Innovation and Launching of Smartwatch in Zara

This report discusses the background of Zara, the multinational apparel retailer, and its plan to innovate and launch a smartwatch. It covers the analysis of the product, relevant literature, and recommendations for the launch.

Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Background of the organization along with a description of the situation.............................3
Discussion on relevant literature............................................................................................4
Critical analysis of the product...............................................................................................5
Recommendation and justification.........................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Innovation refers to the creation, development along with the implementation of new
product service or process which have to improve effectiveness, efficiency and competitive
advantage. This is the one which is highly admirable in this progressive and competitive world.
This benefit over other company in competition. In this report, Zara is chosen as a multinational
company which has world's largest apparel retailer. This is the one which can provide high
impact on business due to innovation of new product process or services in the business market.
In this report, there is description about the background of organization along with situation.
There is also discussion about the analysis of product along with a recommendation and
justification (Chouk, (2019)).
MAIN BODY
Background of the organization along with a description of the situation
Zara is a multinational brand which is appearing retailer. This company has a specialized
in fast fashion product including clothing. This company has different accessories like beauty,
swimming, shoes, perfumes. This is largest company in the Intex group. Zara is a Spanish
clothing retailer which is based in Galicia Spain. This company was founded by Amancio Ortega
in 1975. This company is a flaxseed chain store and world's largest apparel retailer. This fashion
have their own brand like Massimo Dutti, pull&bear, Stradivarius, Zara home etc. This company
operates over 220 stores in all over the world and has continuously actors as Pioneer in fast
fashion and having a highly responsive supply chain. Customer are at the heart of unique
business model which includes distribution, production and design along with sells through its
extensive retail network. Zara have different stores which have mentioned women clothing along
with children clothing. Zara home designs are located in stores of Europe. Zara products are
generally supplied based on consumer trend which have customer range from 18 to 30 years old.
There are about 10 to 15 days for reaching new product at the stores. All the clothes are
processed through Spain. Distribution centre where these items are tagged, sorted, inspected and
loaded into trucks. They have also launched their beauty Line Products which are featuring the
product for lips, eyes, nails, face in more then 130 different shades (Sherman,(2019)).
This is a situation when they need to introduce smartwatch to the international market
which have high specification along with high quality product. This lead to create innovation in

Zara company and can lead to create high business module over international market. This can
increase impact on increasing the business and can lead to create a high productivity along with
high benefit. Smartwatch should have innovation which can create different specification to
person that can lead to make them attract towards smartwatch. This should have different
specification with standard quality. There are different type of product which are providing high
competition in the market. Zara need to innovate a smart watch which have different
specification and can able to provide different information related with health disease. There is
use of smart technology which is able to provide a information related with heartbeat, pulse beat,
body temperature, distance covered by person and many more specification which are able to
provide high standard of life. This was should be innovative with calling assistant that should
have higher effectiveness above other smart watches. Smartwatch have the specification for
providing different values. This lead to create high interest over people's demand. This can able
to provide better quality of product along with new technology introduction to the market
(Debeljak, (2020)).
Discussion on relevant literature
According to Tytarchuk, (2020), there is high advantage to Zara for innovating in the
Smartwatch. This company has high brand value. Due to this, customer will like to purchase new
Smartwatch with efficiency. This is the one which provide them high business and lead to
opportunity to enter in technology world. This is the one which have the opportunity to create an
impact on the technology industry. This can help to create high level of brand image within
market. Zara company known for their high quality product. This is the reason which could
attract customers for purchase in new product which have different specification along with
showing time. This Smartwatch should have the quality to provide the information related with
blood pressure, heart rate, body temperature, pulse rate and different specification which could
have high demand in today's time. Innovation can lead to provide a new level for the company
which can associate and take their footprint on technological industry. Zara is a multinational
company, they are able to provide their different appeared product in all over the world. They are
the able to create high level business with better customer support and having one of the best
supply chain for the distribution of products (Huang, (2018)). They are able to provide high
innovation in the their brand. Smartwatch are slowly becoming high interest for everyone with
means for telling the time and due to attractive design. They are also having different

specification which are able to provide better fashionable and providing technical specification.
There was able to multifunctional timepieces and able to keep a check on health and along with
their able to update about the weather. Their function as a alarm clock and give a reminder.
There are different innovation in a smart watch with regarding designing and collection of
unique functions that could have higher specification and to attract high population with super
cool look on the wrist (Lazaro, (2020)).
Critical analysis of the product
Zara is highly interested in launching new product which is through innovation. They are
creating an innovation within their company for providing better launch of smartwatches as a
new product. This is the one which can have impact on industry of technology which is related
with different specification and innovation. This company is going to focus on innovation which
is regard in related with technology which by using the new product development that is
smartwatch. This company need to focus on the innovation which can have high impact to
innovate new product development which can lead to create high business and displayed the
market orientation for this company. This company is having large customer base which can
helped this company to innovate new product and launching smartwatch which can have better
innovation in technology (SETHJINDA, (2020)). Zara need to use high standard product with
the standard quality which can lead to create better the specification and better quality for their
customer. This could lead to create better evaluation of customer and this can help to encourage
them for purchasing the new product. There is high need to invest on research and development
for better innovation within company. This could have an impact on the high level of
development and quality standard. This can lead to fulfill the expectation of customer base which
is due to providing high quality product to their customer. Smartwatch have the high ability to
provide better information and specification to customer which can lead to create fulfill daily
basic need like providing blood pressure information, heartbeat information, body temperature,
weather, temperature and many more. This smartwatch is smaller in size and can easily
adjustable on wrist. This can help to get access to different specification. This could easily lead
to provide better information regarding their health and can easily track them. This is also the
ability to connect as a bluetooth with smartphone that can able to provide the information and
support in calling through a smartphone. They can also have access to call their loved one and
access the messages. Launching of new smartwatch can lead to create better impact on customer

whether in business market. This can have innovation for the brand and can enhance the brand
image to a new level (Safari Dashtaki, (2018)).
Recommendation and justification
Zara is innovating new product within their company which is related with technology.
There is high need to use better strategy for providing better and high level of awareness
regarding Smartwatch within market. This could lead to create high impact over population and
provide the information about new launching of a Smartwatch which could have create high
attraction towards the brand. This can lead to create high demand of the product before its
launching and people will like to purchase this quality brand product. Zara need to use one of the
best strategy that could have impact on customer for providing better and various specification in
a single Smartwatch. Better designing and effective finishing can lead to create a effective look
which should have high attraction ability for customer for increase and enhance the sales and
demand of this smartwatch. Zara need to use the strategy of 4P’s which can have high impact in
analyzing the market for demand of Smartwatch of brand Zara. This could lead to create an
impact and provide the information to the organization and let to make them decide about the
launching time which could be beneficial for business. Awareness should be on high level with
the help of different social media platform and advertisement (Sabbir, (2020)). Through creating
awareness, company should able to provide better information regarding launching of new
smartwatch and their specification to their customer. This can create high demand within market
and people will get attract towards this smartwatch. Due to high brand image, this can lead to
provide better awareness and attraction towards the new and innovative product. Zara is a
multinational company and able to provide high quality product to their customer. This company
is known for their high quality product delivering. This could have impact on the customer and
can lead to create a the high awareness about a new product launching. This leads to create
awareness within customer for attracting towards new product. Customers should have
information related with new innovative product and their innovation along with the
specification. This can help to provide the information about the product to the customer and can
help in creating attraction towards the product. This have high orientation towards new product
launching by this Zara brand.
Smartwatch has high demand in market. People are getting attracted towards smartwatch.
Every people like to use smartwatch. Due to their specification and different quality, due to

attractive design. Smartwatch are highly in demand. This has lead to create a market for the
Smartwatch production company. Smartwatch have the ability to attract large customer base for
using there are different specification which are new in the market. Smartwatch have large
customer base and are available in the market with different specification and different price
range. Zara need to use the price difference equation and strategy that could help them to initiate
the new product with better effectiveness and with high profitability. This could lead to create
the productivity and have high benefit for the organization and this leads to seek the objective of
the company with effective manner (Ouldkablia, (2020)).
CONCLUSION
From above discussion, it can be concluded that innovation has higher ability to lead to
create high level of business in market. Innovation can have high effective business and can lead
to create development of new product. Innovation have high ability to create a new design and
impact the business market with effective and efficient manner. This have the ability to create a
large business with efficient manner in less time. In this report, there is discussion about the
background of organization along with description of situation. There is also discussion about the
literature associated with innovation. There is also discussion about the analysis of new product.
There is also a discussion about recommendation along with justification for launching of new
product in the business market.

REFERENCES
Books and Journals
Chouk, (2019). Factors for and against resistance to smart services: role of consumer lifestyle
and ecosystem related variables. Journal of Services Marketing.
Sherman,(2019). Who watches the step-watchers: The ups and downs of turning anecdotal
citizen science into actionable clinical data. The American Journal of Bioethics, 19(8),
44-46.
Debeljak, (2020). Information and communication technology used by people with lower limb
loss in Slovenia. International journal of rehabilitation research. Internationale
Zeitschrift fur Rehabilitationsforschung. Revue internationale de recherches de
readaptation, 43(2), 188.
Tytarchuk, (2020). Innovative Development of Enterprises. International Journal of Advanced
Research in Engineering and Technology, 11(6).
Huang, (2018). Development Status and Trends of Wearable Smart Devices on Wrists.
In International Conference on Cognitive Computing (pp. 119-129). Springer, Cham.
Lazaro, (2020). Wearable Technologies: Acceptance Model for Smartwatch Adoption Among
Older Adults. In International Conference on Human-Computer Interaction (pp. 303-
315). Springer, Cham.
SETHJINDA, (2020). The influence of “Smartwatch” attributes towards users’ purchase
intention in Bangkok Metropolitan. Walailak Journal of Science and Technology
(WJST).
Safari Dashtaki, (2018). Designing and explaining the model of electronic financial
crowdsourcing in social supports A survey in Imam Khomeini Relief Foundation, Fars
province. Iranian journal of management sciences, 13(52), 70-90.
Sabbir, (2020). Exploring Factors Affecting Consumers’ Intention to Use Smartwatch in
Bangladesh: An Empirical Study. Asia Pacific Journal of Information Systems, 30(3),
636-663.
Ouldkablia, (2020). IoT-Based Smart Home Process Management Using a Workflow
Approach. International Journal of Information Technology and Web Engineering
(IJITWE), 15(2), 50-76.