Enterprise Systems and Architecture Report 2022

Running head: MARKETING
Enterprise Systems and Architecture
Name of the Student:
Name of the University:
Author Note:

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Executive Summary:
The report aims at providing an overview of Information and Communication Technologies
(ICT) advancement. The report also discusses about the evolution and the advancement of the
web technologies. The report also puts forward an insight into the social media services like Face
book, Snap Chat and Twitter. There report also mentions real life examples of business using
technologies along with a mention of the benefits and the drawbacks of the technological
developments. There is also an insight into the future technologies and trends.

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Table of Contents
1. Introduction: About New ICT Advancement:.............................................................................3
2. Evolution and Advancement of Web Technologies....................................................................3
3. List of Social Media Services:.....................................................................................................5
4. Real Life Example of Business Using the Above Service..........................................................5
5. Benefits and Drawbacks of Technological Developments..........................................................6
6. Insights into Future Trends and Technologies.............................................................................7
7. Conclusion:..................................................................................................................................7
References:......................................................................................................................................8

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1. Introduction: About New ICT Advancement:
ICT also known as the Information and Communication Technologies refers to the
technology that puts forward access to the information through means of communication. It
holds similarity to the Information Technology (IT) but primarily focus on the communication
technologies (Bello et al. 2013). The various types of communication related to ICT includes
video conferencing, electronic mail, facsimile and the telephone conferencing, However, the new
ICT advancement deals with the storage, manipulation of the digital information and retrieval
transmission. The technology helps in developing a connection between the business, individuals
and the organizations.
ICT also improves quality of the human life since it can be used as education and
learning media. In other words, it provides wider knowledge in accessing and gaining
information. The emergence of ICT has helped the companies in making easier business with
suppliers, clients and distributor. It also serves a crucial role in the daily lives since lack of
proper information results in not only lower productivity but also lower quality of research work.
In fact, it has become an integral part of our daily lives.
2. Evolution and Advancement of Web Technologies
In present times, the Web has become a growing universe of the web apps and web pages
clubbed with photos, videos and interactive content. With time the web technologies has evolved
to provide the web developers with the ability of creating newer generation of useful and
immersive experience of web. There has been the ongoing effort of the open web community

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that helps in defining the web technologies like WebGL, CSS3 and HTML thereby ensuring that
they are supported by most of the web browsers (Wu et al. 2013).
However, the impact of the Web Technologies like Web 3.0, Web 4.0 and Social media
are mentioned as follows:
Impact of Web 3.0: The evolution of the smart phones and ongoing improvement in
technology has allowed the Web 3.0 to put forward browsing solutions and enable the consumer
in browsing application data across the world (Hussain, 2012). Web 3.0 is a portable and
personal web focused on individual, on life stream, consolidating content and powered mostly by
the mash ups, drag and drop and widgets of the user engagement.
Impact of Web 4.0: This is a linked, open and an intelligent web. The Web 4.0 loads the
web page quicker with the impeccable results (Aghaei, Nematbakhsh & Farsani, 2012). This
particular web technology is comparable to human brain and is characterized by the web OS the
whole web being considered single operating system where there is an information flow from
any single point to the other. It is also known as the symbiotic web whose goal lies in
maintaining a symbiotic relationship between the humans and the machines. In fact, Web 4.0
interacts with the users in a manner in which the humans communicate with one another.
Impact of Social Media: It has been found that almost a quarter of the population across
the world is now on social media platforms like Face book. In United States, close to 80 percent
of the internet users remains on this particular platform. As the social networks feeds off
interactions amongst the people they become increasingly powerful (Hajli, 2014). The internet is
able to portray to the people that they are not alone in putting marginal viewpoint. The social
media allows people in creating publications and memes and then breaking into mainstream. The

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absence of social media would provide minimal visibility to the political ills. Enhanced visibility
of the issues has shifted power balance from hands of few to masses.
3. List of Social Media Services:
Face book:
Face book represents free social networking site that allows the registered users in
creating profiles, uploading video and photos and sending messages in addition to keeping in
touch with the family, friends and colleagues (facebook.com, 2019). The site remains available
in thirty seven different language and included public features like groups, marketplace, events,
presence technology and pages.
Twitter:
It is an online social networking and micro blogging service where the users interacts and
posts messages commonly termed as ‘tweets’. The tweets usually comprise of 140 characters
which has now doubled to close to 280 characters for all the languages except the Japanese,
Korean and Chinese (twitter.com, 2019). Registered users post retweet which the unregistered
users are only able to read. Twitter is accessed through website interface either via application
software of mobile services and short message service,
Snap chat:
It represents popular messaging app that allows the users in exchanging videos and
pictures that disappear once viewed (snapchat.com, 2019). It is portrayed as a newer type of
camera since the essential function lies in taking video or picture, add lenses and filters or the
other effects and ensure sharing with friends.

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4. Real Life Example of Business Using the Above Service
Nike’s uses Facebook page for balancing science, newer products, encouragement and
charitable initiatives. They differentiate themselves by emphasizing on research and
development.
Netflix uses a Twitter account for creation of commentary and original moments within
the pop culture. It has led to the creation of unique position for the brand when it comes to the
content.
Amazon uses Snap chat for the creation of exclusivity for the followers. It thus created a
Snap Chat account with promotional codes and amazing deals where $60 wireless speaker were
sold for only $1.
5. Benefits and Drawbacks of Technological Developments
Benefit Drawback
Facebook Advertising on this platform
helps in reaching the accurate
audience
Creation of fake profile
Twitter Reaching wider audience and
enabling two way customer
communication
Spamming
Snapchat Direct communication with
the consumers through
engaging stories.
Does not allow individuals in
liking or commenting on the
videos or photos

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6. Insights into Future Trends and Technologies
These include (Zhong et al. 2018):
1. Internet of Things: This represented an idea where the devices remain connected to
one another and the internet in the attempt of creating perfect marriage between physical and the
digital world.
2. Machine Learning: This refers to an emerging technology that puts across the ability
of the computer in learning on its own through tracking and analyzing the repeat patterns.
3. Concept of Virtual Reality: It is a useful tool for learning increasingly adopted by the
educational organizations. The concept also helps the company in engaging the customers
effectively thereby optimizing the marketing efforts and sales.
7. Conclusion:
On a concluding note it can be said, ICT has become an inseparable part of daily lives.
The report also provides an insight into web technologies and social media technologies. There
are also real life examples of how the companies use the technology along with insight into
future technologies and trends.

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References:
Aghaei, S., Nematbakhsh, M. A., & Farsani, H. K. (2012). Evolution of the world wide web:
From WEB 1.0 TO WEB 4.0. International Journal of Web & Semantic
Technology, 3(1), 1-10.
Bello, H., Shu’aibu, B., Saud, M. S., & Buntat, Y. (2013). ICT skills for technical and vocational
education graduates’ employability. World Applied Sciences Journal, 23(2), 204-207.
facebook.com , (2019). Retrieved from https://www.facebook.com/
Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal
of Market Research, 56(3), 387-404.
Hussain, F. (2012). E-Learning 3.0= E-Learning 2.0+ Web 3.0?. International Association for
Development of the Information Society.
snapchat.com (2019). Retrieved from https://www.snapchat.com/
twitter.com , (2019). Retrieved from https://twitter.com/login
Wu, H. K., Lee, S. W. Y., Chang, H. Y., & Liang, J. C. (2013). Current status, opportunities and
challenges of augmented reality in education. Computers & education, 62, 41-49.
Zhong, K., Zhou, X., Huo, J., Yu, C., Lu, C., & Lau, A. P. T. (2018). Digital signal processing
for short-reach optical communications: a review of current technologies and future
trends. Journal of Lightwave Technology, 36(2), 377-400.