Enterprise System

Running Head: ENTERPRISE SYSTEM
ENTERPRISE SYSTEM

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Table of Contents
Introduction................................................................................................................................2
Describe the organization and explain the problem...................................................................2
Describe the nature of the Enterprise Systems that the organization adopted and the process
by which it was selected and implemented................................................................................3
Difficulties Apple have faced in adopting the CRM system..................................................5
Selecting the right type of System......................................................................................6
Training...............................................................................................................................6
How successful the adoption of the Enterprise Systems was for Apple and discussion
regarding the success metrics that the company used............................................................7
Success Metrics used by Apple..........................................................................................8
Conclusion..................................................................................................................................8
References................................................................................................................................10

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Introduction
Apple is known for its innovative features of products and services. It is being the third
imperative organization at the global level. The customer relationship is an imperative part of
the business process due to their unique image. The brand feature of iPad and iPhone could
mandate to the organization to keep the customer relation. For solving the customer service
issue, Apple has used the customer relationship system, as it is one of the imperative parts of
Enterprise Systems. This report demonstrates the problem that is used by by Apple Inc.
Further, it also discusses the nature of the Enterprise Systems that Apple Inc. adopted and the
process by which it was selected and implemented. It also demonstrates difficulties that may
have faced by Apple Inc. in adopting the system. In last, it discusses the ways by which
organization could effectively implement the Enterprise Systems.
Describe the organization and explain the problem
In the current era, customer relation is being an imperative concept for all the organization as
it directly affected the overall quality of the organizational performance. Customer relation
could affect the productivity of the organization (Williams, 2014). There are certain acts that
might be affected by the customer relation named as low employee engagement, know the
level of customer satisfaction, and lack of crucial data. It is evaluated that the organization
has considered such factors to increase the productivity of the firm. The lower level of
employee engagement could decline the interest of workforces to do the best performance
and directly meeting with their consumers. It is examined that organization is failed to
manage their customer due to lack of understanding of workforces towards dealing with a
customer at a large level (Williams, 2014). It is illustrated that the organization has needed to
manage a huge number of consumers for their products and services that could require to
keep customer relations. It will lead to the firm for operating the business in one direction and
manager task effectively. Apple Inc. has failed to manage its essential data caused by higher

ENTERPRISE SYSTEM 4
volume that affected the overall outcome of the firm. It is illustrated that the customer
relations are maintained by generally two factors effectively use of data and maintaining the
customer services quality both are not possible in Apple without considering the customer
relationship system. This software is leading to a huge number of data that will increase the
accuracy of the obtained result in the upcoming period. It is also founded that the
organization could not manage customer services with any authentic Software. Hence, the
organization will use such factors to keep data accuracy effectively. The organization has
deeply evaluated factor that might be affected by the overall productivity of the firm (Eaton,
et al., 2015). This organization has the largest retailer of PC’s in the retail sector as it is
difficult for the firm to comprehend the needs and requirements of each consumer and give
them the equal value that will negatively impact on the organizational performance. After
losing some essential information, the organization has done the market research and
comprehend the enterprise resources system value and decided to implement the business
procedure to get higher competitive befits. From the evaluation, the Organization founded
that The customer's relationship system would be imperative as compared to another factor as
the customer relationship is more appropriate than other factors. Further, the customer
relation gives a value to the organization in keeping the business data and make a favorable
decision in the context of the organizational success (Macintyre, et al, 2014).
Describe the nature of the Enterprise Systems that the organization adopted and the process
by which it was selected and implemented.
For sustaining the position of the organization in the marketplace, the organization has
needed to implement the Enterprise Systems and affected the overall performance of the
business (Artto, et al., 2016). The customer relationship management system is a vital tool
that supports to the organization to directly connect to the consumer to a business that
increase the probability of business success in the upcoming period. This tool is also effective