Enterprise Transformation and Innovation

Running head: ENTERPRISE TRANSFORMATION AND INNOVATION
ENTERPRISE TRANSFORMATION AND INNOVATION
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Author Note

ENTERPRISE TRANSFORMATION AND INNOVATION1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Reasons of failure of enterprise transformation.....................................................................2
Differences between unsuccessful and successful enterprise transformation........................4
Issues and concerns in the process of transformation for enterprises....................................6
Recommendations for avoiding failure in transformation process........................................7
Conclusion..................................................................................................................................8

ENTERPRISE TRANSFORMATION AND INNOVATION2
Introduction
The essential changes which are established in organizations for changing the
functionality of operational plan is known as enterprise transformation. Enterprise
transformation can be operating in different manner and/or entering in newer market. Both
external and internal causes of transformational changes in organizations (Proper et al. 2017).
The transformational changes in organizations leads to the shift in the response criteria of the
business to the changing business environment. The main aim of business or enterprise
transformation is aligning technology, people and process for the changing requirements of
the business environment and competitive market. Innovations are considered to be the key
drivers for enterprise transformation (Weichhart et al. 2016). The purpose of the paper is to
understand the issues and concerns in association with the transformational process of
enterprises. The paper will present structured difference by contrasting the case of executing
a successful transformation to that of failed scenarios of transformation plan.
Recommendations of conducting a successful transformational process will be provided in
the paper. The paper will be concluded by reflecting a summary regarding the identified
issues and factors leading to success of enterprise transformation.
Discussion
Reasons of failure of enterprise transformation
There are numerous reasons that can lead to failure in enterprise transformation.
Continual transformation process is important for organizations for executing the plan of
leading the market rather than only concentrating on the structuring a response for business
transformation. Innovation plays a major role in moulding a business transformation process
for the purpose of stimulating a competitive edge in the specific industry. The
transformational process can be aimed at incorporating product development strategies or

ENTERPRISE TRANSFORMATION AND INNOVATION3
changing business models. The factors related to the transformation process changes in
relation to the incurring globalization of the market. The reasons for the failure of enterprise
transformation are as follows:
 Failing in the process of creating the sense of urgency: The failure in focussing on the
significant areas like market position, plan for competitive situations, changing
financial performances and technological trends. The sense of urgency regarding a
competitive response for the changing business awareness and new emerging market
is crucial for stimulating a leading position in the market. The diverted focus on the
engaging human resources for stimulating the motivational factors in the organization
in regards to implementing a transformational plan in organizations. Around 50
percent of organization are identified failing in the very first phase.
 Failing in the process of constructing guiding alliance: The guidance alliance of
implementing business transformational changes is the support from leadership roles.
Organizations that fails in collaborating the leading bodies like, directors, higher
management, president and general managers of functional departments, can lead to
the failed cases of implementing transformational changes in organization. The
inactive role of leadership roles in organization can also be the reason for failure in
bringing transformational changes in organization (Beese, Aier and Winter 2015).
Effective performance and involvement level of the employees can be compromised
by the ignorance towards the shared commitment in incorporating efficient
performance by renewing changes.
 Lack in vision: Lack of a specific vision is one of the most crucial factor for
implementing changes as per business environment and market requirements. Vision
acts as a base in constructing the future of an organization. Failing to build a vision in
relation to the communication objectives for the employees, stockholders and