Entertainment One PLC Corporate Social Responsibility

Entertainment one PLC corporate social
responsibility1
Entertainment one PLC corporate social responsibility
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Entertainment one PLC corporate social responsibility 2
Introduction
Corporate social responsibility is a business approach that helps a company to be accountable for
its action in terms of improving itself and the entire community. These actions could include
funding nonprofit organizations and putting in place environmentally friendly policies to
safeguarding the well being of everyone around (BODDY 2017). These policies affect the
company itself, all the stakeholders and the entire public in general. Companies that engage in
corporate social responsibility are recognized widely, have a good brand image and a positive
reputation in business (Morrison 2016). This makes the company to increase its volume of sales
because customers will be loyal to its products and services (Du Bhattacharya & Sen 2010).
Archie Caroll’s model is a simplified model that illustrates how an organization should practice
its social responsibilities (Carroll 2016). The model gives a priority to the profits of the company
followed by the need of company to ensure it complies with the set regulations and laws. It also
explains the importance of a company in meeting its ethical duties. The model has four levels of
attaining corporate social responsibility which include: the economic level which talks about the
profitability of the business. The second level explains the legal responsibility of the company
whereby it has to abide by the set laws and regulations (Carroll 2016). The third level is ethical
responsibility which discusses about the company practicing ethical and moral values to the
society. The last level talks about the philanthropic responsibility of the company. This shows
the resources contributed by the company towards social, educational and cultural practices to
the community (Needle 2010). This paper is going to use this model to list the activities
performed by Entertainment One PLC in relation to Corporate Social Responsibilities.

Entertainment one PLC corporate social responsibility 3
Corporate Social Responsibility for Entertainment One PLC
Entertainment One PLC takes lead in reporting its activities because it has a critical and valuable
role to play in the society. This is because the company understands the importance of corporate
social responsibility to the society and its benefits to the organization itself (Blowfield & Murray
2014). Having this in mind the company has the following responsibilities to perform so as to
ensure that it is practicing corporate social responsibility which is making it more sustainable.
Economic responsibility
Entertainment one PLC is working hard to ensure that it reduces the risks it poses to the
environment. It does this by ensuring that all its branches have a policy in relation to
conservation, recycling and usage. The company takes a keen look at its relationship with key
suppliers. It utilizes the given suppliers with frequent environmental aims. The activities of the
company do not pollute the environment directly and its management is aiming at reducing the
extent to which the company’s operations affects the environment. The areas of influence include
energy conservation to increase efficiency and save up on energy, cutting down on harmful
emissions and encouraging recycling of waste materials where necessary (Jonikas 2014). A team
of Entertainment One Brampton office group took part in Moraine for Life 160km relay in
Canada. This was an activity to support the upkeep of the Oak Ridges Moraine. The Canadian
team helps a Health for the Individual and the Planet (HIP) committee which provides fitness for
employees by educating them on fitness, nutrition, smoking, games and yoga classes. The HIP
Committee controls quite a number of initiatives among them an annual community clean up. It
also focuses on adopting an initiative to manage office wastes by constructing battery recycling