................2
Cost Leadership............................................................................................................................4
Coles (Supermarket).................................................................................................................4
Samsung (IT Industry)..............................................................................................................5
Change management....................................................................................................................5
Coles (Supermarket).................................................................................................................6
Samsung (IT)............................................................................................................................6
Overall development....................................................................................................................6
Coles (Supermarket).................................................................................................................7
Samsung (IT)............................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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Introduction
In relation with the attainment of competitive advantage, various companies are unique measures
and amongst those unique measures, one of the trending and effective measures is adaptation of
enterprise system. Enterprise system is one of the great contributions of technology which
ultimately helps the organization to enhance its efficiency. It is a process influenced by
automation which helps the organization to perform its tasks without putting many efforts and it
also helps the organization to acquire higher outcomes. Although, there are numerous factors
through which competitive advantage could be attained but contemporary business organizations
have mainly concentrated over adaptation of enterprise system for the accomplishment of their
tasks so that positive outcomes could be attained (Sharma & Sykes, 2018).
The aim of this report will be to determine the effective of enterprise system and its contribution
in attainment of competitive advantage. With regards to this, three strategies will be discussed in
order to analyse how enterprise system can allow company to attain competitive advantage.
Further, report will aim to analyse the efficiency of enterprise system by analysing two big
company’s operations which are already operating their functionalities with enterprise system.
Competitive advantage and Strategic Planning
Competitive advantage is the term used in business context when two or more than two
companies compete in order to gain the leading board position. When one company gain
competitive edge over other company, other becomes more powerful, effective as well as
efficient. In order to gain competitive advantage, companies adopt various measures such as
introducing new and advanced methodologies at workplace for enhancing productivity,
providing training and development sessions for enhancing employees’ efficiency, etc. With the
effect of all these measures, organization could easily be able to accomplish its goals and
objectives which ultimately help in attaining competitive advantage. Another crucial objective
behind attainment of competitive advantage is enhancing its sales, revenues and profitability
along with developing brand image in the marketplace. Developing brand image is the main
attribute for attaining sustainable growth and development in competitive business environment
because goodwill of an organization act as the pull strategy under which customers becomes

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brand loyal along with this, it becomes easy for the organization to retain its existing and
potential customers along with target new customer segments.
With the help of an effective enterprise system, an organization could easily enhance its
efficiency as it is influenced by automation which does not require human efforts. Once coding is
done along with feeding the requirements of organization, that particular task will be
automatically accomplished with accurate results. For example, enterprise system plays vital role
in making financial statements of an organization. Traditionally, financial statements were made
by hands which were a lengthy process and there were huge chances of errors which were used
to be recognised after making all financial reports and due to whole procedure needs to be
analysed again for rectifying particular mistake. But, with the introduction of enterprise system,
organization could easily make their financial statements with just one click, thus, it has reduced
the consumption of time and human resources due to which those employees could be shifted to
other departments for accomplishing other organizational tasks in order to gain set goals and
objectives. With regards to the adaptation of enterprise system, it is must for an organization to
analyse its requirements along with determining the external market conditions. This helps the
organization to adopt appropriate techniques and measures in relation with the gaining
competitive advantage. This report will include the strategies adopted by Coles and Samsung
Corporation with regards to the enterprise system. These companies have adopted enterprise
system in order to enhance their performance along with the objective of accomplishing the tasks
in order to attain set goals and objectives (Alles, et. al., 2018).
With the help of enterprise system, both organizations i.e. Coles and Samsung Corporation have
attained an effective market share in their respective markets. Coles Supermarkets Australia Pty
Ltd. is functioning as Coles. It is a large retail and consumer service provider chain with its
headquarters in Melbourne. Coles is a subsidiary company of Wesfarmers and with more than
100,000 employees, organization has developed its brand image in the Australian retail industry.
Coles and Woolworths are two giant players of Australian retail industry and both of these have
acquired large part of the Australian market due to which chances for new entrants are very less
to set up their business against giant players. After adaptation of enterprise system,
organizational performance has been improved and this has leaded the organization to defend its
acquired position in the target market. With the objective of gaining competitive advantage over