Entertainment and communications company

Running head: BUSINESS MANAGEMENT
BUSINESS MANAGEMENT
Name of the student
Name of the university
Author note

BUSINESS MANAGEMENT1
Introduction
The concerned organization, Comcast Corp., is an entertainment, and communications
company, which was founded in the year 1963 by Ralph J. Roberts, Daniel Aaron, and Julian A.
Brodsky (McGuigan & Pickard, 2016). The organization has developed a range of propositions
in accordance to the changing needs of the customers. The report will take the initiative of
identifying and analyzing the segments along with the evaluation of the different environmental
considerations. Therefore, the purpose of the report is to recognize the capabilities of the
organization in mitigating the issues that are being faced by the same for empowering the
sustainable growth.
General Environment
The concerned organization have taken the initiative of developing different innovation
based measures with the purpose of increasing the competitive vantage point among the other
existing American broadcast and telecommunication company. The concerned organization
holds a number of segments like Cable Communications, Cable Networks, Broadcast Television,
Filmed Entertainment, and Theme Parks. The section would enumerate the vital segments of the
organization for identifying their influence on the growth of the organization.
Filmed entertainment
The concerned organization, Comcast Corp. have taken the initiative of acquiring the
NBC Universal and currently holds 75% of the shares of Sky (McGuigan & Pickard, 2016).
The increased market share of the organization in the filmed entertainment sector would allow
the same in gaining a competitive edge and a greater market exposure in nations like Ireland,
Germany, Austria and Switzerland, along with UK (McGuigan & Pickard, 2016). The market

BUSINESS MANAGEMENT2
expansion of the organization specifically aimed at improving the resource use and thereby
control the manner in which the operations might be undertaken in accordance with the needs of
the customers. Moreover, the acquisitions that were made by the organization supported in
increasing the effectiveness of the business operations in accordance with the demand of the
customers.
Themed parks
One of the most priced segment of the concerned organization are the theme parks which
have added to the competitive edge of the same while adhering to the common entertainment
related needs of the target audience of the business. The organization initiated partnerships with
the Beijing Shouhuan Cultural Tourism with the purpose of inaugurating a theme park and resort
in Beijing, China. Moreover, the park will consist of seven themed lands as city walk, associated
with two hotels (Kumar, 2019). The modifications and diversity in the entertainment
propositions of the organization, along with larger financial resources allowed the venture in
gaining a competitive edge over its market competitors in the globalized regions. The
constructions are still being undertaken in the site and is supposed to be inaugurated by 2021
(Mooney, 2016). The different changes in the organizational operations are based on the
effective functioning of the different innovative propositions in accordance to the demand of the
target audience. The different changes in the organizational operations are based on the efficient
functioning of the different systems in accordance with the needs of the venture.
Five Forces of Competition
Competitive rivalry
The intensity of competition in the US markets have increased with the indulgence of
Liberty, Walt Disney, Sirius and the like with increased investments. The intense competition in