Entertainment Companies: Netflix, YouTube, and Facebook

This presentation discusses the major entertainment companies such as Netflix, YouTube, and Facebook. It explores their objectives, strategies, leadership, SWOT analysis, and weaknesses. Additionally, it proposes a new entertainment company called Youth Booster that aims to help young people grow their talents in music and acting.

Entertainment Companies

1.0 Introduction
 There exist many companies that offers entertainment to their subscribers globally (Kraak and Stork, 2015
pp.107-126).
 Some of the major known companies include Netflix YouTube and Facebook
 Netflix.
 The organization have currently reached it services to over 120 countries.
 Netflix Company is a media services provider discovered in 1997 by Reed Hastings and Marc Randolph.
 The Company's major business is streaming media service.
 In simple terms the Netflix Company is the home movie enjoyment market which offers an online
subscription service through the internet (Kraak and Stork, 2015 pp.107-126).
 YouTube
 The company offers individual a room to upload videos for their viewers. The company was later sold to
the google company by it founders
 Facebook
 Facebook is partly an advertisement company which was founded by Mark Zuckerberg.
 Facebook was initially a simple networking provider for Harvard students and later it was expanded
globally.

Finding about the companies
2.1Objectives and strategies of companies
2.1.1 Netflix Company
 The company main objective is providing the most expansive DVDs collection for its customers.
 Another objective of the company is to provide an easy channel for the customers to choose the movie of their
choice (Cornwell et al, 2016 pp.312-321).
 Netflix Company is also geared in developing strategies that make the customer superior and convenient.
2.1.2Youtube company
 The organization is geared toward establishing a healthy relationship between uploaders and viewers.
 YouTube also improves the financial status of the video uploaders as I pay them per number of views they receive
 YouTube also has helped many actors and musicians reaching their target customers
2.1.3 Facebook Company.
 The initial objective of the Facebook was to provide an environment where students could share personal news,
entertainments events, announcements, and photographs.
 Facebook is geared to build a community which connects people in the real lifestyle.

2.2 Leadership of the organizations.
2.2.0 Netflix.
 The kind of the leadership deployed by the organization has contributed to the growth of the Netflix entertainment company
(Cornwell et al, 2016 pp.312-321).
 The CEO position in the company is occupied by the company's founder Reed Hastings
 There exist R-staff and E-staff who aid in management practices of the organization.
 R-staff they directly offer monthly reports about the company progress to the CEO.
 The group involves the Netflix veterans and the general counsel of the company.
 E-staff comes after the R-staff and they oversee various groups' performance within the company.
2.2.1Youtube company
 Leadership. The YouTube management is under the Google Company. The YouTube founders sold the company to the
Google Company soon after it was discovered.
2.2.2 Facebook Company
 Facebook is partly an advertisement company which was founded by Mark Zuckerberg.
 The founder the CEO of the company. Mark Zuckerberg has refused the approaches made to him to sell the management to
some big organization such as Google

2.3 SWOT analysis of the Netflix Company
2.3.0 Strengths of Netflix
 Large customer base. Currently, the organization is serving over 190 countries which have made it access over
100 million subscribers (Hallinan and Striphas, 2016 pp.117-137).
 The strength has given the company strong bargaining power when it is involved in talks with the studio so as to
secure content exclusively.
 Original Content. The Company has secured various original show that has greatly appealed to a number of
audiences.
 Such careful acquisitions have contributed to the strength enjoyed by the organization
 Technology Growth. The Company has a greater opportunity in the technology sectors .
 The development of VR and 4K UHD content by the organization will act as a new way to allow more customers
access their content and will increase the competitive advantage of the organization.
 Expansion to China and partnerships in Europe. The organization has met challenges in licensing which have
made it unable to access Chinese customers.
 The organization should enter into joint-venture so as to access more customers (Hallinan and Striphas, 2016
pp.117-137).

Cont.. 2.3.1Strengths of YouTube
 Largest video sharing site. The company under the Google management is the largest video sharing website
globally with billions of viewers coming in every day.
 Excellent design.it is straightforward to navigate through the company due to simplicity in the design.
 Live videos. The company has introduced live video watching process .this has made the viewers well update on
happening issues in entertainment and other concerned issues (Hallinan and Striphas, 2016 pp.117-137).
2.3.2 Strengths of Facebook
 There exist several strengths which have made the organization withstand the competition generated by the
competitors. They include;
 The introduction of the Facebook app has made the organization reach a higher number of users on daily basis.
 Facebook has a loyal customer base where every user has his/her data (Hallinan and Striphas, 2016 pp.117-137).

2.4 Weaknesses and threats
2.4.0 Weaknesses of Netflix company
 Cost of original content. The cost of securing the original content has increased which has made it
difficult for the organization in terms of funds (De Vinck and Lindmark, 2012 pp.90).
 Lack of rights to the original content. Most of the original programming in the Netflix is not fully
owned by the organization which makes it difficult for the organization as the rights expire annually.
 Increased Competition. The Company has been facing pressured competition from the competitors
such as Facebook, YouTube, and Amazon who have been fully buying the original content.
 Digital piracy. Piracy has led to a high number of downloads of media content .
 This has greatly threatened the organization financially hence making it difficult to fund content in
the future (De Vinck and Lindmark, 2012 pp.90).

Cont..
2.4.1Weaknesses of YouTube
 The increased podcasting. Bloggers and podcasters have moved from the company to their podcasts
which have profoundly affected the YouTube (De Vinck and Lindmark, 2012 pp.90)..
 Competition. The existing competitors have pressured the YouTube growth. For example, Facebook and
Twitter have restricted upload of videos which are linked YouTube.
 Copyright. This has dramatically discouraged the original content uploader as copyrighted material make
them lose revenue
2.4.2Weakness of Facebook
 Despite many strengths, there exists some of the weakness which have wholly undermined active growth.
For example, the company has less mean of acquiring revenue i.e. the company only obtain revenue via
advertisements made (De Vinck and Lindmark, 2012 pp.90).

3.0 Proposed new company
“youth booster” new company
Description of the proposed entertainment company
 The entertainment company of our proposal is "youth booster" Entertainment Company.
 The main objective this new organization is to purposely give and help the youth who are new in the
music and acting sectors.
 The organization will only allow subscription to a defined age of youth .
 The Company will provide youth's entertainment programs and educative programs also.
 Such an organization will help the youth discover and grow their talents in music and acting
environments.
 The reason for the organization to basically deal with youth is because globally the youths have been
neglected which makes them ending into worse destinies in their life.
 The organization will also use a portion of its profits to help the youth grow their talents.

4.0 Conclusion
 Entertainment is a basic need for every individual.
 Many organization has been initiated each targeting to attract more customer in their
unique way (Abraham, 2013 pp.31-38).
 Every organization which offers entertainment to the people should avoid immoral
programs to avoid ruining the people ways of life.
 For example, some entertainment companies have gone to extreme miles in using
pornographic materials so as to attract youth.
 Such an organization should be denied a license in all countries globally (Abraham,
2013 pp.31-38).

5.0 References
 Kraak, V.I. and Stork, M., 2015. Influence of food companies' brand mascots and entertainment
companies' cartoon media characters on children's diet and health: a systematic review and research
needs. obesity reviews, 16(2), pp.107-126.
 Cornwell, T.B., Humphreys, M.S., Maguire, A.M., Weeks, C.S. and Tellegen, C.L., 2016. Sponsorship-
linked marketing: The role of articulation in memory. Journal of consumer research, 33(3), pp.312-321.
 Hallinan, B. and Striphas, T., 2016. Recommended for you: The Netflix Prize and the production of
algorithmic culture. New Media & Society, 18(1), pp.117-137.
 Abraham, S., 2013. Will business model innovation replace strategic analysis?. Strategy &
Leadership, 41(2), pp.31-38.
 De Vinck, S. and Lindmark, S., 2012. Statistical, ecosystems and competitiveness analysis of the Media
and Content Industries: The Film Sector (No. JRC69525). Joint Research Centre (Seville site)…, pp.90
 Torres, A., 2011. Method and System to raise capital for single product entertainment media companies.
U.S. Patent Application 12/943,003.

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