Entertainment One PLC Corporate Social Responsibility

This article discusses the corporate social responsibility initiatives of Entertainment One PLC, including their economic, legal, ethical, and philanthropic responsibilities. It highlights the company's efforts to reduce environmental impact, ensure good governance, promote workplace safety, and support charitable activities.

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Entertainment one PLC corporate social responsibility
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Introduction
Corporate social responsibility is a business approach that helps a company to be accountable for
its action in terms of improving itself and the entire community. These actions could include
funding nonprofit organizations and putting in place environmentally friendly policies to
safeguarding the well being of everyone around (BODDY 2017). These policies affect the
company itself, all the stakeholders and the entire public in general. Companies that engage in
corporate social responsibility are recognized widely, have a good brand image and a positive
reputation in business (Morrison 2016). This makes the company to increase its volume of sales
because customers will be loyal to its products and services (Du Bhattacharya & Sen 2010).
Archie Caroll’s model is a simplified model that illustrates how an organization should practice
its social responsibilities (Carroll 2016). The model gives a priority to the profits of the company
followed by the need of company to ensure it complies with the set regulations and laws. It also
explains the importance of a company in meeting its ethical duties. The model has four levels of
attaining corporate social responsibility which include: the economic level which talks about the
profitability of the business. The second level explains the legal responsibility of the company
whereby it has to abide by the set laws and regulations (Carroll 2016). The third level is ethical
responsibility which discusses about the company practicing ethical and moral values to the
society. The last level talks about the philanthropic responsibility of the company. This shows
the resources contributed by the company towards social, educational and cultural practices to
the community (Needle 2010). This paper is going to use this model to list the activities
performed by Entertainment One PLC in relation to Corporate Social Responsibilities.

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Corporate Social Responsibility for Entertainment One PLC
Entertainment One PLC takes lead in reporting its activities because it has a critical and valuable
role to play in the society. This is because the company understands the importance of corporate
social responsibility to the society and its benefits to the organization itself (Blowfield & Murray
2014). Having this in mind the company has the following responsibilities to perform so as to
ensure that it is practicing corporate social responsibility which is making it more sustainable.
Economic responsibility
Entertainment one PLC is working hard to ensure that it reduces the risks it poses to the
environment. It does this by ensuring that all its branches have a policy in relation to
conservation, recycling and usage. The company takes a keen look at its relationship with key
suppliers. It utilizes the given suppliers with frequent environmental aims. The activities of the
company do not pollute the environment directly and its management is aiming at reducing the
extent to which the company’s operations affects the environment. The areas of influence include
energy conservation to increase efficiency and save up on energy, cutting down on harmful
emissions and encouraging recycling of waste materials where necessary (Jonikas 2014). A team
of Entertainment One Brampton office group took part in Moraine for Life 160km relay in
Canada. This was an activity to support the upkeep of the Oak Ridges Moraine. The Canadian
team helps a Health for the Individual and the Planet (HIP) committee which provides fitness for
employees by educating them on fitness, nutrition, smoking, games and yoga classes. The HIP
Committee controls quite a number of initiatives among them an annual community clean up. It
also focuses on adopting an initiative to manage office wastes by constructing battery recycling

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centers. The company also encourages its employees to donate blood by bringing Canadian
Blood Services bloodmobile at the work premise.
Legal responsibility
Entertainment one aims at achieving high levels of corporate governance by having well
formulated policies that are meant to create good governance in a practical manner (Tricker
2015). The company’s audit committee has scheduled a number of regular meetings to address
acquisitions made during the financial year. The executive committee of the company normally
reviews risks that face it on a quarterly basis and forwarding the report to the audit committee.
The group’s performance relies on its power to recruit and keep quality employees in a
competitive work environment (Kolk 2016). Our hiring committee goes through the succession
plans for the executives and top management. The committee in charge of remuneration makes
sure the remuneration in place matches the succession planning process. In the financial year, the
Entertainment One, continuously expanded its internal audit by hiring two managers for internal
audits and has effectively implemented the formal audit plan. The company has adopted the
London Stock Exchange way of premium listing to ensure effective risk management (Wood &
Wright 2015).
Ethical responsibility
Entertainment one group has formulated a health and safety policy to be used in carrying out its
activities in order to meet the legal requirements of the countries it carries out its operations to
promote safety. The company ensures that it provides a safe and comfortable work place for its
workers, contractors and all other visitors. This is done by performing regular tasks on health and
safety measures on the offices and warehouses. Each branch has a selected individual to be in

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charge of health and safety matters in the work environment. Its services have no harmful effects
to its clients and employees. The group has a code of ethical conduct that provides guidance to
its employees. It makes them understand how they can deliver desirable ethical standards to the
community. The code of conduct also sets the behaviors of employees The Company encourages
a work culture that will ensure all employees are aware of the ethical standards and will raise any
issues concerning the violation of the code of conduct.
Philanthropic responsibilities
Entertainment one group offers their support to quite a number of charitable activities in the
society which includes both professional companies and not for profit organizations (Lindgreen
& Swaen 2010). The company recently collaborated with other charitable organizations in
Canada. It managed to raise a total of over $4,000 in a move for the United Way Toronto. The
Entertainment one Movember team in Canada raised $10,000 and more than fifty of its
employees participated in the CN Tower Climb. The sporting activity managed to raise $12,000
which was used to support children who were victims of cancer. The company also donated non
perishable foodstuffs to the Knights Table Food Bank. Entertainment one group partnered with
Free the Children in 2014 in a number of events. The group contributed a total of about $60,000
for the organization. The group used the funds that were gathered during the TIFF soccer
tournament which is normally held annually to send three representatives from their group to
build a school for Free the Children in Ecuador. Since 2007, Entertainment One group has been
involved in Habitat for Humanity group activities in Canada. They help in building homes for the
less advantaged families. Its employees are given a pay day each year to help them work for a
course of their own choice. Entertainment one’s office in the UK contributed approximately
$10,000 to a kids company in a challenge to bond teams who work together from all over the

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UK. The employees assisted in teaching Kids Company how to take part in the school of
confidence. The company has been handy to very many charities. These examples plus many
more provide a clear indication that the company promotes Corporate Social Responsibility.

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